Computers Presentation

1. ENTERPRISE
Jbm Computers
11183200

2. JBM COMPUTERS
Making Quality Personal
Bringing technology to everyone's needs

3. MARKET RESEARCH
Target Audience
Solutions:
 Business men/woman
 Students
 Family Home
Survey locally
Chosen solution: Students
Because: younger generation & affordability

4. COMPETITORS
Out doing the opposition
Solutions:
 Selling computers cut price & possibly higher quality
 Personally meeting customers needs one to one
 Steal customers away from PC Nerd & Technophobe
Chosen: Personally hands on needs
Because: Personally hands on, in front of the customer,
one to one basis, knowing exactly what the customer
wants and needs. Type of service
Example of PC World

5. PROMOTING THE PRODUCT
Solutions to promoting:
 Advertisement
 Word of mouth
 Personally going public
Chosen: Going personal
Because direct approach (don’t watch and read
advertisement and do anything about)

6. SALES STRATEGY
Basic Dell computer £400
Jbm £370 in store, £350 on campus
Solutions:
 Selling comps on campus at discount
 Bad service: website for problems, leave comments
like forum
 Direct phone line & answer machine
Chosen: Sales on campus (finance/lease)
Because: students affordability, need undercut
products, discount is worthy to them compared to PC
World pricing

7. DESIGNING THE PRODUCT
Simple but smart. Main components of the computer:
tower, monitor, keyboard, mouse, hard drive
 Upgrading – tweak upgrades, upgrade every 6 months
 Designing - £200 to make, sell £370, month to design, 1-
2 month production.
 Mechanism– compact design & elements for small space
Chosen: Designing
 Because: need to meet students needs for computer
requirements (word processing & data handling)

8. PURCHASING STRATEGY
Supplier Options
 Stay with supplier
 Leave supplier
 Negotiate better terms & credit
Chosen: negotiate
Because try persuade supplier & twist flexibility

9. PRODUCING THE PRODUCT
Storage (produce 50, sell 40, keep 10)
 Sub contract work
 Delivery – batch/single/continuous
Chosen: Batch
Because: easy to handle, cheap delivery, small overheads,
out of date for continuous. To send 1 possibly is same
cost to send 5.

10. QUALITY CONTROL
Quality Options
 Random Testing
 Soak Testing
 Inspection Visually
Chosen: Soak Testing
Because this may take time but is thorough and effective

11. RAISING FINANCE
Finance Troubles
 Borrowing money from parents
 Starting up loan
 Possibly look at a partner
Chosen: Borrow money from parents
Because: Safe, interest rate, parents able to monitor their
given funds, monitor & control spending habits

12. PEOPLE MANAGEMENT
Maternity Options
Hiring new staff (CRB checks, legalities)
 Take on and hire a temp
 Don't take on & hire other staff
 Take on and struggle without receptionist/IT technician
Choice: Take her on & hire a temp
Because: Friend, needs a job, money, repay the gesture by
hopefully coming to work and use her potential. Being
aware of the cost of hiring another staff member