Tea Overview As Platform Oct2010

Tea, Mobilize Enabling Platform

October, 2010

Tea, Prepared Mobilize Enabling Platform
Mindware’s Mobility Platform is targeting Unified Communication beyond time, space, devices
and networks. Seamless communications, Clouds connectivity and Unified accessibility are our key
agenda for mobile era. Messaging Protocol
Email Instant
SNS POP3 Messenger
Facebook IMAP Yahoo IM
Twitter MS Exchange MSN
Friendster Lotus Notes Google Talks

Seamless Blog/RSS Facebook Messenger
Skype
Clouds
Connectivity
Google Blog NateON
Communications RSS/ATOM
Wordpress

Cellular/Wireless
GSM
Smartphone CDMA
3GPP/HSPA
Symbian WIMAX/LTE
Android WiFi
iOS
Window Mobile
BlackBerry
bada Integration
Maemo Frame
SIP (for IMS)
TCP/IP
Feature Phone SOAP/REST
JMS/JDBC
Device’s OS MIDP/CLDC
Brew Network Interface
WIPI
Desktop Push Notification
WindowXP/Vista/7 Apple Push Noti. Svc.
MacOSX C2DM for Android
WebOS BlackBerry Push Service
Linux

Unified * C2DM(Cloud to Device Managing)

P2
Accessibility

Architecture of Tea as a Platform
Platform Tea was developed for every kind of mobile device, network and messaging
protocol. Moreover just one time application development is covering entire OS.

P3

Business Domain & Case Study Summary
Progressing construction project & driven vertical solution with our partners.
Party, religious church &
7 organization management tool
1 Unified Messaging Interactive communication/information
transmission tool with elements of party and
Unified Messaging including unified religious body
messaging platforms of mobile carrier for
integrity messaging service Push Notification/question/vote/fund-raising of
various schedules/events/education-
Unified messaging service such as announcement information
SNS/IM/SMS/MMS/PIMS under 2G/3G/4G Unified Messaging Organization
Improvement of union/mutual understanding
and WiFi network environments Service Manage Tool in organization
Unification/simplification/high integration of
messaging service channels
6 Company Business Application
2 E-Tax Invoice Tea Core/ Utilization of automation tool for
Additional company service based on SDK/IDE Mobile interoperating with groupware, BI, ECM,
wired/wireless convergence Mobile Business EIS and ERP
Issue/approval/transmission (NTS) and Tax Invoice Application Support security policy for devices/data
notification of mobile-based E-tax E-mail/approval/resource
invoice reservation/common folder/address
Transaction transparency/keeping tax book/schedule/micro-community…
sources and tax revenues & Professional Vertical
Improvement of task and collaboration
supporting of task automation Partners Solutions productivity/quality
Finance Transaction Finance 5 School messaging/content
3 & Mobile Bill Transaction Education
& Mobile Bill Interactive communication tool linking
Real-time report/guidance service for all school to student/teacher/parents of
finance/dealings on credit students
Mobile Ticket Unification of introduction and management
Bill service and report of utility such as
electric/gas/communication & Infra service & Reservation based on provisional office of education
Improvement of service satisfaction &
reasonable consumption/analysis and
4 Auxiliary and new interactive tool for paper
teaching tools by way of Tablet/Pad
recommendation of consumption-use New channel related to web/telephone/field sales Improvement of education
pattern Various fields such as theater/museum/stadium/concert/lodging effect/achievement through utilization of
Provide every kind of consumers handset Enhancement of union/improvement of service satisfaction through push education content and communication
P4 expansion
whatever they have immediately after advance purchase

Unified Messaging - Overview
Tea platform-based unified messaging allows all data communications in mobile devices to be performed in one
application. Accordingly, users experience optimal unified messaging.

Business Challenge Our approach & Solutions Reference / Partners
Experience Change Approach Reference
• Mobile messaging such as SMS/MMS is • Unification of protocol and open API of
• 4G Wimax Carrier in Korea
expanded to instant messenger and various SNSs such as SMS, MMS, Instant
• 3G HSPA Carrier in Korea
mobile supporting SNS service Messenger, Facebook or Twitter, which
• Legacy key massaging service players are representative messaging tools
such as email, IM, Blog, SNS industry are • Construction of smart phone OS such as Partners
maintained or expanded. It must be Symbian, BlackBerry, iOS, Android or
interface & connect for convenience Window Mobile and UM Service for
feature phones such as MIDP/Brew • UI/GUI service partners
• Support access to all wireless networks
Too fast change such as WiFi as well as GPRS, HSPA, LTE,
WIMAX
• Smart phone OS such as Symbian,
Business Model
Window Mobile are replaced with
BlackBerry, iPhone and Android Solution
• Platform Delivery
• It is necessary to install and manage at
least 3-5 kind of applications for data • Integration with legacy messaging
• Unified Messaging Solution for 4G carrier service
communication in various smart phones
• Much time and confusion are required • Unified SNS service for 3G carrier • Service Providing with Revenue Share
when users are familiar to and utilize
new applications

P5 Target Industry : Mobile Tele Carrier, Portal Service Operator, Messaging Service Provider, Device Manufacturer

Unified Messaging – Key feature
Solution & Implementation example Function & Spec.

Email
• POP3 / IMAP
• MS Exchange/Lotus Notes
Instant Messenger
• Direct chat between Subscriber
• MSN, Google Talks, Yahoo, IM, AIM,
Jabber, NateOn, Facebook
Support various smart phone OS and feature phone such as MIDP/CLDC and Brew
Social Network Service
• Facebook, Twitter
• Me2Day(Korea)
Blog/RSS
• Google Blog/Friendster blog
• RSS 1.0/RSS 2.0/ATOM
Instant Micro Community
• Email account share service
• Organization internal service
Email/IM/SNS/Blog/RSS/Instant Micro Community

P6

Unified Messaging – Platform architecture
Solution & Implementation example

Mindware’s Tea Server Farm External Service
Subscriber Tea Core service

Interactive Messaging
Script Control User/Device Advertisement

Each service Open API & Industry Standard
Remote Service Server
Tea Terminal Service

Engine
Security Transcoder
DBMS
Server

Email/Messaging
Data protocol
Mobile Handler Notification Monitoring

Transceiver (Content & Messaging File
Gathering/Syndication Server) System

Various IM
Channel
REST/HTTP TCP/IP/SOAP SIP/NM7

Web Public TCP/IP or Dedicate VPN/Leased line

Carrier or Operator Legacy
Blog/RSS & Content
Legacy Messaging Channel Other VAS Syndication

Contents
SMS/MMS Instant Messenger
Desktop Application

Facebook, Twitter
and SNS

P7

Electric Tax Invoice (include m-tax)
Productivity has been significantly improved by on-line issue/collation/approval/storage of tax bill in transactions
among companies, and additional services are being provided under mobile environments

Transparency & Efficiency Approach Reference
• It is necessary to protect tax revenues by • Electric notification of issue, reception, • Biggest electric invoice service mobilize
increasing transparency of transactions collation, approval through Web and enabling project in Korea (2010)
among companies reception processes of tax-related public
• Unnecessary expenses occurs in post/delivery organizations
by a person/storage • Realization of reception/notification in Partners
• Audit of third pat or quick and accurate mobile devices in consideration of small
detection and management of tax-related independent contractors and use • System Design and Architecture company
government organization are impossible environments where access to Web is for e-bill
not available • SAP/Oracle ERP/Post-ERP consulting
Economic • Realization of automatic generation, company
reception from ERP
• Loss and breakage of bill are possible
• Service Coverage all kind of phones
• Separate labor is required for management, Business Model
reception, transmission, total of bills (In
South Korea, about 3.5USD per one bill) Solution
• Monthly fixed charge
• When comparing a company not using • Electric Bill/Tax transaction solution
electronic/mobile tax bill with a company • Charge for over issues
• Mobile Tax Invoice solution
using the same, cost is reduced by about • Electric Bill/Tax Issue/Declaration for • Platform Delivery
95% and task speed is high by 90% or more Nationwide or Local Government • Charge per each issue
(In South Korea, 2002)

P8 Target Industry : Common Carriers


E-tax bill Draw up/Publishing
E-tax Management
NTS(National Tax Service)
Provide environments the same as those of existing Web service based on Tea platform. Transmission
Account Management
Delivery and confirmation direct
notify
Authentication Management
Advertisement

Task configuration is possible according to field conditions.

P9


E-tax bill Draw up/Publishing E-tax bill Draw up/Publishing
E-tax Management E-tax Management
NTS Transmission NTS Transmission
Account Management Account Management
Notification Notification
Authentication Management Authentication Management
Person/SMB
E-Tax Bill carrier

E-Tax

Person/SMB

Company

The National Tax Service Company
Person/SMB

A final return Company

P10

M-Bill / Transaction Notification
Provide remittance/money order in banks, prevention of financial accidents through real-time notification of all
financial transactions such as various transactions using credit cards, and favorable effects for credit economic
activities. Provide financial activity-related comprehensive notifications such as monthly use particulars/bills
More information & credibility Approach Reference
• Notification service for all financial • Not fixed delivery schedule yet
• Various financial accidents occurs as various
transactions by costs lower than that of
credit transactions including transfer among • Negotiate with Vietnam’s utility corps
existing SMS/MMS
banks are increased this is an obstacle of
• Combination with automation function of
expansion of credit economy collation of detailed information during
• SMS notification of all financial transactions notification and loss-transaction stop request Partners
is dependent of policy of a financial agency • Support notification and alarm of payment
• Much time, costs are required for settlement • EMS solution provider
time limit
and bill of financial and credit transaction (In • System design for guidance, collation, • Integrity Message Delivery Center
South Korea, 0.3 USD per one time) subscription induction for various financial- Provider
• Monthly notification can be checked when related products/services • BI solution provider
SMS and MMS are mainly used • Recommend reasonable consumption,
management, analysis
Properly Information Business Model
• Notification of transaction is considered as Solution
duty of a businessman
• Necessity for unified notification • Express Mail Service with Mobile • Platform Delivery
management and request, and payment notification • Integration with legacy finance
management are increased • Integrity Messaging Delivery Solution management system
• Various additional services are possible (Printed/Email/Mobile)
• Service Providing with Revenue
through analysis of use pattern of • Business Intelligence for analytics Share
accumulated data

P11 Target Industry : Mobile Tele Carrier, Financial or Credit Card Company, Open Market, Shopping Mall,

Notify message for Finance Transaction
Carrier’s
SMSC Simple awareness &
Finance Notification transaction confirmation

Transaction Report with
detail contents, relate
Credit Card Tea Server type of transaction,
Bank marketing message and
Farm
Finance Institute personalize
2. Transaction approval advertisement
Where to buy
3. Transaction receive
Off-line
1-a. Transaction approval

4-a. Transaction sending
Service Transaction

VAN / PG Shopping
1-b-2. Transaction approval
Payment Tea User
4-b-1. Transaction sending
1-b-1. Transaction approval
Finance
Service Non Tea User
Finance (Bank, 4-b-2 Transaction approval
(local/cyber) Insurance, VAN / PG Open Market / On-line shop Customer
…………. Tea User
Branches
Service)
Customer

P12

Bill & Invoice delivery

Issue the Bill/Invoice Deployment Delivery to Customer

Finance Institute Require high budget/Lower
reach & open
Offline paper Printing / envelope ratio/inflexible Composition Off-line
Customer

Utility Company
EMS
Medium level reach factor
between printed with
mobile bill E-mail
E-mail
Subscriber

Telco & Media

Report with detail contents,
Very high reach to
consumer, context Tea
Tea Server Farm marketing message and Subscriber
Mobile Message personalize advertisement

Other Organization

P13

Ticketing
We provide environments interoperating with an existing reservation and ticketing system through Tea platform
and simultaneously an additional service capable of utilizing customized product and marketing strategy.

Still inconvenience Approach Reference
• Using mobile reservation and ticketing/ • Auction Ticket, Lodge Reservation, PMC,
• An existing reservation/ticketing service is
E-ticket exist, but cases reflecting mobile Korea National Museum, National Folk
provided through Mobile while focusing on
characteristics have not been popularized
advantages. Culture Museum
• Negligent to manage and support
• Enhancement of indirect marketing and
purchasers and customers having an
combination force through support for
intention to purchase after reservation and Partners
community activity among purchasers of
ticketing
Push Notification • Biggest online ticket & reservation service
• There are no support tools for continuously
• DB construction of particulars, evaluation corps in Korea
guiding related information and products
and Feedback and continuous utilization
after purchasing performance and viewing
thereof
services, immediately after using them
• Support of generation and management of
viewing, use, use postscript and continuous
Loosing the opportunities information, community channel
Business Model
• It is more convenient than other sales/use
channels except for issues related to security
in settlement Solution • Platform Delivery
• When combining with GPS function, • Online ticket & reservation solution
messaging, community function of smart • Integration with legacy Tax service
• Mobile ticketing & coupon management
phones, new conceptual marketing/customer solution • Service Providing with Revenue Share
service can be attempted • Issue the ticket, coupon by barcode
recognition & terminal

P14 Target Industry : Portal Service Operator, Ticketing Operator

Ticketing

Integration with Legacy online
Ticketing System
Personalize Page
- Ticket/Reservation confirm &
ticket printing
- Coupon & Exchange ticket
managing
Tea Platform provides environments easily interoperating with a reservation system.
- Transaction/Deal history
Performance/Event search
- Utilize GPS/Advertisement feature
Lodge/Event Entrance ticket
- Utilize GPS/Advertisement feature
Review and comment for each
event
Community bulletin board
generation for common buyers
Tea Platform provides a powerful notification function using Push and the like and
communication with customers.

P15

Ticketing

Schedule / information Schedule / information
Presale presale
Online Ticketing
Customer Using Mobile Review Customer Using Phone(ARS)
Membership Ticketing(sales/presales) carrier

Ticketing(sale/presale) Schedule / information
CRM / Member Presale
Event / coupon Online Ticketing
Dataware House Review
Membership
Ticketing Data Sync

Customer Using Web

Cinema, theater , Museum, accommodation, …

Ticketing

Customer Visiting Field

P16

Connected school & academy
Tea platform provides solutions capable of improving educational effects and achievement through utilization of
educational contents and extensive communication

Change the field environment Approach Reference
• Provide communication having no limitation • Progressing tablet & smartphone
• Change of tools for accessing to learning in terminals and communication service education platform for home-visit
contents from paper to PC/Tablet/Pad
providers and information studying corporation
• All interested parties including school, transmission/reception environments
academy, teacher, student, parents of • Planning with Local Education Bureau of
• Provide interactive communication tools
students are familiar to various messaging Medium size city in Korea
among educational subjects
channels • Provide tools capable of unifying and
• Costs are continuously required for
production, distribution, management of
managing management, use, analysis and Partners
schedule of educational contents
printed matters or verbal messages,
notification, various guidance matters • LCMS & CMS solution provider in Korea
• Unified access to Web and Podcast as well Solution • One of biggest education company
as lesson application through on- • Communication solution group in Korea
line/various announcements - Unified Messaging Solution, Unified
• Increase in the frequency of close
SNS service
communication and information transfer for
scholastic achievement of students and
• Management solution for educational Business Model
examination results between teachers and contents
parents of students • Operating Platform
• In the case of schools in urban, there have - Interoperation with existing
been increased demands for anxiety, administration in school affairs, ERP • Service Providing with Revenue
prevention, report of various crimes/violence Share

P17 Target Industry : Education institute, Education Department of Government, Private academy, Home visit studying corps


Unified Messaging for stake
holders
• Direct chat between student, teacher,
officer and parent
• Achievement, term and season
report to parent
• Institution’s event, notice or alert
notify to student or parent
Tea platform provides communication tools and learning management tools suitable for constituent
members. E-learning content delivery
platform on multi OS support
• Text, audio, video learning content
delivery with secure/unsecure
protocol
• Achievement, term and season
report to parent
Educational Institute
Management Solution(with B.P.)
Tea platform provides market place of educational contents and interactive delivery tools.

P18


Kindergarten/
Elementary School. Direct chatting/Push
Meddle & notice to parents,
High School. Interactive
Various Social communication
Education Center. channel
Teacher

Academy. Tea Server Farm Student
Educational
Contents Provider.
Contents Delivery
Process
Management

Parents

P19

Biz App & Collaboration Platform
Provide expansion tools of business application utilizing mobile device serving as new tool and channel for
improving access and utilization of information required for fast decision making and implementation, and
management productivity
Competitiveness Approach Reference
• The new issue for improving the • No change in various business systems • Education group mobilea groupware &
competiveness of company is to utilize such as groupware/ERP/EP/BI/EDMS or stock inventory with SAP ERP interface
business application using mobile devices minimum interoperation
• Low level attempt – viewing of groupware • Guarantee of continuity in sudden change
and messages for task through specific smart in business environments such as
phones and simple input short/long business trip in domestic and
Partners
• Cases reflecting characteristics and abroad • ERP/PI consulting corporation
advantages of mobile devices are limited to • Comprehensive application of various
some fields such as distribution security policies and support unifier
management of information leakage,
Rethinking for business continuity collation, transfer
• Guarantee of continuity in business,
• Necessary to realize technology neutrality utilization by supporting all mobile devices Business Model
and independence in order to prevent
business system from being affected by
completion results in continuous terminal Solution
environment/market
• Unified Messaging Solution
• Necessary to utilize advantages of Mobile • Integration with legacy Tax service
Web and Mobile App
• Unified business SNS service
• Necessary to minimize a change in an • Remote Service Provider Systems(I/F • Service Providing with Revenue
existing system for application to Mobile with legacy Groupware, EP, ECM, ERP, Share
NMS, BI, EIS etc)

P20 Target Industry : SMB, Manufacture, Retail, Logistics and general manufacturer

Biz App & Collaboration Platform

Integration with LDAP, Active
Directory for address synchronize
Groupware Integration
• Messaging/ Schedule/
Project/Evnet/Enterprise
• ToDo/Common Folder/Expense
Tea platform enables easy interoperation with groupware and mobile access to business
system. Support various interface protocol
for integration with enterprise
legacy business application
Integration with Legacy DW, BI, EIS,
ERP, Groupware Systems
E-mail, IM, Blog, SNS, Address
book Unified Message Service

Tea platform supports APP configuration according to various Biz models.

P21

Political party, Union and organization
Organization management system using Tea platform reflects activation method of organization activity through
solutions for supporting interactive communication among constituent members and various organization
activities
Difficulty of organization managing Approach Reference
• Traditional face-to-face organization • Planning with major politic party’s
communication is gradually reduced • Support all devices and messaging channels
organization communication tool
• Diversification of network opportunities with available by organization members
• Nationwide teacher’s Labor Union
the increase in Internet/SNS/Mobile causes • Utilize existing channels such as E-mail,
continuous weakening of internal cohesion communication tool
instant messenger and SNS used by
of traditional organization
members
• There have been attempted to electrify
meeting or vote for decision making, but • Epoch-making improvement of participation Partners
remarkable cases are insufficient rate of users through Direct Push • Online survey and interview service
• All on-line communications and • Support management of vertical/horizontal corporation
electrification also require spontaneous authority based on nation/region/small
website visitation of users group of existing organization
• Although Push messaging service such as
SMS/MMS is a powerful tool, much
maintenance cost is required Business Model
• SMS/MMS is convenient and supported by Solution
all mobile devices, but there is limitation in
continuity and reutilization of interactive • Unified Messaging Solution
communication • Micropayment /Survey/Community
• On-line contribution and donation and the Chest/Poll/Conference Solution • Service Providing with Revenue
like are diversified, but various preparations • Electric Bible & document view solution Share
and systems are required


Political party, Union and organization

Party/Religion/Union

Survey, Interactive poll,
Interview, Community
chest thru micropayment Unified Messaging
between members thru
E-mail, IM, SNS,RSS,
Address book
Tea server Farm
Interactive
Communication

Organization’s schedule,
Micro Blog, external Event, Education with
service link (Linkedin, direct push
Twitter, Faceboox)

P23

Hospital & Medicare Solution
Tea is being developed as communication and information collation tool with consumers going to hospital
repetitively and regularly and patients in hospital. This also provides hospital with new information-oriented
opportunity
Less connectivity, less service Approach Reference
• Difficult to ensure communication channels • Reduction of time and cost of customers to
• Progressing integrity total solution for
with customers using repetitive medical be treated by displaying medical treatment
service and patients in hospital complex hospital in Korea
reservation/notification/ notification of the
• Time and cost are unnecessarily required for day/status of waiting customers • Progressing mobile EMR thru Tablet
reservation/waiting for medical treatment, • Provide high level and additional service to
medication and the like VIP and patients paying much medical Partners
• Difficulty exists in issue, management, expenses
discard of various paper media required for • Support unified messaging service,
medical records/receipts/reservation • EMR/PHR solution provider
multimedia, medical contents, various bills
• It is difficult to provide reliable medical and medical record collation, E-commerce • EDMS for paperless
information related to disease and • Provide customized service for disease- • Commerce/Contents supplier
medication (dependent on external portal related medical treatment, disease
sites and the like) management, prevention and health-related
contents
Competition Business Model
• Necessary to provide differentiated services
to cope with severe competitive Solution
environments caused by an increase in large • Unified Messaging Solution • Platform Delivery
medical corporations • Tablet base EMR solution
• Case of small and medium medical services, • Service Providing with SaaS
• Mobile electric bill and collection
profitability is reduced by severe competition
• Electric tax invoice
and customer management is very important


Hospital & Medicare Solution

Medical Schedule Management
Business Management
Medical examination Management
Information Inquiry
Notification Doctor
Hospital

Medical Schedule Management
Business Management
Information Inquiry
Notification
Nurse

Hospital & Medicare Solution Reservation/medical treatment/test result
management
medical treatment/administration
notification
Medical team management Notification
Health care relate Information Information Inquiry
Notify the reservation schedule
EMR Simple communication with
PHR inpatient
medical center
Lookup and reference of
diseases

Customer outpatient

P25

Mobile solutions for local government
Unified mobile service is prepared to improve the quality and participation of administration service for minor
residents/citizens through various mobile services for providing various pieces of life/education/culture/
administration information of local self-government or organization
Limitation of information access Approach Reference
• 400 thousand small & medium local
• Relative difficulty exists in access to the • Ensuring of usual information/conversation
government in Korea
newest IT devices/culture as well as distribution channels between Local self-
• Progressing one million local province
information-related property and infra government and residents
• Approach to kindergartens/schools/various government in Korea
• Existing information/messaging channel such
as Email and Web are insufficient for public educational facilities

overcoming the above limitation
• Planning and approach to lifestyle service Partners
regarding administration/lift/traffic/tax
• Provision of various pieces of information
• Online ticket/reservation solution co.
associated with geographical information for
Lack of total solution • Civil affair handling IT service provider
external visitation/tourist
• Consideration of connection between the • Web agency for local government
• Limited mobile service available only by
central government and other local self-
website or specific terminals is being
governments
provided Business Model
• Individual planning/attempt of specific
body/post has limitation in mutual synergy Solution
and comprehensive experience • Platform Delivery
• Mobile parental service for school
• It is necessary to provide services regarding • Integration with legacy messaging
• Mobile electric bill and collection
life/production/consumption/leisure, but service
• Electric tax invoice
experience is insufficient
• E-Tour & Mobile Ticketing service • Service Providing with SaaS

P26 Target Industry : Local Government, Government

Mobile solutions for local government
File a civil complaint Tour & Culture UMS as a public service
Direct chatting/Push Procurement, Bid thru Web-Mobile, Information delivery, • Direct push message to
notice to parents, information, tax, Progress info & Reservation of lodge or
Interactive penalty and other response, Satisfaction stay. Ticket and Coupon
citizen
communication channel relate issue & survey or response for marketing • Interactive message
service
Kindergarten/ Local & Country Civil complaints. Country & Direct Push for public
Elementary School. wide Corporations. Suppliers. Worldwide
Meddle & event/alert /notice for
SMB & Self Equality for visitors.
High School. employed. Handicapped. Marketplace & citizen
Various Social Taxpayer Tour Office. • Administrative message
Education Center delivery and real time
notification
• Survey panel management
for interview & live poll
Receiving Public Utility
Very high reach to civil, charge, Tax and Penalty
Interactive communication, charge
Direct communication • Utility billing & local tax
channel, Efficiency of Low reach chance to civil, One-way & silo invoice delivery
administrative communications, High cost & budget for
Legacy Government
• Receive taxes & various
management
Unified Government Information Center penalty charge
Web-Phone Channel Offline’s react of Notify, memo and alert
Education Messaging Offline Civil
Civil Complaint Each relate messaging relate on
Service
Platform Settlement Consultation Department of Education service
Center local Government
• Regular push notify for
Electric Tax Invoice E-Tour & parent
& e-Bill Mobile Ticketing • Report delivery the
academic achievement

P27

Tea Overview As Platform Oct2010

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