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Pubmedia 2.0 presentation

This presentation at the 2010 RIPE conference by Jessica Clark examines the evolution of the Center of Social Media's research on public media 2.0 and new models for news.

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Pubmedia 2.0 presentation

  1. 1. Public Media 2.0:Emerging Models for Participatory JournalismJessica Clark & Pat Aufderheide<br />
  2. 2. The Future of Public Media<br />Project goal: to examine the transformation of public media in a digital, globalized age<br />Activities:<br />Research<br />Codes of Best Practice<br />Stakeholder convenings<br />Policy analysis<br />
  3. 3. Public Media 2.0<br />A working definition<br />
  4. 4. Our Assumptions <br />Media for public knowledge and action<br />Designed to support civic agency and the formation of publics in democracies<br />Distinct from advocacy media<br />Emergent: not just public broadcasting<br />
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  6. 6. Game Changers<br />Increasingly cheaper production & distribution tools<br />Escalating broadband mobile use<br />Explosion in social media, social gaming<br />Work, play and civic action “in the cloud”<br />APIs, maps and mashups<br />
  7. 7. New User Habits<br />Choice<br />Conversation<br />Curation<br />Collaboration<br />Creation<br />
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  9. 9. Not Much to Work With<br />
  10. 10. Broadcast Still the Priority<br />
  11. 11. New Engagement Models<br />Learning from experiments outside the sector<br />
  12. 12. Decentralized R&D<br />Foundations supporting innovation in community and international news, educational media<br />News labs popping up:Nieman, J-Lab, IRW, RJI <br />Widespread individual and corporate experimentation with new platforms<br />
  13. 13. CPB: Scan of Best Practices<br />
  14. 14. Examining the Old Growth<br />When ecologists go into the field to research natural ecosystems, they seek out the old-growth forests, the places where nature has had the longest amount of time to evolve and diversify and interconnect. <br />The political web covering the 2008 campaigns was so rich because it’s old growth media…Web 2.0-style political coverage has had a decade to mature into its current state.<br />—Steven Berlin Johnson<br />
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  21. 21. A Spectrum of Engagement<br />Strategic choices for public media<br />
  22. 22. From Closed to Open<br />
  23. 23. State of Play<br />Public broadcasting: generally still more closed than open<br />However: Public contexts rising alongside public content<br />Increase in hybrid news sites, combining various models for different goals<br />
  24. 24. Coming soon?<br />
  25. 25. Learn<br />