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What will our customers want in the future

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A talk for RARE forum in London on 3 November - the audience was made up of entrepreneurs and SME owners

Published in: Business, Technology

What will our customers want in the future

  1. 1. What will our customerswant in the future?Jemima GibbonsAAB Engage@JemimaGRARE Forum, London3 November 2011
  2. 2. Trend 1Respect
  3. 3. Photo: Takver
  4. 4. Trend 2Eco-friendly business
  5. 5. “The ethical movement has crossedinto the mainstream and become acentral issue for everyone frompoliticians to retailers.” Lucy Siegle, Observer Photo: Abby Lanes
  6. 6. “It’s not just conducting a tree-planting event once a year...youactually have to make yourproducts greener.” Archie Rastorguev, MMD Photo: freefotouk
  7. 7. Trend 3True stories
  8. 8. Trend 4Community
  9. 9. “Gen Y has grown up sharing - files,video games, knowledge - it’ssecond nature. We, the Millennials,are foot soldiers, moving us from aculture of me, to a culture of we.” Rachel Botsman Photo: Clicksy
  10. 10. Trend 5Humility and honesty
  11. 11. We seek a bleach free teeth-whitening formula We are interested in technologies that deliver cleaning with shine and gloss onWe are looking for a hard surfacesmethod/ device toremove hairs fromthe root without pain Photo: metamerist
  12. 12. Photo: SeaworldSA
  13. 13. Trend 6An easy life
  14. 14. Customers want... 1. Respect 2. Eco-friendly business 3. True stories 4. Community 5. Humility and honesty 6. An easy life
  15. 15. Thank youJemima@aabengage.com 07958 357 334 @jemimag

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