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Get Innovative!
Some insights fromAustralian
organizations trying to leverage IT fororganizations trying to leverage IT for
innovation
Professor Dr Jan Recker
Woolworths Chair of Retail Innovation
Information Systems School Queensland University of TechnologyInformation Systems School, Queensland University of Technology
The Innovation 
P f i lProfessional
–Thinks in constraints, not problems
–Shows Foresight, not hindsightg , g
–Evidence‐based, not confidence‐based
–Conscious, not unconscious competence, p
Problem driven InnovationProblem‐driven Innovation
• We innovate, because we have to…
• High level of maturity in terms of 
f iawareness for internal problems
• Rich set of problem analysis 
t h i d t t itechniques and response strategies
• Can free up time and secure 
efficiency gainsefficiency gains
• Predictable, incremental outcomes
Constraint based innovationConstraint‐based innovation
Ralph Norris, ex‐CEO 
Commonwealth Bank of 
Australia*
11 August 2011
*102 years old, 22 billion 
dollars revenue, 7 billion 
“The future competition stems from the likes of 
Facebook.”
dollars profit in 2012
Constraint based innovationConstraint‐based innovation
<3 years from Ralph<3 years from Ralph 
Norris’ prediction to 
Facebook’s 
announcement.
Did you realise how 
Commbank turns more 
and more into a 
technology company?
And how Commbank is 
perceived to be anperceived to be an 
innovative bank?
Constraint based innovationConstraint‐based innovation
Ralph Norris, ex‐CEO 
Commonwealth Bank of 
Australia*
11 August 2011
*102 years old, 22 billion 
dollars revenue, 7 billion 
dollars profit in 2012
Constraint based innovationConstraint‐based innovation
Ralph Norris, ex‐CEO 
Commonwealth Bank of 
Australia*
11 August 2011
*102 years old, 22 billion 
dollars revenue, 7 billion 
dollars profit in 2012
Texting is not the distraction…g
Texting is not the distraction…Driving is.g g
Example – E‐Vehicles
What is the biggestgg
constraint
f l i hi l ?of electric vehicles?
http://files.shareholder.com/downloads/ABEA‐
4CW8X0/2895786596x0x720221/5647bed2‐1c27‐4b40‐abd3‐
dd11f8bc474e/Investor%20Presentation%20‐%20Jan%202014.pdf
ForesightForesight
InnovatorsInnovators 
“Skate to where the puck will be“Skate to where the puck will be,
not to where it is.”
Foresight Innovation pre‐
empts Future Constraintsempts Future Constraints
What will be a
strategic riskstrategic risk 
in five years?
How do we secure a revenue 
stream in the world of the NBN?stream in the world of the NBN?
How do we secure a revenue 
stream in the world of the NBN?stream in the world of the NBN?
Valve Steam: moreValve Steam: more 
than 75 million users 
and exponentially 
growing!g g
De facto standard 
platform for gamers 
to buy shareto buy, share, 
consume, collaborate 
in gaming
iTunes, Youtube and 
Facebook for serious 
computer games
How do we sell car insurance in 
a world of driverless cars?a world of driverless cars?
Thinking about this 
now makes sense 
because it will bebecause it will be 
reality in only a few 
years.
Evidence basedEvidence‐based
InnovatorsInnovators 
“The collected wisdom of baseball“The collected wisdom of baseball 
insiders is subjective and flawed.“
“If the decision is going to be made by 
f t  th   ’  f t  [ ]   facts, then everyone’s facts […] are 
equal.
If th  d i i  i   i  t  b   d    If the decision is going to be made on 
the basis of people’s opinions, then 
mine count for a lot more.“
James BarksdaleJames Barksdale
former CEO Netscape
Evidence based InnovationEvidence‐based Innovation
Evidence based InnovationEvidence‐based Innovation
UPS saved millions of minutes 
by avoiding left turns in the 
Northern Hemisphere.
Drivers get warnings if they 
are backing up too much –
most accidents happen when 
drivers reverse.
The result: 
20 million miles less 
traveled.
10 million gallons of gas 
saved.
Reduced CO2 emissions by 
100,000 metric tons (5,300 , ( ,
passenger cars off the road 
for an entire year).
ConsciousConscious
InnovatorsInnovators 
“Learn from the best not from the“Learn from the best, not from the 
worst”
Negative Deviants
P i i D iPositive Deviants
Four Stages of LearningFour Stages of Learning
Unconscious Unconscious
Incompetence Competence
Conscious ConsciousConscious
Incompetence
Conscious
Competence
Final Advice…
Innovation doesn’t need to cost a dimeInnovation doesn’t need to cost a dime.
https://www.youtube.com/watch?v=o‐Fpsw_yYPg
Prof. Jan Recker, PhD
Woolworths Chair of Retail Innovation
Information Systems SchoolInformation Systems School
Science and Engineering Faculty
Queensland University of Technology
email j.recker@qut.edu.auemail j.recker@qut.edu.au
web www.janrecker.com
twitter janrecker

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