Designing & Managing Integrated Marketing Communications Submitted to Coach Bong Ungreria By Boss Jesus Acantilado
Definition <ul><li>Marketing Communications – inform, persuades and remind consumers, directly or in-directly.  </li></ul>...
Objectives <ul><li>To be able to identify the role of marketing communications. </li></ul><ul><li>Steps in developing effe...
8 Major Modes of Marketing Communication <ul><li>Advertising – ex.broadcast ads, brochures, booklets. </li></ul><ul><li>Sa...
Continuation <ul><li>Direct Marketing – use of email or telephone </li></ul><ul><li>Interactive Marketing – on line activi...
Steps in Developing Effective Communications <ul><li>Identify target audience </li></ul><ul><li>Determine objectives </li>...
Designing the communications. <ul><li>Message  strategy </li></ul><ul><li>Creative strategy </li></ul><ul><ul><li>Fear, gu...
Communications channel <ul><li>Personal Communications channels </li></ul><ul><ul><li>Face to face, over the phone, person...
Marketing Communications Budget <ul><li>Affordable </li></ul><ul><li>Percentage of sales </li></ul><ul><li>Competitive par...
<ul><li>10 concepts </li></ul><ul><li>1.Advertising </li></ul><ul><li>2.Events and experiences </li></ul><ul><li>3.Publici...
Continuation 10 concepts <ul><li>6. Steps in developing effective communication </li></ul><ul><li>7. Communication channel...
summary <ul><li>discussed the role of marketing communication. </li></ul><ul><li>Modes of communication </li></ul><ul><li>...
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Assignment. chapter 17ppt

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submitted to coach Bong De Ungria

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  • Sales promotion contest, games
  • Assignment. chapter 17ppt

    1. 1. Designing & Managing Integrated Marketing Communications Submitted to Coach Bong Ungreria By Boss Jesus Acantilado
    2. 2. Definition <ul><li>Marketing Communications – inform, persuades and remind consumers, directly or in-directly. </li></ul><ul><li>Voice of the company </li></ul><ul><li>Link to other </li></ul>
    3. 3. Objectives <ul><li>To be able to identify the role of marketing communications. </li></ul><ul><li>Steps in developing effective communications </li></ul><ul><li>Determine what a communications mix </li></ul><ul><li>Integrated marketing communication program. </li></ul>
    4. 4. 8 Major Modes of Marketing Communication <ul><li>Advertising – ex.broadcast ads, brochures, booklets. </li></ul><ul><li>Sales promotion – Ex contest, games. </li></ul><ul><li>Events / experiences – company sponsored. Ex. Medical mission, sports. </li></ul><ul><li>Public Relation / Publicity – ex. Seminars. </li></ul>
    5. 5. Continuation <ul><li>Direct Marketing – use of email or telephone </li></ul><ul><li>Interactive Marketing – on line activities, telemarketing </li></ul><ul><li>Word of mouth marketing – oral and written, chat rooms/ person to person </li></ul><ul><li>Person selling – samples/ sales meeetings face to face </li></ul>
    6. 6. Steps in Developing Effective Communications <ul><li>Identify target audience </li></ul><ul><li>Determine objectives </li></ul><ul><li>Design communications </li></ul><ul><li>Select channels </li></ul><ul><li>Budget </li></ul><ul><li>Decide the media mix </li></ul><ul><li>Measure results / manage IMC </li></ul>
    7. 7. Designing the communications. <ul><li>Message strategy </li></ul><ul><li>Creative strategy </li></ul><ul><ul><li>Fear, guilt, humor, love, pride, joy. </li></ul></ul>
    8. 8. Communications channel <ul><li>Personal Communications channels </li></ul><ul><ul><li>Face to face, over the phone, person to audience. </li></ul></ul><ul><ul><li>Non – personal Communications – 1 person include media, sales promotions, events </li></ul></ul>
    9. 9. Marketing Communications Budget <ul><li>Affordable </li></ul><ul><li>Percentage of sales </li></ul><ul><li>Competitive parity </li></ul><ul><li>Objective and task </li></ul>
    10. 10. <ul><li>10 concepts </li></ul><ul><li>1.Advertising </li></ul><ul><li>2.Events and experiences </li></ul><ul><li>3.Publicity </li></ul><ul><li>4.Direct marketing </li></ul><ul><li>5.Interactive marketing </li></ul><ul><li>6. Word of mouth </li></ul>10 concepts
    11. 11. Continuation 10 concepts <ul><li>6. Steps in developing effective communication </li></ul><ul><li>7. Communication channels </li></ul><ul><li>8.Designing the Communication </li></ul><ul><li>9.affordable </li></ul><ul><li>10.percentage of sales </li></ul>
    12. 12. summary <ul><li>discussed the role of marketing communication. </li></ul><ul><li>Modes of communication </li></ul><ul><li>Steps in designing effective communications </li></ul><ul><li>10 concepts </li></ul>
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