Survey results for determining the feasibility of having a self-service automobile repair shop in Omaha, NE. There were 20 questions and 28 respondents for the results. The attached slides show the data that will be analyzed prior to making a determination.

1. Jayson DeHaai
MSMK 620 Marketing Analytics
DIY Automobile Repair in Omaha, NE

2. Purpose: The purpose of this survey is to develop a general idea of how people
would respond to a DIY repair shop in the Omaha, NE area. The questions will
help us determine how many and what types of people would use the shop.
Hypothesis: A do-it-yourself automobile repair shop would attract people who
enjoy working on their own vehicles and are looking to save money.
Major goal: To find out if having a DIY garage in Omaha would be popular and
profitable.

3. Own
Lease
How old is your current vehicle?
0
1
2
3
4
5
6
7
8
9
10
0-3 Years 4-7 Years 8-10 Years Over 10 Years
Do you own or lease your vehicle?
Overwhelming majority
own their vehicle!
75% of respondents
have vehicles that
are more than 4
years old.

4. Does your vehicle have a warranty?
Yes No
13 15
If your vehicle has a warranty, is it a requirement to
have it serviced by a certified mechanic?
Yes
No
Unsure
N/A
More than half of
respondents do not have a
warranty.

5. How comfortable are you with the working condition of your vehicle?
(1=Extremely Uncomfortable, 5= Extremely Comfortable)
1 2 3 4 5
1
(3.57%)
2
(7.14%)
4
(14.29%)
8
(28.57%)
13
(46.43%)
Yes No
13 15
Have you ever attempted to
repair your own vehicle?
Would you be more willing to attempt
minor repairs on your vehicle if you
had the proper facility and tools to
complete the work?
Yes No
18 10

6. If you had guidance from a certified mechanic, how likely would you be
to attempt the repairs yourself?
0
2
4
6
8
10
12
Very Likely Somewhat Likely Unsure Somewhat Unlikely Very Unlikely

7. If you rented garage
space to work on your
vehicle, how much would
you be willing to pay on
an hourly basis?
Less than $20
$21-$30
Over $30
What types of concerns (if any) do you have when it comes to making your
own vehicle repairs? (check all that apply)
0 5 10 15 20 25 30
Safety
Damage to Vehicle
Mistakes
Lack of Knowledge
Lack of Time
Costs
No Concerns

8. What type of car repairs have you had in the past year? (mark all that apply)
0 5 10 15 20 25 30
Oil Change
Brake Pads
Alternator
Head Lights
Tires
Starter
Other

9. Rank the order of importance for repairs to your car. (Highest to lowest)
1 2 3 4 5 6 7 Responses Weighted Average
Availability of parts 1
(3.85%)
2
(7.69%)
5
(19.23%)
5
(19.23%)
5
(19.23%)
7
(26.92%)
1
(3.85%)
26 4.38 / 7
Cost of repairs 9
(34.62%)
10
(38.46%)
4
(15.38%)
1
(3.85%)
1
(3.85%)
1
(3.85%)
0
(0%)
26 2.15 / 7
Warranty for parts 0
(0%)
2
(7.69%)
3
(11.54%)
4
(15.38%)
5
(19.23%)
4
(15.38%)
8
(30.77%)
26 5.15 / 7
Time it takes to get repairs 0
(0%)
3
(11.54%)
6
(23.08%)
5
(19.23%)
7
(26.92%)
3
(11.54%)
2
(7.69%)
26 4.27 / 7
Explanation and understanding of
repairs
2
(7.69%)
4
(15.38%)
2
(7.69%)
7
(26.92%)
3
(11.54%)
6
(23.08%)
2
(7.69%)
26 4.19 / 7
Location of repairs 0
(0%)
0
(0%)
2
(7.69%)
3
(11.54%)
5
(19.23%)
4
(15.38%)
12
(46.15%)
26 5.81 / 7
Trust for mechanic 14
(53.85%)
5
(19.23%)
4
(15.38%)
1
(3.85%)
0
(0%)
1
(3.85%)
1
(3.85%)
26 2.04 / 7

10. Where do you normally take your vehicle for repairs?
Dealership
Local Garage
Franchise Repair Shop
Friend
Other

11. 0
2
4
6
8
10
12
Less than 1 hour 1-3 hours More than 3 hours but
same day
Overnight More than one day
How long do you typically wait for your car to be repaired?

12. Yes No
24 3
Yes No
7 21
Do you own more than one vehicle? Do you have any teenage drivers?
Less than 5
miles
5-10 miles Over 10 miles
12 9 7
How close do you live to Omaha, NE?
1 2 3 4
2 19 3 4
How many drivers do you have in your household?

13. Male Female
13 14
What is your gender?
What is your age?
0 2 4 6 8 10 12
Under 25
25-35
36-45
Over 45
About an even demographic.

14. Summary
The results had some encouraging data that can be used to support my
hypothesis. There were 19 of the 28 respondents who were either somewhat
likely or very likely to used a DIY repair shop if they had guidance from a certified
mechanic. This tells me that having the mechanic for guidance would be a must
if I were going to move forward with this venture. Another encouraging sign was
that there were 18 of the 28 respondents who said they would be more willing
to attempt their own repairs if they had the proper facility and tools. Trust of
mechanic and cost of repairs were the two most important things that
respondents looked at when it came time to make repairs.
Some of the results were not very encouraging and would need additional
analysis prior to proceeding. The vast majority of respondents were comfortable
with how their vehicle was operating mechanically. The price they were willing
to pay also was not very high. This would make it difficult to make any money in
this type of business. There were a good split between male and female but it
would have helped to have more of the under 25 demographic for the results.
More information will be needed before this idea can be considered a good one.