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Business ethics

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entreprenuer v/s management …

entreprenuer v/s management
ethics in employment
ethics in global market and advertisment

Published in: Business, Technology
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  • 1. OBJECTIVE OF PRESENTATION ENTREPRENEUR V/S MANAGER
  • 2. Who is an Entrepreneur? • Entrepreneur is one who undertakes an enterprise. Entrepreneur is a person who sets up a business or business, taking on greater than normal financial risks, in order to do so.
  • 3. Who is a Manager? • Manager is a person who is responsible for controlling or administering all or part of a company or similar organization.
  • 4. Basis of distinction between Entrepreneur & Manager
  • 5. Ethics in Global Marketing A. What is Marketing? Marketing is a process of bringing together businesses with customers and involves numerous components.
  • 6. B. Global Marketing and Ethics: Ethics are not uniform around the world Vary from culture to culture Vary from place to place
  • 7. C. Ethical problems in Global Marketing:  Large scale bribery Products/Technology Pricing Cultural Differences Tax evasion practices
  • 8. D. Guidelines to solve global business ethics problems:  No intentional harm  Produce more good than harm for the host country Respect the rights of employees Respect the local culture Pay taxes and co operate with local government
  • 9. E. Definition:  An advertisement is defined as a paid-for communication, addr ess to the public or a section of it, the purpose of which is to influence the opinions or behavior of those to whom it is addressed
  • 10. Established in 1985 Self-Regulation in advertising Ensuring protection of interest of consumers Supporting 4 sectors 1. advertising 2. media 3. PR agencies 4. Market research companies
  • 11. Code of conduct by ASCI The standards laid down here should be taken as minimum standards of acceptability. They are liable to be reviewed from time to time. The code of conduct by ASCI is divided into 4 chapters.
  • 12. – Truthfulness and honesty of representation and claims – To ensure that advertisements are not offensive – To safeguard against the indiscriminate use of advertising – To ensure that advertisements observe fairness in competition
  • 13. ETHICS IN EMPLOYEMENT A large part of human relation management is concerned with various ethical issues,both with the upper level and lower level of the management in treatment of individual employees In making decisions the human resources manager should consider the alternative solution, both for business and employees
  • 14. Ethical Principles in employment Hiring- the principles of ethical selection Ethics in firing Remuneration No discrimination
  • 15. International Labour organization A) Origin and History B) Role of ILO C) Tripartite Character-Unique Feature D) Three Organs 1. International labour conference 2. Governing body 3. International labour office
  • 16. 1. Ratan Naval Tata: Chairman of Tata Group Industries 1. Azim Premji: Chairman of Wipro Ltd. 3. Sunil Mittal: Chairman and MD of Bharti Airtel 4. Mukesh Ambani: Owner of Reliance Industries ltd. 5. Laxmi Niwas Mittal: Chairman and CEO of Mittal Industries
  • 17. 1 . Ravina Raj Kohli CEO of channel 9 2. Naina Lal Kidwai Group general manger & Country Head of the HSBC group in india 4. Ekta Kapoor Creative Director & Join MD of Balaji Telefilms 3. Dr Kiran Mazumdar Shaw Chairman & MD of Biocon LTD. 5. Indira Krishnamurti Nooyi Chairman & CEO of PepsiCo
  • 18. CONCLUSION
  • 19. PRESENTED BY

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