This document discusses entrepreneurs versus managers, ethics in global marketing, advertising standards in India, employment ethics, and successful Indian businesspeople. It defines entrepreneurs as people who take on financial risks to start businesses, while managers are responsible for running parts of companies. Global marketing ethics can vary by culture and location. The document outlines ethical issues and guidelines for global businesses. It also discusses advertising standards and regulations in India, as well as principles of ethical hiring, firing, pay, and nondiscrimination in employment. Finally, it lists some prominent Indian business leaders.

1. OBJECTIVE OF PRESENTATION
ENTREPRENEUR
V/S MANAGER

2. Who is an Entrepreneur?
• Entrepreneur is one
who undertakes an
enterprise.
Entrepreneur is a
person who sets up
a business or
business, taking on
greater than normal
financial risks, in
order to do so.

3. Who is a Manager?
• Manager is a
person who is
responsible for
controlling or
administering
all or part of a
company or
similar
organization.

4. Basis of distinction between
Entrepreneur & Manager

5. Ethics in Global Marketing
A. What is Marketing?
Marketing is a
process of bringing
together businesses
with customers and
involves numerous
components.

6. B. Global Marketing and Ethics:
Ethics are not
uniform
around the
world
Vary from
culture to
culture
Vary from place
to place

7. C. Ethical problems in
Global Marketing:
 Large scale bribery
Products/Technology
Pricing
Cultural Differences
Tax evasion practices

8. D. Guidelines to solve global business
ethics problems:
 No intentional harm
 Produce more good than harm for the host
country
Respect the rights of employees
Respect the local culture
Pay taxes and co operate with local government

9. E. Definition:
 An advertisement is
defined as a paid-for
communication, addr
ess to the public or a
section of it, the
purpose of which is
to influence the
opinions or behavior
of those to whom it
is addressed

11. Established in 1985
Self-Regulation in advertising
Ensuring protection of interest of consumers
Supporting 4 sectors
1. advertising
2. media
3. PR agencies
4. Market research companies

12. Code of conduct by ASCI
The standards laid down
here should be taken as
minimum standards of
acceptability.
They are liable to be
reviewed from time to
time.
The code of conduct by
ASCI is divided into 4
chapters.

13. – Truthfulness and honesty of representation and
claims
– To ensure that advertisements are not
offensive
– To safeguard against the indiscriminate use of
advertising
– To ensure that advertisements observe
fairness in competition

14. ETHICS IN EMPLOYEMENT
A large part of human relation management is
concerned with various ethical issues,both
with the upper level and lower level of the
management in treatment of individual
employees
In making decisions the human resources
manager should consider the alternative
solution, both for business and employees

15. Ethical Principles in employment
Hiring- the
principles of
ethical selection
Ethics in firing Remuneration
No
discrimination

16. International Labour
organization
A) Origin and History
B) Role of ILO
C) Tripartite Character-Unique
Feature
D) Three Organs
1. International labour conference
2. Governing body
3. International labour office

17. 1. Ratan Naval Tata:
Chairman of Tata
Group Industries
1. Azim Premji:
Chairman of Wipro Ltd.
3. Sunil Mittal:
Chairman and MD of
Bharti Airtel
4. Mukesh Ambani:
Owner of Reliance Industries
ltd.
5. Laxmi Niwas Mittal:
Chairman and CEO of Mittal
Industries

18. 1 . Ravina Raj Kohli
CEO of channel 9
2. Naina Lal Kidwai
Group general manger & Country
Head of the HSBC group in india
4. Ekta Kapoor
Creative Director & Join MD of
Balaji Telefilms
3. Dr Kiran Mazumdar
Shaw
Chairman & MD of
Biocon LTD.
5. Indira Krishnamurti Nooyi
Chairman & CEO of PepsiCo

19. CONCLUSION

20. PRESENTED BY