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Media4ME in Milton Keynes – “How mobilising aweb of connections enabled local people to use  media projects to help their ...
Media4ME – What DID we learn?• Instead of convincing people to help us make our ideas real,  look for other people’s ideas...
Media4ME – So what DID happen?            First…            …we used existing relationships            to get permission t...
Media4ME – So what DID happen?                        Summer 2011             First meeting held in the Melting           ...
Media4ME – So what DID happen?          Autumn 2011All Media4ME project leads cometo UK, to Fishermead, and meetmembers of...
Media4ME – So what DID happen?         Winter 2011…Mike Johnson then invited to theMedia4ME training/projectmeeting in the...
Media4ME – So what DID happen?We return to the UK and hold a second communitymeeting.We use a “media game” to begin thinki...
Media4ME – So what DID happen?                  Winter 2011…At the same meeting we also meet Nana Oguntolafor the first ti...
Media4ME – So what DID happen?  Spring 2012…We also startlending camerasThe manager of thecommunity centreuses one todocum...
Media4ME – So what DID happen?           Another Parish Councillor starts           taking photos of parts of the         ...
Media4ME – So what DID happen?   Summer 2012A lot of activitycomes together.Nana has begunproducinginterviews withpeople a...
Media4ME – So what DID happen?…which attractsthe attention of thelocal newspapers
Media4ME – So what DID happen?Soon afterwardsNana uploads thefirst video-diary -made by an elderlyman living in an oldpeop...
Media4ME – So what DID happen?We also take some photos ourselves –trying to capturepositive images of Fishermead
Media4ME – So what DID happen?www.ilovefishermead.co.uk is then set up – it iscreated by all the Fishermead Parish Council...
Media4ME – So what DID happen?www.ilovefishermead.co.uk idea turns into the firstFishermead “Be Proud” conference
Media4ME – So what DID happen?Autumn 2012… The final countdown!          Mike Johnson - “if anyone wants to make a        ...
Media4ME – So what DID happen?We start by planning a very conventional radiointerview made in the studio. But we end up wi...
Media4ME – So what DID happen?We start by planning a very conventional radiointerview made in the studio. But we end up wi...
Media4ME – So what DID (will) happen?The programmes were recorded in November andDecember…After the second show Shola star...
Media4ME – So what DID (will) happen?As the project approached the end – we celebrated theachievements with a community me...
– So what DID (will) happen?To this!
Thank you            Ben@neighbourhoodmanagement.net            www.neighbourhoodmanagement.net            @benymlee      ...
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Media4ME in Milton Keynes, Media4ME Conference, Utrecht, 21 Feb 2013

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The Media4ME project in Milton Keynes, England, began in January 2011 as part of a six-nation EU programme co-ordinated by Mira Media to increase inter-cultural dialogue through the use of community media. The project was led by staff from two UK-based NGOs, the National Association for Neighbourhood Management, and Socialreporters. Over 24 months, the project leaders used asset-based community development approaches to support existing community and media-related activities in the Fishermead neighbourhood of Milton Keynes - an area with high levels of ethnic diversity, population mobility and ‘churn’.

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Media4ME in Milton Keynes, Media4ME Conference, Utrecht, 21 Feb 2013

  1. 1. Media4ME in Milton Keynes – “How mobilising aweb of connections enabled local people to use media projects to help their community…”
  2. 2. Media4ME – What DID we learn?• Instead of convincing people to help us make our ideas real, look for other people’s ideas• Spend time talking and listening out for the names of individuals who had passions we could support• If no-one is interested – just move on• Be useful to public agencies and they will be useful to us• Create opportunities for politicians to solve the problems they identify - “there is a lot going on but it is not connected”• If you loan someone a camera for a project, they take photos for the project; they feel a sense of obligation• Be patient, and adapt• It is hard to leave one big sustainable project behind, but you can leave a bigger web of connections
  3. 3. Media4ME – So what DID happen? First… …we used existing relationships to get permission to run the project in Fishermead, Milton Keynes
  4. 4. Media4ME – So what DID happen? Summer 2011 First meeting held in the Melting Pot Café, part of the Seventh Day Adventist Church Ten people turn up “There is a lot going on but it is not connected”
  5. 5. Media4ME – So what DID happen? Autumn 2011All Media4ME project leads cometo UK, to Fishermead, and meetmembers of the community whohave got involved…
  6. 6. Media4ME – So what DID happen? Winter 2011…Mike Johnson then invited to theMedia4ME training/projectmeeting in the Hague… whichenables him to understand theproject better
  7. 7. Media4ME – So what DID happen?We return to the UK and hold a second communitymeeting.We use a “media game” to begin thinking about the web ofpersonal connections in Fishermead…
  8. 8. Media4ME – So what DID happen? Winter 2011…At the same meeting we also meet Nana Oguntolafor the first time - a film-maker and local ParishCouncillor. We agree to lend her some videocameras…In return she agrees to help other local peoplemake video diaries
  9. 9. Media4ME – So what DID happen? Spring 2012…We also startlending camerasThe manager of thecommunity centreuses one todocument theupgrade of hiscommunity centregarden
  10. 10. Media4ME – So what DID happen? Another Parish Councillor starts taking photos of parts of the neighbourhood where rubbish has been dumped
  11. 11. Media4ME – So what DID happen? Summer 2012A lot of activitycomes together.Nana has begunproducinginterviews withpeople about thelocal environmentand also turns thephotos into aYouTube video
  12. 12. Media4ME – So what DID happen?…which attractsthe attention of thelocal newspapers
  13. 13. Media4ME – So what DID happen?Soon afterwardsNana uploads thefirst video-diary -made by an elderlyman living in an oldpeople’s home whofilms his fellowresidents….
  14. 14. Media4ME – So what DID happen?We also take some photos ourselves –trying to capturepositive images of Fishermead
  15. 15. Media4ME – So what DID happen?www.ilovefishermead.co.uk is then set up – it iscreated by all the Fishermead Parish Councillorstogether to highlight the theme of “local pride”
  16. 16. Media4ME – So what DID happen?www.ilovefishermead.co.uk idea turns into the firstFishermead “Be Proud” conference
  17. 17. Media4ME – So what DID happen?Autumn 2012… The final countdown! Mike Johnson - “if anyone wants to make a radio show then just let me know – I will provide the studio equipment and the airtime in our schedule”…But no-one had taken up the offer.Until we came across SholaOmogbehin and official with theCouncil’s Education Department
  18. 18. Media4ME – So what DID happen?We start by planning a very conventional radiointerview made in the studio. But we end up with…
  19. 19. Media4ME – So what DID happen?We start by planning a very conventional radiointerview made in the studio. But we end up with…
  20. 20. Media4ME – So what DID (will) happen?The programmes were recorded in November andDecember…After the second show Shola started thinking how hemight tell the story to people outside of Milton Keynes.So he asked three college students if they would makea short film, and Media4ME paid for training to beprovided by Nana.
  21. 21. Media4ME – So what DID (will) happen?As the project approached the end – we celebrated theachievements with a community media event – radio,video diaries, the website, and also brought the mapalive…From this
  22. 22. – So what DID (will) happen?To this!
  23. 23. Thank you Ben@neighbourhoodmanagement.net www.neighbourhoodmanagement.net @benymlee http://www.facebook.com/Media4MeMiltonKeynes

The Media4ME project in Milton Keynes, England, began in January 2011 as part of a six-nation EU programme co-ordinated by Mira Media to increase inter-cultural dialogue through the use of community media. The project was led by staff from two UK-based NGOs, the National Association for Neighbourhood Management, and Socialreporters. Over 24 months, the project leaders used asset-based community development approaches to support existing community and media-related activities in the Fishermead neighbourhood of Milton Keynes - an area with high levels of ethnic diversity, population mobility and ‘churn’.

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