Richard Connell SonyBMG London in Prague 2008

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Richard Connell SonyBMG London in Prague 2008

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Richard Connell SonyBMG London in Prague 2008

  1. 1. Richard Connell <ul><li>SonyBMG Music UK </li></ul>
  2. 5. Creative Group <ul><li>(The Informers) </li></ul><ul><li>Insight + CRM + Media Buying Teams </li></ul><ul><li>(The Executors) </li></ul><ul><li>Art + Video + Digital Creative Teams </li></ul>
  3. 6. Segmentation <ul><li>Four Macro Consumer Groups </li></ul>The Fanatics (7 Segments) The Enthusiasts (7 Segments) The Casuals (8 Segments) The Indifferents (4 Segments)

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