This document summarizes E-Share!, a patent pending viral marketing technology that uses social sharing to increase campaign response rates. It works by motivating customers to share offers via social media and then tracks the sharing lineage to identify brand evangelists. Case studies show campaigns using E-Share! achieved response rates up to 200% higher than normal with some getting 40% of responses from the social sharing component. It provides real-time analytics on customer sharing behavior to give marketers valuable insights.
1. It’s all about increased conversion through social sharing. E-Share! Viral Peer Sharing™ Marketing Technology
2. What is E-Share! E-Share! is a patent pending, direct-response technology that is proven to increase campaigns’ response rates through social network sharing, while identifying brand evangelists through trackable conversion. E-Share!’s push-pull technology monetizes social media and proven human social tendencies unlike any other platform, and provides detailed “real time" analytics on each respondent and their sharing lineage, to give the marketer unprecedented insight and detail of his most valuable assets... his customers. Micro site (landing page) motivates customers to share offer via email, SMS text, or 233 social networks like Facebook Response and Redemptions compound incrementally and exponentially through patent pending Viral Peer Sharing™ Add E-Share! technology to direct mail, email, TV and radio, print or any other medium Greater response, increased revenue, deep-data aggregation, better ROI…all tracked in real-time
11. Data is captured across the entire customer path, and offers are customized, allowing the consumer to activate online or via phone, then providing the opportunity to share via 233 social networks
12. Marketers can track every aspect of the campaign in real time, and aggregate deep consumer data for ongoing marketing to identifiable brand influencers E-Share!
13. E-Share! – What the industry is saying “The platform is a way to build a relationship with consumers and exchange value.” -Response Magazine “Put content into the hands of your advocates and let them do the marketing. It’s a very different way of thinking about direct marketing.” -Incentive “[E-Share!] Technology allows a highly respected brand like BMW to align itself with what is essentially an interactive coupon.” -Sales & Marketing Management Magazine
14. E-Share! Case Studies It opened my eyes to seeing in real time how customers react and how current trends develop. Good offers just get better with this program. -Dale Fowler, Thomas Cook
15. Goal: Gather a customer database & increase store traffic for 2 local stores Strategy: A direct mail piece: 4x6 postcards, plastic with detachable redemption cards for each offer were mailed to 5000 recipients. Within 10 days there was a 200% response * As of 5.05.10, this campaign is still live
16. A self-mailer created for a catalog pet supply company has generated a 5.04% response rate with 21% coming from the social sharingcomponent provided by E-Share!. 9
17. 10 Café Express is a Texas owned local restaurant chain with 17 locations from Houston to Dallas and wanted to grow awareness in the Dallas area. The campaign reached a total response rate of 23.64%, with almost 40% generated through our share component.
18. Saturn of Greenville Saturn of Greenville was looking for a direct mail campaign to drive in-store traffic and push sales. Strategy: A direct mail piece was sent to 15,000 recipients with a $1000 discount on the purchase of their vehicle. Monthly average for this dealer is 29 vehicles sold a month. In 4 days they sold 24! “We had the best four days in our company’s history!” -Joe Spadaro, Owner, Saturn of Greenville
19. 12 BMW wanted to target other high-line owners such as Mercedes, Lexus, Volvo, Cadillac, and Audi and show them the benefits of BMW. E-Share! printed and fulfilled a targeted mail campaign where a $25 dollar Amex gas card was offered for taking a test drive. Specific results cannot be disclosed, but based on the results BMW USA has decided to roll this program out nationally in 2010.
20. The E-Share! Summary Patent Pending Technology Secure & Scalable User Experience Engagement Viral Sharing Online Redemption In store Redemption Analytic Platform Increased Conversion
21. Why E-Share!? It’s not a matter of IF social media is going to change traditional marketing- it already has. Now it’s a matter of HOW you choose to capitalize on it. Of the hundreds of products that help you manage social media, E-Share! is the only product on the planet that actually monetizes it. Call today to learn how easy it is to integrate E-Share! into your next campaign and generate huge increases in response, data conversion, redemption and brand influencers in just 24 hours. Jason Dudney800-593-1559 ext. 500jason@epush.uswww.epush.us
Editor's Notes
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