1. Once upon a time When the wind blows…

2. The Oncoming Storm 20% decline in 2007 CD sales Industry to half in size 1 billion illegal songs traded per month Big artists leaving labels

3. The Industry Reaction Too big to comprehend

4. "What's the worst that could happen??!"

5. "The high risk part of the music business is the marketing of a record" Jeremy Lascelles CEO Chrysalis

9. Consumers listen to music on an average of 5 to 6 devices

10. Mantra: “Direct to consumer” How to make it pay??

17. Magazines ‘releasing’ singles…

18. Newspapers ‘releasing’ albums…

19. And next up…

20. And now the bands are getting creative…

25. How Business Is Transforming… 2. Driving Content: 3. Shaping Brands: 1. Shifting Comms: 70% Going Online 69% Reading Newspapers 56% Listening to Radio 68% Watching TV % Who Use Other media When utilizing: Simultaneous media usage Source: BIGresearch, 2007 ‘ The largest producer of cameras is now…Nokia’

26. It couldn’t happen here? KANGAROO