Jeff Jarvis presentation to Norwegian editors

Slide 1: CUNY Interactive Journalism Jeff Jarvis

Slide 2:Google is not evil.

Slide 3: Google is God. • The “fastest growing company in the history of the world.” - Times 1/29/06 • Controlled 86% of UK searches, 65% of US searches - Hitwise 2007 • Searched 4.4 billion times (41 per searcher) U.S. in 10/2007 (3x Yahoo) - Nielsen. • 112 million U.S. visitors in 11/2007 - Nielsen. • Traffic up 22.4% in 2007 - Comscore. • Earned $15 billion revenue, $6.4 billion profit in 2007. Profit margin: 26.9%. • Revenue up 57% in Q4 2007 over 2006 - Yahoo Finance. • Stock up 53% in 2007. Market capitalization: $207.6 billion. • Controls estimated 79 percent of the pay-per-click ad market - RimmKaufman. • Controls estimated 40 percent of all online advertising - HipMojo. • Employed 16,000 people at the end of 2007, a 50% increase in a year. • No. 1 brand