New America Foundation presentation: Making Media Work

Tuesday, February 9, 2010

Reshaping Politics Through Networked Progressive Media Jessica Clark and Tracy Van Slyke New America Foundation, 2/9/10 Tuesday, February 9, 2010

Setting the Stage: 2000-2008 Journalism undergoes sea change Legacy outlets forced to rethink strategies and business models Media ecology is radically democratized Tuesday, February 9, 2010

The Conservative Media Machine Over the past three decades, conservatives have built and funded an efficient, self-sustaining, top-down system that funnels right-wing messages into the media. By doing so, conservatives have come to dominate the political discourse and have advanced their policy goals. The organizations and individuals named are examples of the most visible participants in the process. 1 BIG MONEY FOR MEDIA Money from foundations underwrites framers and Conservative Foundations Conservative Individual & Adolph Coors Foundation, John M. partisan media. Individual and Olin Foundation, The Scaife Corporate corporate investments in the Foundations, Bradley Foundation, Donors public and mainstream media Shelby Cullom Davis Foundation, 4 (Large and small ) may include ownership, stock, advertising or sponsorship. Richard and Helen DeVos Foundation REAPING REWARDS $ These grants, donations and investments generate profits, help 2 create a corporate- THE MESSAGE friendly ideological MACHINE Framers Message climate, and promote Framers and message Think tanks Makers conservative social and makers hammer out economic policies in a American Enterprise Institute, self-sustaining cycle. talking points and CATO Institute, Heritage Foundation Corporate Republican deliver them lobbyists policymakers verbatim to the Issue-based nonprofits conservative media. Religious groups & 527s & PACS social conservatives $ Swift Boat Veterans for Truth, Club for Growth, corporate 527s 3 MESSAGE DELIVERY Talking points are also funneled into the mainstream media Talking through press releases, points Talking points and conservative outlets, including talk radio, bloggers and $ pundits. Conservative Mainstream Media Media Public Network television, 24-hour cable (see below) Media stations, major newspapers and news NPR, PBS magazines, Sunday morning talk shows, commercial publishers Conservative Media Media Watchdogs Accuracy in Media, Cable Magazines Pundits Family Research Council Fox News, Christian Broadcasting Network, National Review, The Weekly Standard, Bill O'Reilly, Rush Limbaugh, Sean Hannity, Ann The Inspiration Network The American Spectator, Commentary Coulter, Pat Buchanan, Cal Thomas, George Will Radio Blogs Online Portals Clear Channel, Radio America, Christian radio, Drudge Report, Instapundit, PowerLine Free Republic, NewsMax, Townhall local commercial radio Produced by Jessica Clark and Tracy Van Slyke. Lead Researcher: Pallav Vora. Newspapers Public Intellectuals Publishers Additional research support: Laura Washington Times, The Wall Street Journal David Brooks, Dinesh D'Souza, David Horowitz, Regnery Publishing, Sentinel, Spence Publishing, Chomyn, Stephen Kovach, Anna editorial page, New York Post Ben Stein, David Frum Crown Forum Schneider, Jennifer Wedekind. Design by Mikhaela Reid. Tuesday, February 9, 2010

The Emerging Progressive Media Network Historically, foundations have not focused on building a progressive media infrastructure. Messages flow from a variety of organizations and individuals but fail to coalesce into unified narratives that penetrate the mainstream. Recently, progressives have begun coordinating their messages and talking points, but gaps remain between Beltway politics and grassroots efforts. The groups and individuals highlighted below are among the most visible hubs in the progressive media network. Key Differences 1 NOT SO BIG MONEY FOR MEDIA While liberal foundations have more money than 2 THE EMERGING MESSAGE NETWORK Over the past few years, both think tanks and framing organizations have 3 MISSING LINKS Although some ”bridge groups” work to connect progressive experts, academ- This table points out the structural and political differences between the conservative and progressive media sectors. PROGRESSIVE MEDIA CONSERVATIVE MEDIA ics and activists to the conservative foundations arisen to shape progressive messages. mainstream media, progres- overall, funding for the However, many of these inside-the- Ad hoc Deliberately organized sive ideas are still struggling progressive media network Beltway groups don't communicate for airtime and legitimacy. Diverse and democractic Top-down has not been a priority. well with grassroots groups or the progressive media. Progressive Social justice agenda Corporate agenda $ Media Underfunded, difficult-to- Successful for-profits and (see below right) sustain media projects fully funded nonprofit media projects Democratic policymakers MISSING: A consistent Multiple messages Coordinated messages Individual & established pathway Struggling for coverage Large-scale mainstream Corporate between the progressive $ and legitimacy media impact Donors messaging system and MISSING: A communications (Large and small ) 527s & progressive media outlets. structure and strategy for Online Groups getting these messages into America Coming Together, the mainstream media. MoveOn.org, union-based 527s $ Progressive Media Think Tanks Bridge groups Online magazines Solomon, Noam Chomsky, among Foundations Center for American Progress, AlterNet, TomPaine, Grist,Women's many others Institute for Public Accuracy, Open Society Institute, Schumann eNews, Pop and Politics Center for Media and Democracy, The Rockridge Institute, Center for Economic Policy and Research, Progressive Media Project, Public Radio networks Minuteman Media The majority of John D. and Catherine T. MacArthur Institute for Policy Studies Media progressive foundation Online portals Air America Radio, Democracy Radio, Pacifica, Free Speech Radio, Foundation, Ford Foundation, The NPR, PBS Common Dreams, BuzzFlash, Arca Foundation, Glaser Progress support for media goes OneWorld.net, Institute for Global nonprofit community radio stations Foundation, The David and Lucile T. to public radio and Communications Packard Foundation television. Satellite/cable/ MISSING: Communication Independent digital TV between the D.C. message machine community media Free Speech TV, Independent and grassroots groups aimed at Alternative newsweeklies, public World Television (pending), many creating coordinated messages. independent producers Mainstream access cable TV, Low Power FM, Indy Media Centers Infrastructure Media Documentary Development Network television, 24-hour cable Publishers producers stations, newspapers and news Seven Stories Press, The New Press, Robert Greenwald, Michael Moore, Independent Press Association, Framing & public MediaWorks, National Alliance for Media magazines, Sunday morning talk shows, Nation Books, Soft Skull Press Shola Lynch $ relations projects Arts and Culture, Center for International commercial publishers Magazines Journalists/pundits The SPIN project, Fenton Media Action, Media Tank Communications The Nation, The American Prospect, Bill Moyers, Al Franken, Arianna Issue-based Mother Jones, In These Times, The Huffington, Michael Eric Dyson, nonprofits Progressive, plus many issue-based Amy Goodman, Molly Ivins, Eric periodicals, like ColorLines & Bitch Alterman, Gloria Steinem, Jim Hightower Labor Environmental GLBT & feminist Civil rights Public intellectuals groups groups groups groups Howard Zinn, Naomi Klein, Cornel Blogs Media Reform West, Barbara Ehrenreich, Tom Daily Kos, Eschaton, Talking Media Watchdogs Free Press, Electronic Frontier Foundations and Frank, Laura Flanders, Norman Points Memo FAIR, Media Matters, Rocky Mountain Foundation, Media Access Project, individual donors Interfaith Social justice Civil liberties Media Watch, Women in Media & News have started Peace groups Media Alliance groups groups groups supporting media watchdog and Produced by Tracy Van Slyke and Jessica Clark. Lead Researcher: Pallav Vora. policy reform Additional research support: Laura Chomyn, Stephen Kovach, Anna Schneider, $ organizations. Jennifer Wedekind. Design by Mikhaela Reid. Tuesday, February 9, 2010

The Big Switch: From top-down to networked Tuesday, February 9, 2010

BY JESSICA CLARK AND TRACY VAN SLYKE, DESIGN: MIKHAELA REID Visit www.inthesetimes.com/mediamap for more information. Tuesday, February 9, 2010

Ramping up: 2006-2008 Surge in online video Rising activism across social networks Increase in mobile communication The power of YOU Tuesday, February 9, 2010

Emerging Tools: 2006-2008 Tuesday, February 9, 2010

Emerging Ecosystem: 2006-2008 Tuesday, February 9, 2010

Harnessing the Network Layers Networked users Self-organized networks Institutional networks Networks of institutions Tuesday, February 9, 2010

Tuesday, February 9, 2010

Conecting with your networks is now critical to developing high-impact journalism. Check the boxes to see how well you’re engaging networks of users at each phase of production: . cull tips and leads . solicit citizen reports . brainstorm story ideas . crowdsource data analysis . provide expertise . check facts . reveal pressing issues . conduct interviews . raise dollars for a story, . organize relevant . an outlet, a reporter, or an . source links . investigation . help build data sets, . share your story of impact . timelines and visualizations . to raise support and . assemble related stories . enthusiasm for new . projects . provide feedback on impact: . spread links and stories to . anecdotes, survey replies . personal and institutional . . organize online or . networks (NOTE: See Beyond the . offline action: petitions, . urge further coverage of . Echo Chamber for tips on . rallies, screenings, etc. . issues in related outlets . assessing impact) . pressure policymakers to . pass on stories to change- . take a stand . makers and policymakers Produced by Tracy Van Slyke and Jessica Clark .www.beyondtheecho.net. Illustrations by Lindsay Jane .www.lindsayjane.net. Tuesday, February 9, 2010

Rethinking Impact Need to move beyond “eyeballs” and dollars Progressive assessment: matched to mission New dimensions of impact: buzz, cred, in uence, engagement Impact considered in context of strategy Tuesday, February 9, 2010

Build network-powered media Tuesday, February 9, 2010

Embrace 21st-cent. muckraking Tuesday, February 9, 2010

Move beyond pale, male & stale Tuesday, February 9, 2010

What next? Current challenges Foster relationships diverse media-makers Invest in creating tools for assessing impact Move into “the cloud,” mobile, apps, gaming Gain new competencies: innovation, collaboration, engagement Tuesday, February 9, 2010

Learn more: beyondtheecho.net Tuesday, February 9, 2010

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New America Foundation presentation: Making Media Work

by Jessica Clark on Feb 09, 2010

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New America Foundation presentation: Making Media Work — Presentation Transcript