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TheDelicateTensionofDigitalTechnology
Jan Recker
QUT Business School, Queensland University of Technology
Digital Natives
Digital Age 1.0, 2.0, 3.0, 4.0, …
Digital Transformation
Digital Disruption
Digital …
Orlikowski, W.J., and Scott, S.V. "Sociomateriality: Challenging
the Separation of Technology, Work and Organization," The
Academy of Management Annals (2:1) 2008, pp 433-474.
Routines 
and Action
Material 
Agency
Human 
Agency
Digitalization,
FAST and SLOW
Digital Technology Theories
“[…] spatial preferences in ESN
communication cannot be explained through transaction cost 
accounts, nor through accounts that operate on the awareness of 
knowledge and knowledge value alone, nor on arguments of the 
visibility and persistence affordances of ESN alone.”
Recker, J., and Lekse, D. "A Field Study of Spatial Preferences in
Enterprise Microblogging," Journal of Information Technology (31:2)
2016, 115-129.
When “digital ideas” become reality. 
Or rather: when they don’t.
Digital capabilities do not automatically 
infuse organizational routines.
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Ideation Business
Case
Development Testing Launch
Predicting Innovation Idea Progress
Beta
1. The Content of an innovation 
idea
Implicational explicitness 0.36**
Acceptability 0.25*
2. The Content Flow of an 
innovation idea
Duration of discussion 0.24*
3. The Users
Network power of originator 1.05***
Organizational position of 
originator ‐0.45**
Organizational position of 
contributor 0.47***
* p ≤ 0.05, ** p ≤ 0.01, *** p ≤ 0.001
Adjusted R2 = 0.80, F(6,16) = 15.32, p < 0.001.
Recker, J., A. Malsbender, and T. Kohlborn (2016) "Learning 
how to Effectively Use Enterprise Social Networks as 
Innovation Platforms", IT Professional (18:2), 2‐9
“I’d like to think . . . that 
the whole dustup could have 
the effect of prodding people 
to think more carefully about 
Christensen’s theory before 
spouting the relevant 
buzzwords.”
http://www.slate.com/blogs/future_tense/2014/06/23/clayton_christensen_jill_lepore_agree_disruptive_innovation_has_become_a.html
When
everything is
digital,
Nothing really
is.
What makes technology ‘digital’?
The decoupling of digital information from 
the material device that carries it
Yoo, Y., Henfridsson, O., and Lyytinen, K. "The New Organizing Logic of Digital Innovation," Information
Systems Research (21:4) 2010, pp 724-735.
What makes technology ‘digital’?
The decoupling of digital information from the 
material device that carries it
The separation of semiotic functional logic 
from the physical embodiment that executes it
Yoo, Y., Henfridsson, O., and Lyytinen, K. "The New Organizing Logic of Digital Innovation," Information
Systems Research (21:4) 2010, pp 724-735.
With these properties and other structural features,
interesting capabilities (can) emerge
Loose coupling: separation of contents and media
Self‐reference: can address themselves
Independence: can do things on their own
Malleability: can be updated ‐ have ability to evolve
Procrastinated binding: value is co‐created after being 
put to use
Footprinting: leave user‐generated trace data
Because of these traits
and capabilities…
…the ontology of
digital technology is
evolutionary
The evolutionary ontology requires 
dynamic and relational theorizing
artefact
properties
noun
design
variance
ecosystem
affordances
verb
generativity
temporality
Focus on the actor
Attitude
Expertise
Personality
Stress level
Other (f)actors . . .
Focus on the artifact
Features
Cost
Performance
Safety
Usefulness
Reliability . . .
Routines 
and Action
Material 
Agency
Human 
Agency
From asking
“what will the actor do?”
or
“what is this thing?”
to asking
“what is happening next?”
From Actor/Artefacts to 
(contextualized) action
Social network graphs
(actors only)
Process mining graphs
(actions only)
“Real” reality is a mess.
(here: actors doing actions with technologies)
(actions carried out by actors with technologies)
“For real‐life event logs, the process maps are 
already fairly large, so we generally try to avoid 
making them even larger...”
Example: Re‐discovering Handoffs
Pentland, B.T., Recker, J., and Wyner, G. "Rediscovering Handoffs," Academy of Management
Discoveries (3:3) 2017, doi:amd.2016.0018.
Example: Re‐discovering Handoffs
Pentland, B.T., Recker, J., and Wyner, G. "Rediscovering Handoffs," Academy of Management
Discoveries (3:3) 2017, doi:amd.2016.0018.
Example: Re‐discovering Handoffs
Pentland, B.T., Recker, J., and Wyner, G. "Rediscovering Handoffs," Academy of Management
Discoveries (3:3) 2017, doi:amd.2016.0018.
Example: Re‐discovering Handoffs
Pentland, B.T., Recker, J., and Wyner, G. "Rediscovering Handoffs," Academy of Management
Discoveries (3:3) 2017, doi:amd.2016.0018.
seeking new theories on
[sociomaterial, generative, digital,
evolutionary, processual, hybrid …
But definitely not just social or
technical]
reality
Yoo, Y., “Digital innovation, revised semiotics and generative economics”. Service Systems Forum 2015,
https://www.slideshare.net/yxy23yoo.
Digital objects (technology,
algorithms, media, etc.)
are becoming the center of
attention of…
… everyone.
Not just computer scientists.
https://www.wired.com/2017/04/hey‐computer‐scientists‐stop‐hating‐humanities/
http://www.wisegeek.com/what‐does‐a‐software‐programmer‐do.htm
“In hardware you need twenty
machines to do what one laptop
does in software.”
Seeking research modes that 
embrace duality, temporality and 
change
From (social/technical) things  imbricated sociomateriality
From actor  action
From variance  drift
From causality  possibility
From determinism  relationality
Prof. Jan Recker, PhD
Leader, Digital Innovation Research
Group
QUT Business School
Queensland University of Technology
email j.recker@qut.edu.au
web www.janrecker.com
twitter janrecker

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