by Jaime Christine Perez January 31, 2011 Freemium Business Models Freeconomics Internet Business Models Full Sail University

1. Free Why $0.00 Is the Future of Business
By Jaime Christine Perez
January 31, 2011

2. Introducing
FREE! WHY $0.00
IS THE FUTURE OF BUSINESS
http://www.wired.com/imageviewer/?imagePath=%2Fimages%2Farticle%2Fmagazine
%2F1603%2Fff_free1_f.jpg&imageCaption=&imageCredit=
Photo%20Illustration:%20Jeff%20Mermelstein

3. "freeconomics"

4. Webmail Windfall
http://www.wired.com/techbiz/it/magazine/16-03/ff_free_webmail
For years, webmail users had to pay for extra storage. Then, as storage prices continued to
fall, Google went after new customers by offering 1 gigabyte free to every user. Yahoo
responded last year with the ultimate offer: infinite free storage. Since each page of
webmail comes with ads, more users means more revenue.
Chart: Steven Leckart; Chart design: Nicholas Felton
http://www.wired.com/techbiz/it/magazine/16-03/ff_free_webmail

5. Marketing Gimmick
http://www.wired.com/imageviewer/?imagePath=%2Fimages%2Farticle%2Fmagazine%2F1603%2Fff_free1_f.jpg&imageCaption=&imageCredit=
Photo%20Illustration:%20Jeff%20Mermelstein

6. Cheap and Free
http://www.makethelist.net/wp-content/uploads/2009/09/601px-united_states_penny_obverse_2002.jpg
http://www.freedigitalphotos.net/images/Retail_and_Sales_g195-Sale_Discounts_p26982.html

7. Free is Better than a Sale!

8. What is Free?
http://www.freedigitalphotos.net/images/agree-terms.php?pid=28348&photogname=Ambro&photogid=1499

9. The Power of Free
http://www.freedigitalphotos.net/images/Sunset_And_Sunrise_g108-Silhouette_Of_A_Man__p27894.html

10. The End
FREE! $0.00
IS THE FUTURE OF BUSINESS
http://www.wired.com/imageviewer/?imagePath=%2Fimages%2Farticle%2Fmagazine
%2F1603%2Fff_free1_f.jpg&imageCaption=&imageCredit=Photo%20Illustration:%20Jeff%20Mermelstein