Five 'Must Ask' Questions When Considering a Cloud Services Brokerage Business Model
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Five 'Must Ask' Questions When Considering a Cloud Services Brokerage Business Model

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The first step in considering a Cloud Services Brokerage (CSB) model for your business or IT needs is to understand and formulate the business model. This informative webinar addresses 5 key questions ...

The first step in considering a Cloud Services Brokerage (CSB) model for your business or IT needs is to understand and formulate the business model. This informative webinar addresses 5 key questions to consider when developing your CSB business case:

Business Case Justification: Whom will I be operating the CSB for (e.g. Internal users, External customers and channels, or both) and what business issues should I be focusing on?
Economic Model: What are the revenue gains and/or cost savings metrics and target results I should expect to achieve with a CSB?
Vendor Management: How do I manage varying contracts, SLAs and integrations with disparate Cloud Service Providers (CSPs) being delivered via my CSB?
Operating Model: What's the best approach for my organization in deploying and operating a CSB as well as supporting my users?
Risk Mitigation: What are the business and technical risks with the CSB model, and how can I best mitigate them?

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Five 'Must Ask' Questions When Considering a Cloud Services Brokerage Business Model Five 'Must Ask' Questions When Considering a Cloud Services Brokerage Business Model Presentation Transcript

  • 5 “Must Ask” Questions Steve Crawford Vice Presidentfor Cloud Services Brokerages Jamcracker, Inc. 4677 Old Ironsides Drive Santa Clara CA, USA 95054
  • Cloud Services Brokerages (CSB) • Service Providers Cloud Providers • IT Distributors Cloud Consumers • B2B Marketplaces SaaS • Enterprise & Gov’t IT Employees CSB Operators Cloud PaaS Service Customers Brokers Enablement IaaS Partners“By 2015, Cloud Services Brokerages will represent the single-largest categoryof growth in cloud computing.” Source: Daryl Plummer, Chief Analyst 2
  • CSB Solution Architecture 3 View slide
  • Types of CSB Operators Leverage Centralize Drive IT Internal CSBs Cloud Model Delivery CoherenceExamples:• Enterprise/Government IT organizations unifying services delivery and life-cycle management for their employees.• Associations or other communities of interest (e.g. Health Care) providing services to affiliated members. Competitive New Revenue External CSBs Grow user LTP Differentiation GrowthExamples:• Service Providers• Distributors• Technology OEMs• Vertical / other marketplaces 4 View slide
  • 5 Must Ask Questions when considering your own CSB…1. Business Case Justification2. Economic Model3. Risks and Mitigation4. Operating Model5. Vendor Management…N Submit your own questions for Q&A session! 5
  • Business Case Justification? • For whom will I be operating the CSB? – Internal users – External customers – Channels or partners – All of the above • What business issues should I be focusing on? 6
  • Internal CSB Drivers Clouds Casting a Shadow on Traditional IT Enterprise Public Clouds IT organizations …as Clouds arelose visibility and adopted in an control… ad-hoc fashion. Lines-of- Businesses SaaS IT Admin Departments PaaS & Teams Private Clouds Individual IaaS Firewall Employees 7
  • Leverage Centralize Drive IT Internal CSB Cloud Model Delivery CoherenceCapabilities BenefitsProvide services catalog(s) as centralized Remove incentives for user-driven “cloudresource for all users’ needs – including sprawl” by centralizing services discoveryprivate and public cloud services. and delivery.Unify security, auditing and policy Ensure consistent corporate governanceenforcement for internal and external and compliance across disparate services.resource providers.Consolidate enterprise-wide license Aggregate buying power (to reduce cost)management and internal usage and ensure optimum license allocationmonitoring. across users.Centralize service and user life-cycle Reduce IT cloud management, deliverymanagement across disparate services. and support overhead costs while ensuring KPIs. 8
  • External CSB DriversTransforming IT Services DistributionCloud Distribution Market Share (2020 Forecast) 5% 10% Communication Services 45% Providers IT Services Providers and 40% System Integrators Cloud Service Providers Source: IDC 9
  • Competitive New Revenue External CSB Grow user LTP Differentiation GrowthCapabilities Benefits• Provide services marketplace that • Drive new sources of top-line revenue. includes complementary 3rd party • Increase incentives for partners to add offerings. value to your core offerings.• Bundle 3rd party services with existing • Increase customer retention and core offerings. profitability. • Drive competitive displacements via differentiation. • Protect margins on core offerings.• Provide unified usage experience • Extend brand visibility and equity to across user/services life-cycle. business end-users.• Enable existing and new services • Increase channel loyalty and channels. profitability. 10
  • Economic Model? • What are the revenue gains and/or cost savings I should expect to achieve with a CSB? • What metrics and target goals should I have in place? • How do I quantify success? 11
  • Economic Model• Service Providers: – New sources of revenue – Customer ‘stickiness’ and profitability – Brand extension and core services differentiation• Enterprises: – Enable IT on-demand services model – Extend governance / compliance to the cloud – Reduce cloud risks / cost – Business optimization and flexibility• IT Providers & Distributors: – Recurring revenue model – Partner loyalty and growth• Cloud Providers: – Partner and services ecosystems – Services channel enablement 12
  • Risks and Mitigation? • What are the business and technical risks with the CSB model? • How can I best mitigate them? 13
  • Risks and Mitigation Considerations• Implementation• Operations and Support• Security and Data Integrity• Data and Operations Continuity• What are your risks with No CSB? 14
  • Operating Model? • What are the different options I have in deploying a CSB? • Whats the best approach for my organization in deploying and operating a CSB? • How do I get buy-in from my users? • How do I support my users? 15
  • Operations/Support Options• On-premise CSB – Build – Buy• Hosted CSB – Public provider – Private CSB• Outsource everything• Hybrid approach 16
  • Vendor Management? • How do I manage varying contracts, SLAs and integrations with disparate Cloud Service Providers (CSPs) being delivered via my CSB? • Can I deliver my own internal services via a CSB, and does that change the deployment and operations model? 17
  • Vendor Management• Contracts, SLAs, … – Negotiation – Monitoring – Recourse• Services on-boarding – External – Internal• Life-cycle management – Settlement – Help-desk – Service upgrades 18
  • What are YOUR Questions? 19
  • 5+ Must Ask Questions for CSB 1. Business Case Justification 2. Economic Model 3. Risks and Mitigation 4. Operating Model 5. Vendor Management … N 20
  • Why Jamcracker forJamcracker? Why your CSB?• Experience – dedicated to services aggregation and delivery since 1999 – Cloud Services Brokerage Enablement is our sole focus• Cloud services ecosystem enablement – Abstracting complex technology & business issues• Technology and application agnostic – No vendor lock-in• Proven platform, technology and business enablement – Complete “out of the box” solution including platform, cloud integrations and managed services “wrap-around”• Enable fast time-to-deployment/market for your CSB – With flexibility to meet emerging market needs 21
  • Why Jamcracker for your CSB? Final Perspectives“By 2015, Cloud Services Brokerages will represent thesingle-largest category of growth in cloud computing.”“Enterprises, service providers and cloud providers canall find something of value in Jamcrackers offerings.”“Customers can simplify a complex situation with asingle service-network approach from Jamcracker.” Daryl Plummer, Chief Analyst 22
  • More Questions? Contact Us: Steve Crawfordinformation@jamcracker.com Vice President Jamcracker, Inc. 4677 Old Ironsides Drive Santa Clara CA, USA 95054