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SEO From a Content Strategy Perspective

by Content Strategy at Facebook on Jun 14, 2012

  • 11,826 views

Why do SEOs and Content Strategists argue when they could be working together to inspire customers? ...

Why do SEOs and Content Strategists argue when they could be working together to inspire customers?

In this presentation from the June 2012 Seattle Content Strategy Meetup, we look at the discipline of Content Strategy as seen by an SEO and learn about similarities between these approaches to the overall customer experience. How are these two disciplines alike and how can the best work together to drive value for the business and customers?

My vision is that SEO can be a key supporter of content strategy within an organization and that content strategists can work with SEOs to create a content lifecycle that takes findability into account.

Kristina Halvorson and her book "Content Strategy for the Web" both make several appearances in this presentation. If you haven't read it yet, why the hell not?! Go buy it now. :)

You can learn more about Jonathon Colman at http://www.jonathoncolman.org/

Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/

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http://www.jonathoncolman.org 2020
http://seo-hacker.com 1425
http://www.scoop.it 62
http://69.89.31.189 61
https://twitter.com 41
http://lanyrd.com 22
http://www.linkedin.com 17
http://seo-hacker.org 13
https://si0.twimg.com 8
http://translate.googleusercontent.com 8
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http://speakerrate.com 4
http://us-w1.rockmelt.com 4
https://twimg0-a.akamaihd.net 2
https://www.google.com 1
http://seo-hacker.net 1
http://www.social41.com 1
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  • h3sean SEO Hacker at SEO Hacker Love it! 1 year ago
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  • cynthiahartwig1 Cynthia Hartwig, Founder and Creative Director Thx for speaking to the Seattle content strategy wonks (and me). You're a terrific presenter: easy going, confident, funny. Info is not bad either. :-) Enjoyed it, Jonathon. I'm Emily Warn's business partner at Two Pens. 1 year ago
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  • SomotoInc Somoto at Somoto Thanks for this great presentation. I've always thought of content and SEO going hand in hand. When I first came up in SEO, the content manager was a part of the SEO team 1 year ago
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  • jcolman Jonathon Colman @jcolman, Content Strategy at Facebook @jordankoene Thanks man - would love to learn about how you're applying @khalvorson -style content strategy into your SEO work at eBay. :) 1 year ago
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  • jordankoene Jordan Koene, Chief Infographics Officer at eBay Awesome content strategy! 1 year ago
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