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Life is Good as a Social Brand

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Jemima Gibbons
Jemima Gibbons

Talk for Cognifide's "A Bigger Bang" event at the Soho Hotel, London, November 2012

Technology
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Life is good as a Social Brand Jemima Gibbons / @JemimaG A Bigger Bang! 12 November 2012
Overview 1.The Social Media Marketing Mix 2.Beware the Broadcast Paradigm 3.SlowTech & other trends
1 The Social Media Marketing Mix
Community Facebook, AirBnB, Marmarati, Decoded
Context Compete or collaborate?
Content Burberry vs Jamie Oliver
Conversations Shawbrook, Mamas & Papas, BP
2 Beware the Broadcast Paradigm
Buzzword Bingo
Ego metrics
Me me me!
3 SlowTech & other trends
SlowTech Joe Kraus, Doc Searles
Authenticity Coca-Cola vs Eliane Galser
Holism Social media is for life...
Sharing Collcons, M&S, GiffGaff
bit.ly/ freemonkeys Jemima Gibbons jemimag@gmail.com

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Life is Good as a Social Brand