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TAKING ESPORTS MAINSTREAM VIA MOBILE
FEBRUARY 2016

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what is an ESPORT?

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DEFINITION
An eSport is a term for organized multiplayer video
game competition, particularly between professional
players.
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eSports players are multicultural, multilingual and diverse

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HOW BIG IS ESPORTS?

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ESPORTS IS ALREADY RIVALING AMERICAN PRO SPORTS

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League of legends worlds final 2015 in Berlin drew 36M viewers

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Esports vs football (or Soccer)

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World cup 2014 Brazil
1. 3.2B viewers on TV
2. 280M watched online or on mobile DEVICE

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League of legends worlds final 2015 in Berlin drew 36M viewers
• 73 games over 4 weeks
• 334M total viewers
• Average concurrent viewers of 4.2M

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esports is a massive business and
continues to grow
• sponosrships & advertising - $579M
• fantasy & eSports bet ting - $56M
• prize pools - $54M
• amateur & microtournaments - $28M
• merchandise - $17M
• ticket sales - $16M
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asia continues to dominate but north America not far behind
• china and korea dominate asia esports market ($321M)
• north american - $224M (US is 96%)
• Europe - $172M

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traditional sports networks and players
are enterting esports

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why mobile will push esports
mainstream
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Mobile games are becoming more immersive and designed to be watched
• Gamers don’t care what device we play on, whether it’s a PC, Xbox One, Nintendo DS, iPad Air or Samsung galaxy
• More developers are thinking about how to design and market a mobile game for spectators. This year will be the year where we will see
the first generation of mobile games created for the spectator in mind. At the same time, we will see more mobile game developers utilizing
streaming as means to acquire and engage users.

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Mobile has massive market size and reach
• there are 2.1B people playing mobile games around the world
• PC gaming market: 700M gaming-capable PCs out of a global install base of 1.5B PCs
• Mobile will be over 3B touch screen devices that can run competitive mobile games like Vainglory by end of 2016

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mobile is more accessible
1. Smartphones allow for immediate download of a
particular game
2. More emerging market consumers coming online due to
increased mobile phone penetration and data connectivity

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Mobile means freedom and more social interactions
• You can take your mobile device anywhere or any time, and it opens up more interactions with players in real life or online.

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Mobile is primed for digital
marketers and data-driven grow th
1. Mobile is the only ecosystem where you can truly track a
user’s lifecycle from discovery to conversion
2. Mobile game publishers, teams and event organizers can use
mobile platforms to bet ter understand users

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What is holding mobile (& esports) back?
• game experience for spectators (Social & gameplay)
• network infrastructure and hardware fragmentation
• formalized esports organizations & regulations
• esports monetization options

21.
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thank you