This document discusses integrated marketing communications. It outlines 10 major modes of marketing communication including advertising, sales promotion, public relations, direct marketing, and interactive marketing. It also provides steps for developing effective communications such as identifying the target audience, determining objectives, designing communications, selecting channels, and measuring results. Finally, it covers concepts like designing message and creative strategies, selecting communication channels, and determining affordable marketing budgets.

1. Designing & Managing Integrated Marketing Communications Submitted to Coach Bong Ungreria By Boss Jesus Acantilado

2. Definition Marketing Communications – inform, persuades and remind consumers, directly or in-directly. Voice of the company Link to other

3. Objectives To be able to identify the role of marketing communications. Steps in developing effective communications Determine what a communications mix Integrated marketing communication program.

4. 8 Major Modes of Marketing Communication Advertising – ex.broadcast ads, brochures, booklets. Sales promotion – Ex contest, games. Events / experiences – company sponsored. Ex. Medical mission, sports. Public Relation / Publicity – ex. Seminars.

5. Continuation Direct Marketing – use of email or telephone Interactive Marketing – on line activities, telemarketing Word of mouth marketing – oral and written, chat rooms/ person to person Person selling – samples/ sales meeetings face to face

6. Steps in Developing Effective Communications Identify target audience Determine objectives Design communications Select channels Budget Decide the media mix Measure results / manage IMC

7. Designing the communications. Message strategy Creative strategy Fear, guilt, humor, love, pride, joy.

8. Communications channel Personal Communications channels Face to face, over the phone, person to audience. Non – personal Communications – 1 person include media, sales promotions, events

9. Marketing Communications Budget Affordable Percentage of sales Competitive parity Objective and task

10. 10 concepts 1.Advertising 2.Events and experiences 3.Publicity 4.Direct marketing 5.Interactive marketing 6. Word of mouth 10 concepts

11. Continuation 10 concepts 6. Steps in developing effective communication 7. Communication channels 8.Designing the Communication 9.affordable 10.percentage of sales

12. summary discussed the role of marketing communication. Modes of communication Steps in designing effective communications 10 concepts