Short intro to Purple WiFi and Digital Supremo
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Wi-Fi quality is a combination of hardware and software: the hardware is a combination of the telecoms line into the building, the router and the wireless access points (WAP). The software is crucial to offering a venue’s visitors a mundane, generic experience or, alternatively, a quality interface — a one-click login via social media and instant access. With PurpleWiFi software, the venue owner manager benefits in a number of ways: Wi-Fi Analytics — learning about your visitors; Wi-Fi Marketing — communicating with your visitors and fans; Social Wi-Fi — interacting and engaging with visitors; Wi-Fi Security and Legal — staying legally compliant; family-friendly content filtering; multilingual.
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Short intro to Purple WiFi and Digital Supremo
- 2. What is Purple WiFi? A secure and legally compliant guest WiFi that delivers guest analytics and a range of marketing tools Boost your social profile and engage with your customer’s social network Market to your customers in real-time Understand more about your customers and who they are Secure and legally compliant guest WiFi Available in many different languages
- 3. The customer journey summary Purple WiFi delivers real value to any business providing guest WiFi access Easy log in Accept terms Free WiFi Deliver information Socially engaged Email marketing Increase business
- 4. • • • • • Information about the company Social feeds Advertising and promotions Local information Company imagery The user log in process The splash screen can be completely customised with your branding.
- 6. Splash screen Accept terms
- 7. Splash screen Accept terms Give venue a mention
- 8. Splash screen Accept terms Give venue a mention Online splash
- 9. What data is collected and what can you do with it? Identify and segment your customers Profile your customers Visit frequency & behaviour Actionable insights
Editor's Notes
- Essentially, what we are talking about is a method for businesses to collect customer data and use that data to engage with and market back to customers. Purple WiFi provides a solution that takes the conversation about WiFi away from IT and IT managers and more towards marketing and line of business. Purple WiFi is the solution to many line of business needs around customer insight and targeted customer engagement and can provide a return on the cost of installing a WiFi network
- This is a quick overview of how Purple WiFi works and highlights in simple terms how Purple WiFi can help generate a ROI.
- the process in more detail
- The initial login page is a great place for the venue to start to engage with their customer by adding information about the company and brand the WiFi under their own brand. Many other providers do not let the venue brand this page under their own brand or customise it in any way.
- The user accepts the terms. This allows us to collect the data held by the various social media sites or from the form
- The user is asked for a like or follow. There are many different views on what a facebook like is worth and this really differs from one business to the next but there is clear value in gaining likes and follows for many organisations.
- The splash pages are fully customisable and brandable and can be used to promote products and services or 3rd party advertising. The online splash can be monetised with 3rd part advertising, can promote the organisation’s own products and services. This can be replaced with a URL redirect to any web page/landing page of their choosing and can be set based on demographic data.
- Profile your customers - Demographic information such as age, gender, location and contact details Visit frequency & behaviour - By recording the MAC address you can see how often someone visits and for how long Actionable insights - By knowing your customers better and how they interact with your business allows you to segment and target more effectively