IMS presence for intuitive communications

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Presentation at Informa IMS Strategies 2007, Dusseldorf, October 4, 2007

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IMS presence for intuitive communications

  1. 1. IMS Presence for intuitive communications Claude Florin Multimedia Marketing Manager October 4th 2007 © 2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice
  2. 2. Before : connecting devices to networks Telecom-centered applications Application plane Service enablers HSS XDM Presence AS MRF Switching plane SIP IP backbone User equipment plane 2 October 12, 2007 HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
  3. 3. Now : connecting users to services Community user experiences Social networks Gadgets User interfaces Flash Ajax AS Java Script The web as a platform Web, P2P Web 2.0 services PHP, Ruby, … 3 October 12, 2007 HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
  4. 4. Now : connecting users to services Web 2.0 SNS and mobile convergence High IM Habbo EverQuest BaseCamp In Orbit Jaiku Flickr Blogger Radar MySpace Usage Current Potential LinkedIn article TV comments Dopplr Second Life Web TV chats Coke Football YouTube Mobile del.icio.us RSS feeds Low Intimacy Known Unknown Source : Fjord 4 October 12, 2007 HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
  5. 5. Now : connecting users to services Social networks “rich presence” examples Jaiku Linkedin www.jaiku.com www.linkedin.com Radar Dopplr radar.net www.dopplr.com 5 October 12, 2007 HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
  6. 6. Now : connecting users to services Bridging telecom services and web 2.0 Mobile 2.0 Ajax Flash consumers Java AS Script Service composition, Portal orchestration (SOA SDP) WS, Server scripts PHP Atomic web services Policy Registry Mobile 2.0 services Rich Group Presence Content SCXML components, calls Mgt + sharing CCXML telecom-XML IM VXML IMS service enablers HSS XDM AS 6 October 12, 2007 HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
  7. 7. Now : connecting users to services Bridging telecom services and web 2.0 Source : BT 7 October 12, 2007 HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
  8. 8. Now : connecting users to services Adding presence and identity to services Presence = identity change over time Network availability Location Instant Instant IP Calls Messaging Mood Activity Notify Applications Terminal capabilities Game 2-3G Billing Other Instant Instant Group calls Video sharing Devices Identity Services Source : Jabber, Inc. 8 October 12, 2007 HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
  9. 9. Example : IMS presence-enabled services Presence-enabled messaging and content sharing Service innovation Technical approach Share content with group of friends from Instant communication client for IMS • • presence-enabled phone address book (Symbian S60 beta) IMS service orchestration with SIP AS • PAB with presence and group management • Integration with mobile 2.0 using SOA • Source : HP OCBU, Olivier Bertin, John O’Connell, Mark Gullet, David Mansutti 9 October 12, 2007 HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
  10. 10. IMS presence-enabled services : A day of the life of friends Nick spots an interesting restaurant … and sends a picture … 10 October 12, 2007 HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
  11. 11. IMS presence-enabled services : A day of the life of friends Nick decides to get his friends on a call. Mark is free … 11 October 12, 2007 HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
  12. 12. IMS presence-enabled services : A day of the life of friends Nick: Nick: “I’m telling you, it’s perfect. Let me show you around.” 12 October 12, 2007 HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
  13. 13. IMS presence-enabled services A day of the life of friends Mark: “Let’see which of my friends is closest to the restaurant ..and notify them all.” Source : HP CME, Paul Burke, David Isaacson (Flash lite on Windows Mobile) 13 October 12, 2007 HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
  14. 14. IMS presence-enabled services A day of the life of friends Back at her desk, she catches up on her PC to see what she missed : Nick’s photo, Mark’s IM, their call and the video Source : HP Labs, Alex Vorbau, April Mitchell-Slayden (Conversa service) 14 October 12, 2007 HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
  15. 15. Presence: from identity to services User benefits C-Generation expects to • Half-life of information is shrinking share the moment using digital media, regardless High Event of location, device or network • Presence aware Value Information to action gap communications reduce the information-to-action gap Action • Presence / ID changes Taken occurs at different rate; full Low presence result from the Time aggregation of changes Source : Jabber, Inc. 15 October 12, 2007 HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
  16. 16. Presence is more : Connecting people, services and devices People Information services • • − Integrated location, − Multi-user gaming availability, activity, mood − Travel alerts − Where are my friends? − 1:1 marketing What are they doing? Can I join? Communication services • Devices (≠ Person) • − Call Routing − Handset, capabilities, HLR − Emergency response − Set-top box, ADSL modem, routing − Unified messaging − Video conferencing − Software release, − Content sharing − Home appliances, sensors, cameras , VoIP phone − Chat − Vending machine Source : Jabber, Inc. 16 October 12, 2007 HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
  17. 17. Details IMS instant communications services Messaging and content sharing UE selects a group • UE sends SIP invite to IMS AS • HSS Billing with selected users IMS AS establishes a SIP / • Ro/Rf MSRP session Sh Messages are forwarded by • AS to session participants IC Gm, Ut, application Media Server is invoked to MSRP, XCAP • server stream audio/video shared User content Equipment ISC SI PP XCAP P XM P AS sends billing information to SR • M charging function XDMS Presence CSCF MRF Server 17 October 12, 2007 HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
  18. 18. Details IMS instant communications services Instant audio/video conferencing UE selects a group • UE sends XCAP CPCP request • HSS Billing to launch conference IMS AS uses media server to • Ro/Rf prompt each user to join the Sh conference Once the session is • IC Gm, Ut, established, media server application MSRP, XCAP server mixes voice and video User channels Equipment ISC SI PP XCAP P AS sends billing information to XM • P SR M charging function XDMS Presence CSCF MRF Server 18 October 12, 2007 HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
  19. 19. Details IMS instant communications services Location-enabled instant messaging Groups names retrieved from • HSS Billing UDDI Registry XDM/GLMS and sent to UE User selects group • Ro/Rf I WSDL Sh SOAP D UD UE launches location service • and displays map Group List IC User selects members • XML HTTP application Request (SOA) Location server UE send IM notification to • User groups R3 Equipment CI .1- SI PP ISC AP v1 P XCAP XM (si W PS m IM pl e) XDMS Presence CSCF IM Server 19 October 12, 2007 HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
  20. 20. Details IMS presence and IM integration Example : Jabber XCP 5.2 architecture Programming Interfaces •Web Services •Java/C++ SDKs Source : Jabber, Inc. •Extension APIs 20 October 12, 2007 HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
  21. 21. About Jabber, Inc. • Provide market leadership to support platform capabilities enabling the capability to: − Add presence and messaging capabilities to services. − Allow deployment inside and outside IMS infrastructure (XMPP, SIP, IMPS ) − Promote scalable, reliable, highly available services (>1M concurrent user load) • Customers: >175, >10M licenses Source : Jabber, Inc. 21 October 12, 2007 HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
  22. 22. Start now : bridging telecom services and presence-enabled web 2.0 OpenCall enables service providers to develop a flexible, lower cost service delivery infrastructure based on standard networks and IT elements, and deliver personalized, content rich services to create new user experiences.. 22 October 12, 2007 HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com

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