Public Media 2.0:
Dynamic, Engaged Publics
      Jessica Clark
      Pat Aufderheide
      www.futureofpublicmedia.net
What’s Public Media 2.0?

  ‣ Mission:
     Provide content/context for publics to form
     around shared issues without ...
Two ways to thrive:

  ‣ Create/curate original, relevant
    content
  ‣ Directly engage publics around
    issues—both o...
Example: Public Radio Tuner
     http://www.publicradiotuner.com




Example: Ushahidi on Al Jazeera
   http://labs.aljaze...
Shifting tools & platforms

  ‣ rise of broadband
  ‣ escalating mobile penetration
  ‣ mashups and databases
  ‣ multipla...
Shifting user habits

  ‣ choice
  ‣ conversation
  ‣ curation
  ‣ creation
  ‣ collaboration
Collaboration is key

  ‣ Public media 2.0 experiments are
    breaking out of old zones
  ‣ “Hybrid” projects are flourish...
Pubmedia 2.0 Leadership

  ‣ What’s needed at the national level?
     1) Support for content
     2) Coordination of part...
‣ Not just this:          ‣ Or this




‣ But robust, cross-zone content matched with a
  national engagement platform
Takeaways:

 ‣ The core function of public media
   2.0 is to generate publics around
   issues
 ‣ Broadcast is being repl...
CSM’s next steps:

  ‣ Examining and convening
    conversations around policy for
    public media 2.0
  ‣ Researching im...
‣ NOTE: create visual that
  demonstrates national network and
  new collaborative roles for stations




   www.futureofp...
Public Media 09 Presentation | Public Media 2.0: Dynamic, Engaged Publics, by Jessica Clark and Pat Aufderheide of the Cen...
Public Media 09 Presentation | Public Media 2.0: Dynamic, Engaged Publics, by Jessica Clark and Pat Aufderheide of the Cen...
Public Media 09 Presentation | Public Media 2.0: Dynamic, Engaged Publics, by Jessica Clark and Pat Aufderheide of the Cen...
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Public Media 09 Presentation | Public Media 2.0: Dynamic, Engaged Publics, by Jessica Clark and Pat Aufderheide of the Center for Social Media

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This presentation highlights findings from a white paper published by the Center for Social Media at www.futureofpublicmedia.net.

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Public Media 09 Presentation | Public Media 2.0: Dynamic, Engaged Publics, by Jessica Clark and Pat Aufderheide of the Center for Social Media

  1. 1. Public Media 2.0: Dynamic, Engaged Publics Jessica Clark Pat Aufderheide www.futureofpublicmedia.net
  2. 2. What’s Public Media 2.0? ‣ Mission: Provide content/context for publics to form around shared issues without political or corporate interference ‣ Paradigm shifts: - from broadcast to network - from consumption to conversation - from situated to ubiquitous
  3. 3. Two ways to thrive: ‣ Create/curate original, relevant content ‣ Directly engage publics around issues—both online and off
  4. 4. Example: Public Radio Tuner http://www.publicradiotuner.com Example: Ushahidi on Al Jazeera http://labs.aljazeera.net/warongaza/
  5. 5. Shifting tools & platforms ‣ rise of broadband ‣ escalating mobile penetration ‣ mashups and databases ‣ multiplayer games ‣ media “in the cloud” ‣ APIs and visualizations
  6. 6. Shifting user habits ‣ choice ‣ conversation ‣ curation ‣ creation ‣ collaboration
  7. 7. Collaboration is key ‣ Public media 2.0 experiments are breaking out of old zones ‣ “Hybrid” projects are flourishing: - Pro/am - Nonprofit/for-profit - Multiplatform - Online/offline
  8. 8. Pubmedia 2.0 Leadership ‣ What’s needed at the national level? 1) Support for content 2) Coordination of participatory platforms ‣ New roles for stations: - Local hubs for public participation - Conveners and collaborators - Aggregators of quality content - Nodes in the national network
  9. 9. ‣ Not just this: ‣ Or this ‣ But robust, cross-zone content matched with a national engagement platform
  10. 10. Takeaways: ‣ The core function of public media 2.0 is to generate publics around issues ‣ Broadcast is being replaced by networked communication ‣ This offers a strong opportunity for public media outlets to adopt new roles that meet old goals
  11. 11. CSM’s next steps: ‣ Examining and convening conversations around policy for public media 2.0 ‣ Researching impact measurements for mission-driven media
  12. 12. ‣ NOTE: create visual that demonstrates national network and new collaborative roles for stations www.futureofpublicmedia.net

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