5. BACKGROUND
Entrepreneurial ethics is the science of how a personmentrepreneurs in
behaving in a business. Many entrepreneurs ignore the importance of ethics in
setting up a business, because they think with the abilities they have and large
capital a business is easy to set up. Even though there is no ethicsman
entrepreneur a business will not go according to plan. Because Ethics is about
values regarding truth and relating to a person's moral problems. Ethical
decisions are a thing that is judged to be true regarding standardized behavior.
Entrepreneurial ethics includes the relationship between the company and the
people who invest their money in company, with consumers, employees,
competitors and so on. A entrepreneurs are expected to act ethically in their
various activities in society
6. Formulation Of The Problem
The formulation of the problem
That will be discussed in this paper are:
What is the Ethical Foundation in
entrepreneurship?
What is the role of the ethical foundation in
entrepreneurship?
What is meant by entrepreneurship law?
What are the types of Entrepreneurial Law and
their roles
7. Purpose
The purposes of writing this paper are as follows:
1. To know the ethical foundation in entrepreneurship.
2. To know the role of the ethical foundation in
entrepreneurship.
3. To know what is meant by entrepreneurship law.
4. To find out the types of Entrepreneurial Law and
their roles
9. Understanding entrepreneurial ethics
Business ethics is broader than the provisions regulated by law, even
a higher standard than the minimum standard of legal provisions, because in
business activities we often find gray areas that are not regulated by legal
provisions. Von der Embse and R.A. Wagley in his article in the Advance
Management Journal (1988), provides three basic approaches in formulating
ethical business behavior, namely: • Utilitarian Approach: every action must be
based on its consequences. Therefore, in acting one should follow ways that can
provide the greatest benefit to society, in a way that is not harmful and at the
lowest possible cost. • Individual Rights Approach: Everyone in their actions and
behavior has basic rights that must be respected. However, such action or
behavior must be avoided if it is expected to cause a conflict with the rights of
others. • Justice Approach: decision makers have the same position, and act fairly
in providing services to customers either individually or in groups
Entrepreneurial Ethics
10. Various Regulations in Business
• Business Regulation in the Field of Brands
• Business Regulations in the Field of Consumer Protection
1. Government Regulation of the Republic of Indonesia Number 57 of 2001 dated
21 July 2001 concerning the National Consumer Protection Agency.
2. Government Regulation of the Republic of Indonesia Number 58 of 2001 dated
July 21, 2001 concerning the Guidance and Supervision of the Implementation
of Consumer Protection.
3. Government Regulation of the Republic of Indonesia Number 59 of 2001 dated
July 21, 2001 concerning Non-Governmental Organization for Consumer
Protection.
4. Decree of the President of the Republic of Indonesia Number 90 of 2001 dated
July 21, 2001 concerning the Establishment of a Consumer Dispute Settlement
Agency for the Government of Medan City, Palembang City, Central Jakarta
City, West Jakarta City, Bandung City, Semarang City, Yogyakarta City,
Surabaya City, Malang City, and Makassar City.
11. a) Preventive Protection
Protection given to consumers when the consumer is going to
buy or use or utilize certain goods and or services, begins the
process of selecting a series or number of goods and or
services and then decides to buy or use or utilize goods and
services with certain specifications and that particular
brand.
There are two types of protection provided to
consumers, namely:
Protection given to consumers as a result of the use or utilization of
certain goods or services by consumers. In this case it should be noted
that consumers are not necessarily and do not need, and should not be
equated with buyers of goods and or services, although in general
consumers are those who buy a good or service. In this case a person is
said to be a consumer, enough if that person is a user or benefit or
connoisseur of an item or service, no matter if he gets it through a
purchase or gift.
12. Regulations on Prohibition of Monopolistic
Practice
a. Maintaining the public interest and increasing the
efficiency of the national economy as an effort to improve
people's welfare.
b. Realizing a conducive business climate through the
regulation of fair business competition, thereby ensuring
the certainty of equal business opportunities for large
business actors, medium business actors, and small
business actors.
c. Prevent monopolistic practices and or unfair business
competition caused by business actors. d. The creation of
effectiveness and efficiency in business activities.
13. Prohibited activities
a) The goods and or services in question have not yet been substituted; or
causing other business actors to be unable to enter into business
competition for the same goods and or services; or
b) One business actor or a group of business actors controls more than 50%
(fifty percent) of the market share of a certain type of goods or services
Principles of entrepreneurial ethics
1. Efforts to build trust between community members and companies or
entrepreneurs building trust can start with ethical behavior.
2. Maintaining ethics is important to protect the company's reputation.
3. Honesty is a rare item and "currency" that applies everywhere dishonesty in
doing business will cause the business to not run in the long term.
4. Ethics are standards of behavior and moral values regarding right and
wrong actions that occur in the work environment.
15. Application of
Entrepreneurial Ethics
● Relationship between business and customers/customers The relationship
between a business and its customers is the most common relationship, therefore
businesses must maintain good social ethics.
● Relations with employees Managers who generally always look to advance their
business often have to deal with ethical interactions with their employees.
● Relationship between business This relationship is a relationship between one
company and another. This can happen between a company and its rivals, with its
distributors, with its wholesalers, with its retailers, sole agents and distributors
● Investor Relations Companies that are in the form of Limited Liability Companies
and especially those that will or have "go public" must maintain good and honest
information about their business to investors or potential investors. D
● Relations with Financial Institutions The relationship with financial institutions,
especially the tax service, is generally a financial relationship
16. ● Business Law (entrepreneur)
Understanding Business Law
Business Law (entrepreneur) is a legal instrument that regulates a procedure and
implementation of an affair or a trade, industry, or financial activity related to the
exchange of goods and services, production activities or an activity of placing money
carried out by business entrepreneurs with business and other businesses, where the
entrepreneur has considered all possible risks.
Purpose of Business Law (entrepreneur)
This business law has the following objectives:
• Ensuring the efficient and smooth functioning of market mechanism security
• Protect various types of businesses, especially for Small and Medium Enterprises
(SMEs)
• Help improve the financial system and banking system
• Provide protection for economic actors or business actors
• Realizing a safe and fair business for all business people.
18. Conclusion
From what we have described in the discussion above, we can draw the
following conclusions: Entrepreneurial ethics is a derivative of business
ethics which regulates the behavior (ethics) of an
entrepreneur/entrepreneur in starting, running, and developing a
business/business. guidelines for behavior in carrying out company or
business activities. Business ethics for this company, regarding the
company's ethical policies related to difficulties that may arise (may
have arisen in the past), such as conflicts of interest, relationships with
competitors and suppliers, receiving gifts, donations and so on.
19. Sugestion
Thus the paper that we made, hopefully what we describe can be additional
knowledge for all of us regarding business feasibility analysis. We realize
that what we describe in this paper is certainly not what is expected, for that
we hope for more input from our supervisors and friends
20. References
Mulyanita, A. (2021). ASPEK HUKUM KEWIRAUSAHAAN. The Juris, 5(1), 117-132. Esti, E.
A. J., & SE, M. (2022). ETIKA DAN PRINSIP WIRAUSAHA. Kewirausahaan (Peluang
Dan Tantangan E-Commerce), 17. https://accurate.id/bisnis-ukm/12-prinsip-etika-bisnis-
yang-harus-dimiliki-olehwirausahawan/ Rahim, W. (2019). Karakteristik dan Aspek
Hukum dalam Kewirausahaan. Jurnal Al-Qadau: Peradilan dan Hukum Keluarga Islam,
6(1), 111-118
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