By Javi Segarra Brufau

1. Visual Identityfast Guide September 2011

2. Calibry Visual elemements Logo Colours Typefaces Images

3. Weshouldalways use the Standard Logo AS IT IS. Weshouldn´t use previous logos. Wehave a White Version of the logo butitshould be usedjust as anexception (for Examplewhenwehave a red ororangebackground) Logo Standard Version White Version

4. Ourstandardbackgroundcolourforalltype of documentsis WHITE. Thisisspeciallyimportantifwe are goingtoprintthedocument as itischeaper. We can use otherbackgroundcoloursbutalwaystakingcare of usingthecorrecttype of logo. Ifwewantto use the logo on a diferentcolourratherthanwhiteweshoulduse the PNG versionas itdoesn´thaveanybackgroundcolour “included” BackrgoundColours Correct Incorrect

5. Dependingonthesyze/format of thedocumentweshould use diferentsizes. Ifwe use a documentjustfordisplayingon a computer (likePresentations, Web, Social Media etc…) weshould use thelowerresolution logo. Ifwe use a documentthatmust be printedweshould use a higherresolution logo, dependingonthesize of thedocument (A4, A3, Poster…) weshouldchoose a higherorlowerresolutionversion. Ifwe are resizingthe logo on a documentIT IS ESSENTIAL TO DO IT WHILE WE PRESS CONTROL BUTTON TO MANTAIN PROPORTIONS Logo size Size

6. Weshould use this “box” logo forour Social Media Profiles (Facebook, Twitter, SlideShare, Flickr…) Theimage can be modifiedbutalwaysusing a square (as isthebestwaytodisplaythe logo correctlyonthosepages) 96x96 Pixels Other logos can be designed and usedforcertainprojectsoreventsbutweshouldalways try to use symilartypography and colourcombinations Other Logos Social Media Logo Other Logos

7. A4 preferred position Presentation Logo size and position

8. Weshould try to use ourcolourcombination (Orange and Red) in allourdocuments and publicity. Ifwe use ourcolours in allourdocuments and publicitypeoplewill be abletoidentifyeasilythatthisdocumentis a ReachOutdocument and our Brand Imagewill be stronger. R 187 · G 34 · B 39 R 245· G 127· B 32 Colours MainColours OtherColours

9. Calibryistheofficialfont. Weshould use itforallourdocuments. Use size 11 forstandardtext (i.e. Reports, letters, etc.) Ifwe are unableto use itwe can use “Arial” as anexception. Whenwewritetheword “ReachOut!” weshouldremembertoalways use a capital “R” and “O”, leave no spacebetweenthewords and a exclamationmarkjustafterthe “t”, as itispart of ourbrandidentity. “Calibry” Typography

10. Wehaveamazingpictures of ourkids and mentors. Weshould be usingthembecausethey´rethebestwayto show ourworktopeople. Wehaveto be consciousabouttheimportance of theimages in a Charitylikeourstomakepublicityaboutourselves, forthisreasonweshouldtakepictures in everyprojectwerun and weshould do itlots of times. Weshouldhave a hugeFlickrProfileto show everyonehowmuchwe do. Images

11. Applications

12. Stationery BuisnessCards Letter

13. Weshouldhave a consitency in allourPptPresentations. Forthisreasonwehave a PptTemplateavailableforeveryonewhoneedsto do a presentation. Weshould use thistemplate in ordertomakeallourpresentations look thesame. Power Point Power Point TEMPLATE

14. All of our e-mails shouldhavethesamesignature at theend of thetext. Itshouldhave: Current Logo Name (Calibry12 points) Possition (Calibry10 points Bold) Personal Telephone (Calibry8 points) Office Telephone (Calibry8 points) Adress (Manchester or London) (Calibry8 points) www.reachoutuk.org All of thisinformationshould be in GREY colourliketheexample. Javi Segarra Marketing Manager (0) 771 974 6463 00 44 12 42 34 56 121, PicadillyCircus SW3 0D3 www.reachoutuk.org E-mail signature