Delivered at Casual Connect Europe 2016
Mobile games are reaching more than 2 billion smartphone users while the global popularity of eSports has skyrocketed. Powerful devices, expanding wireless broadband connectivity and global reach are accelerating competitive mobile games. During the talk, Mobcrush's Koh Kim will discuss the evolution of eSports and competitive games for the masses via the mobile platform.
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mobile is more accessible
1. Smartphones allow for immediate download of a
particular game
2. More emerging market consumers coming online due to
increased mobile phone penetration and data connectivity
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Mobile is primed for digital
marketers and data-driven grow th
1. Mobile is the only ecosystem where you can truly track a
user’s lifecycle from discovery to conversion
2. Mobile game publishers, teams and event organizers can use
mobile platforms to bet ter understand users