Co-creation Face and Unilever

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Presentation at an Esomar Innovate conference in Copenhagen

Published in: Self Improvement, Business
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Co-creation Face and Unilever

  1. 1. the co-creation revolution Jarsolav Cir Global Director, Consumer Market Insight, Rexona Andrew Needham Founding Partner
  2. 2. contents the innovation debate the rise of “empowered consumers” Contents embracing “empowered consumers” co-creating with “empowered consumers” pioneering new research techniques spreading positive word of mouth a co-creation revolution or another fad
  3. 3. Death of corporate innovation CORPORATE innovation
  4. 4. keep consumers out of it Ford Model T pic “If I had asked people what “If I had asked people what they wanted they wanted would have said a faster horse” they they would have said a faster horse”
  5. 5. Consumers are the problem Sheep/People slide are consumers the problem?

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