5 things to learn about listeners, sharing and BBC Radio. A presentation by Jem Stone given to the RadioDays Europe conference, Copenhagen, March 2010.

1. Oven Gloves and 4 other quick points about the BBC, radio, users, and sharing.

2. Source: Audrey Macdonald (via Facebook)

3. Head of Social Media, BBC Radio and Music

5. BBC - scale Our Users: 500K sms 250K posts Our teams: Mod Soc Media Product Mplatform

7. Source: Audrey Macdonald (via Facebook)

8. Unknown Pleasures Joy Division Debut: 1979

9. Source: Half Man Half Biscuit - Achtung Bono Album 2005 as listed via Spotify

10. BBC6music plays Half Man Half Biscuit now and then...

11. Listeners are v.loyal to 6music... 175K fans

12. 9.35am: 6music breakfast show

13. Source: Gideon Coe’s personal Twitter account just after he played Half Man Half Biscuit on 6music breakfast show

14. a call to arms on Twitter

15. So for a day it “trended”

16. So what ? Lessons 1+2

17. Source: Roo Reynolds, Social Media Exec, BBC TV.

18. 1.Make things people care about 2.They will do that somewhere else...

19. Chris Moyles daily blog diary

20. Same content on ..Facebook Hundreds of interactions

21. 1.Make things people care about 2.They will do that somewhere else... 3. Integrate those interactions online too

23. 5 Live Now - real time curated feedback

24. 1.Make things people care about 2.They will do that somewhere else... 3.Integrate those interactions online too 4.Being open

27. 5.Listeners will surprise you

28. A History of the World In partnership with UK museums and users. Over 2000 so far...

29. 2000 uploaded by users. Photo + story + metadata 4. Listeners will surprise you

30. 1.Make things people care about 2.Provide tools not just spaces 3.Reflect it back...online... 4.Public money ...so explain what you do...but in a normal voice 5.Listeners will surprise you

31. Thanks... twitter: @jemstone email: [email_address]