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KIN (Knowledge & Innovation Network) Summer Workshop


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Keynote for KIN Summer Workshop, June 2012

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KIN (Knowledge & Innovation Network) Summer Workshop

  1. 1. Collaborative behaviour:barriers & enablersKIN summer workshop14 June 2012
  2. 2. Jemima GibbonsSocial Media
  3. 3. OVERVIEW1.Introductions2.Six collaborative behaviours3.Six non-collaborative behaviours4.Enablers5.Barriers6.Group work & discussion
  4. 4. Introductions
  5. 5. Six collaborative behaviours
  6. 6. 1:Co-creationDIY and customisation - mass creativity enabledby standardization, remixability & modularity
  7. 7. 2:Being passionateSocial networking - building relationshipsaround the things we care about
  8. 8. 3:LearningGrowth through sharing knowledge - blogs,wikis, tagging & bookmarking; data exposition
  9. 9. 4:OpennessIncreased transparency - blogging, vlogging,micro-blogging and confessional profiling
  10. 10. 5:ListeningImproved understanding of stakeholders’ needsthrough P2P comms and long-tail visibility
  11. 11. 6:GenerosityBoosted creativity - collaborative innovation,open data, crowdsourcing & creative commons
  12. 12. Six non-collaborativebehaviours
  13. 13. Collaborative Non-collaborative1. Co-creation 1. Big, fixed solutions2. Being passionate 2. Ruling by fear3. Learning 3. Knowing it all4. Openness 4. Silence5. Listening 5. Broadcasting6. Generosity 6. Silo’ed thinking
  14. 14. Four enablers
  15. 15. Four enablers1.Social leadership2.Networked culture3.Reward systems4.Social proof
  16. 16. 1:Social leadership• Empowering others• Passionate & inspirational• Communicating openly• Making things simple• Listening: community-led• Generous, ethical & caring
  17. 17. 2:Networked culture• Based on networked structure• Connected & weblike• Community- & people-centric• Information flows freely• Non-deferential (flat)• Modular & responsive• Starfish not spider
  18. 18. 3:Reward systems (positive)• Renumeration & promotion• Privileges and gifts (status)• Intrinsic motivators (Dan Pink)• Peer recognition & acknowledgement• Enjoyment (cf start-up culture)• Gamification
  19. 19. 4:Social proof• Evidence others are doing/using X• Recommendations & media mentions• Case studies• Metrics (customers, fans, likes)• Improved online influence
  20. 20. Four barriers
  21. 21. Four barriers1.Anti-social leadership2.Legacy systems (tech & human)3.Reward systems that reinforce #24.Paying lip service to change, while not actually changing
  22. 22. 1:Anti-social leadership• Empowering favourites• Volatile & inconsistent• Communicating badly• Making things over-complicated• Ego-led• Acting in own interests
  23. 23. 2:Legacy systems• Hierarchical structures & processes• Legal and compliance issues• Fear of losing competitive advantage• Fear of fraud• Security issues
  24. 24. 3:Reward systems (negative)• Renumeration & promotion• Like promoting like• Empty metrics (Tweetadder/ Klout?)• Loss aversion/ fear of punishment
  25. 25. 4:Paying lip service tochange while not changing• Espoused theories v theories-in-use• Talking the talk (loudly)• Stuck in “the broadcast paradigm”• That’s enough about me, what do you think about me? (L’uomo Vogue)
  26. 26. Group work
  27. 27. Discussion...1. Choose a project you’re working on right now2. What problem are you trying to solve?3. Which collaborative behaviours do you want?4. Which enablers can help?5. Which non-collaborative behaviours are present?6. Which barriers can you identify?
  28. 28. Conclusions
  29. 29. Thank youJemima