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BBC Radio, listeners and sharing: 5 quick points
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BBC Radio, listeners and sharing: 5 quick points

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5 things to learn about listeners, sharing and BBC Radio. A presentation by Jem Stone given to the RadioDays Europe conference, Copenhagen, March 2010.

5 things to learn about listeners, sharing and BBC Radio. A presentation by Jem Stone given to the RadioDays Europe conference, Copenhagen, March 2010.

Published in: Technology

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Transcript

  • 1. Oven Gloves and 4 other quick points about the BBC, radio, users, and sharing.
  • 2. Source: Audrey Macdonald (via Facebook)
  • 3. Head of Social Media, BBC Radio and Music
  • 4.  
  • 5. BBC - scale Our Users: 500K sms 250K posts Our teams: Mod Soc Media Product Mplatform
  • 6.  
  • 7. Source: Audrey Macdonald (via Facebook)
  • 8. Unknown Pleasures Joy Division Debut: 1979
  • 9. Source: Half Man Half Biscuit - Achtung Bono Album 2005 as listed via Spotify
  • 10. BBC6music plays Half Man Half Biscuit now and then...
  • 11. Listeners are v.loyal to 6music... 175K fans
  • 12. 9.35am: 6music breakfast show
  • 13. Source: Gideon Coe’s personal Twitter account just after he played Half Man Half Biscuit on 6music breakfast show
  • 14. a call to arms on Twitter
  • 15. So for a day it “trended”
  • 16. So what ? Lessons 1+2
  • 17. Source: Roo Reynolds, Social Media Exec, BBC TV.
  • 18. 1.Make things people care about 2.They will do that somewhere else...
  • 19. Chris Moyles daily blog diary
  • 20. Same content on ..Facebook Hundreds of interactions
  • 21. 1.Make things people care about 2.They will do that somewhere else... 3. Integrate those interactions online too
  • 22.  
  • 23. 5 Live Now - real time curated feedback
  • 24. 1.Make things people care about 2.They will do that somewhere else... 3.Integrate those interactions online too 4.Being open
  • 25.  
  • 26.  
  • 27. 5.Listeners will surprise you
  • 28. A History of the World In partnership with UK museums and users. Over 2000 so far...
  • 29. 2000 uploaded by users. Photo + story + metadata 4. Listeners will surprise you
  • 30. 1.Make things people care about 2.Provide tools not just spaces 3.Reflect it back...online... 4.Public money ...so explain what you do...but in a normal voice 5.Listeners will surprise you
  • 31. Thanks... twitter: @jemstone email: [email_address]