Prepared By Javaria Ahmed
EXERCISE TO DEVELOP MISSION & VISION
STATEMENTS
WHAT IS A MISSION STATEMENT ?
Prepared By Javaria Ahmed
MISSION
STATEMENT
An important goal or purpose
A single sentence or assertion
Prepared By Javaria Ahmed
Therefore:
MISSION STATEMENT
Company’s
Purpose
How it does ?
What it does?
For whom it
does?
Prepared By Javaria Ahmed
WHAT IS A VISION STATEMENT ?
Prepared By Javaria Ahmed
`
VISION
SOMETHING YOU IMAGE OR DREAM ABOUT
Prepared By Javaria Ahmed
Therefore:
VISION STATEMENT
Goals, Aspirations,
Dream
Source of
inspiration
Company’s True-north
Future picture
Prepared B...
A GREAT CONFUSION !
Prepared By Javaria Ahmed
They are One and The Same
MISSION STATEMENT
SNAPSHOT OF TODAY
VISION STATEMENT
SNAPSHOT OF TOMORROW
DIFFERENCE # 1
Prepared By Javaria Ahmed
MISSION STATEMENT
What’s wrong with the world and how you intend to fix it.
VISION STATEMENT
What the world will look like...
MISSION STATEMENT
Ideally should be narrow and specific.
VISION STATEMENT
Can be broad and aligned with company’s
values.
...
MISSION STATEMENT
Tactics or steps taken to make vision a reality.
VISION STATEMENT
Desired Future State.
DIFFERENCE # 4
P...
Why do we need a Mission & Vision statements?
Think about a Trip with friends
Prepared By Javaria Ahmed
Consider you plan ...
Prepared By Javaria Ahmed
Why do we need a Mission & Vision statements?
So Result is :
A Failed Trip
Why do we need a Mission & Vision
statements?
Hence:
A lack of planning in personal or professional life
leads us nowhere....
Unified Culture
Prepared By Javaria Ahmed
Advantages of Mission & Vision statements
Improved decision making.
Prepared By Javaria Ahmed
Advantages of Mission & Vision statements
Inspire.
Energize.
Keep Focused.
Make accustomed to business.
Prepared By Javaria Ahmed
Advantages Mission & Vision statem...
According to a research
Firms with formal mission statements have:
• 2x average return on shareholder’s equity.
• Positive...
• Is brief
• Easy to remember
• Clear and To the Point
Prepared By Javaria Ahmed
A Good Mission Statement
Mission Statement
At eBay, our mission is to provide a global online marketplace where
practically anyone can trade practi...
Mission Statement
To focus on our customer’s market challenges and needs by providing
excellent ICT solutions and services...
Mission Statement
Organize the world's information and make it universally accessible and
useful.
Prepared By Javaria Ahmed
• Is brief
• Easy to remember
• Clear and To the Point
Prepared By Javaria Ahmed
A Good Mission Statement
Prepared By Javaria Ahmed
Vision Statement
Market leader in the motorcycle industry, emerging as a global
competitive cent...
Vision Statement
At Philips, we strive to make the world healthier and more sustainable
through innovation. Our goal is to...
Prepared By Javaria Ahmed
Vision Statement
Our vision is to be earth’s most customer centric company; to build
a place whe...
TIME TO MAKE YOURS !
Prepared By Javaria Ahmed
Prepared By Javaria Ahmed
Your Company Mission Statement
PART I
What is the problem that our organization exists to solve ...
• PART IV
For whom do we do this work? Who is our
target population, our audience, our market?
PART IV
Where do we do our ...
Let’s start by defining:
Where do we want to be in 5 or 10 years
time?
What are our aspirations?
Prepared By Javaria Ahm...
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  • MISSION AND VISION ARE ONE AND THE SAME THING.
  • Mission and vision statements

    1. 1. Prepared By Javaria Ahmed EXERCISE TO DEVELOP MISSION & VISION STATEMENTS
    2. 2. WHAT IS A MISSION STATEMENT ? Prepared By Javaria Ahmed
    3. 3. MISSION STATEMENT An important goal or purpose A single sentence or assertion Prepared By Javaria Ahmed
    4. 4. Therefore: MISSION STATEMENT Company’s Purpose How it does ? What it does? For whom it does? Prepared By Javaria Ahmed
    5. 5. WHAT IS A VISION STATEMENT ? Prepared By Javaria Ahmed
    6. 6. ` VISION SOMETHING YOU IMAGE OR DREAM ABOUT Prepared By Javaria Ahmed
    7. 7. Therefore: VISION STATEMENT Goals, Aspirations, Dream Source of inspiration Company’s True-north Future picture Prepared By Javaria Ahmed
    8. 8. A GREAT CONFUSION ! Prepared By Javaria Ahmed They are One and The Same
    9. 9. MISSION STATEMENT SNAPSHOT OF TODAY VISION STATEMENT SNAPSHOT OF TOMORROW DIFFERENCE # 1 Prepared By Javaria Ahmed
    10. 10. MISSION STATEMENT What’s wrong with the world and how you intend to fix it. VISION STATEMENT What the world will look like after you’ve finished changing it. DIFFERENCE # 2 Prepared By Javaria Ahmed
    11. 11. MISSION STATEMENT Ideally should be narrow and specific. VISION STATEMENT Can be broad and aligned with company’s values. DIFFERENCE # 3 Prepared By Javaria Ahmed
    12. 12. MISSION STATEMENT Tactics or steps taken to make vision a reality. VISION STATEMENT Desired Future State. DIFFERENCE # 4 Prepared By Javaria Ahmed
    13. 13. Why do we need a Mission & Vision statements? Think about a Trip with friends Prepared By Javaria Ahmed Consider you plan a holiday with your friends. You just call and say let’s go to a picnic !. You haven’t decided where are you going, how will you go, what will you take along etc. So when you all meet at a common point, you all are in different forms. One friend comes wearing sweat shirt and hiking books since he wanted to go for a hiking. Another comes in warm coats and snow boots since he thinks they are going to a snow hill. One comes in casual wear since he is thinking you all are going to a restaurant to have a meal.
    14. 14. Prepared By Javaria Ahmed Why do we need a Mission & Vision statements? So Result is : A Failed Trip
    15. 15. Why do we need a Mission & Vision statements? Hence: A lack of planning in personal or professional life leads us nowhere. Prepared By Javaria Ahmed
    16. 16. Unified Culture Prepared By Javaria Ahmed Advantages of Mission & Vision statements
    17. 17. Improved decision making. Prepared By Javaria Ahmed Advantages of Mission & Vision statements
    18. 18. Inspire. Energize. Keep Focused. Make accustomed to business. Prepared By Javaria Ahmed Advantages Mission & Vision statements
    19. 19. According to a research Firms with formal mission statements have: • 2x average return on shareholder’s equity. • Positive relationship to company performance. • 30% high return on certain financial measures. Prepared By Javaria Ahmed Advantages of Mission & Vision statements
    20. 20. • Is brief • Easy to remember • Clear and To the Point Prepared By Javaria Ahmed A Good Mission Statement
    21. 21. Mission Statement At eBay, our mission is to provide a global online marketplace where practically anyone can trade practically anything, enabling economic opportunity around the world.” Prepared By Javaria Ahmed
    22. 22. Mission Statement To focus on our customer’s market challenges and needs by providing excellent ICT solutions and services in order to consistently create maximum value for our customers. Prepared By Javaria Ahmed
    23. 23. Mission Statement Organize the world's information and make it universally accessible and useful. Prepared By Javaria Ahmed
    24. 24. • Is brief • Easy to remember • Clear and To the Point Prepared By Javaria Ahmed A Good Mission Statement
    25. 25. Prepared By Javaria Ahmed Vision Statement Market leader in the motorcycle industry, emerging as a global competitive centre of production and exports.
    26. 26. Vision Statement At Philips, we strive to make the world healthier and more sustainable through innovation. Our goal is to improve the lives of 3 billion people a year by 2025. We will be the best place to work for people who share our passion. Together we will deliver superior value for our customers and shareholders. Prepared By Javaria Ahmed
    27. 27. Prepared By Javaria Ahmed Vision Statement Our vision is to be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.
    28. 28. TIME TO MAKE YOURS ! Prepared By Javaria Ahmed
    29. 29. Prepared By Javaria Ahmed Your Company Mission Statement PART I What is the problem that our organization exists to solve ? What need does this organization exist to resolve ? PART II What is the purpose of our organization ? Why does it exist? What is the ultimate outcome or result we are hoping to achieve? PART III What business are we in? What do we do to fulfill our purpose? What is the broadest way in which we could state our work?
    30. 30. • PART IV For whom do we do this work? Who is our target population, our audience, our market? PART IV Where do we do our work? What are our geographic boundaries? Prepared By Javaria Ahmed
    31. 31. Let’s start by defining: Where do we want to be in 5 or 10 years time? What are our aspirations? Prepared By Javaria Ahmed Your Company Vision Statement
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