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Why do SEOs and Content Strategists argue when they could be working together to inspire customers? ...
Why do SEOs and Content Strategists argue when they could be working together to inspire customers?
In this presentation from the June 2012 Seattle Content Strategy Meetup, we look at the discipline of Content Strategy as seen by an SEO and learn about similarities between these approaches to the overall customer experience. How are these two disciplines alike and how can the best work together to drive value for the business and customers?
My vision is that SEO can be a key supporter of content strategy within an organization and that content strategists can work with SEOs to create a content lifecycle that takes findability into account.
Kristina Halvorson and her book "Content Strategy for the Web" both make several appearances in this presentation. If you haven't read it yet, why the hell not?! Go buy it now. :)
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/