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UX + BA: Working Together in Harmony - #LeanUX14
By combining the efforts of business analysis and user experience design, building efficient, easy to use software that achieves the goals of both the business and the users is easier. User Experience and Business Analysis are two disciplines that apply analysis and design thinking during the product and software development process. Both roles are unique and the people that fill them have different strengths, but often times the roles overlap. In this talk, we'll explain how we worked through UX/BA clashes, what we learned from those experiences and provide you with new strategies to take back to your workplace that will help you to improve the collaboration across your teams and ultimately create a better product.
![UX + BA: Working Together In Harmony [updated]](https://cdn.slidesharecdn.com/ss_thumbnails/webafternoonuxedition-150831135046-lva1-app6892-thumbnail.jpg?width=640&height=640&fit=bounds)
UX + BA: Working Together in Harmony - #LeanUX14
- 1. #LeanUX14 UX + BA WorkingTogether In Harm<3ny Photo: http://www.bhmpics.com/wallpapers/george_washington_bridge_2-1920x1200.jpg @playfulpixel @_themaj
- 2. #LeanUX14 @playfulpixel @_themaj "Theworld isn't interested in the storms you encountered, but whether or not you brought in the ship.” ! - Raul Armesto Thoughtful Quote, No. 1
- 3. #LeanUX14 @playfulpixel @_themaj “Nowwe had a chance to meet this young man, and boy that's just a straight shooter with upper management written all over him.” ! - Bob Slydell Requisite Quote From Pop-Culture, No. 1
- 4. Jacklyn Burgan “JB” Aaron Majcher “Maj” Picturesof Attractive Speakers, No. 1 and No. 2 #LeanUX14 @playfulpixel @_themaj
- 5. #LeanUX14 @playfulpixel @_themaj “Successfuldesign projects require effective collaboration and healthy conflict.” ! - Dan M. Brown Thoughtful Quote, No. 2
- 6. #LeanUX14 The thoughts andvoice of the business. ! Spreadsheets > Sketchpads Photo: http://www.bhmpics.com/wallpapers/george_washington_bridge_2-1920x1200.jpg @playfulpixel @_themaj
- 7. #LeanUX14 The eyes, ears,nose and sixth sense of the users. ! Mind mapping > Piles of documentation ! Photo: http://www.bhmpics.com/wallpapers/george_washington_bridge_2-1920x1200.jpg @playfulpixel @_themaj
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- 9. UX + BADisciplines UX: Field research Face to face interviewing Creation and administering of tests Documentation of personas and findings Product design Interaction design Information Architecture Usability Prototyping Interface layout Interface design Visual design Presentation and speaking Working tightly with programmers Brainstorm coordination Company culture evangelism Communication to stakeholders Taxonomy creation Terminology creation Assist with copy writing Feature writing Requirement writing BA: Gathers and writes business requirements Prioritizes business requirements Business plan Product road-map Functional requirements Technical specifications Data models Business cases, use case scenarios Reports Liaison between users, stakeholders and development team Identify opportunities for improvement Organizes and holds UAT Identify project milestones Monitor project progress Build vs. buy analysis Gap analysis Cost analysis Skills analysis Acts as the product manager Acts as the project manager Creates functional specification documents: screen mockups, flowcharts, etc. #LeanUX14 @playfulpixel @_themaj
- 10. Pop-Culture Quote, No.2 Photo: http://www.flickr.com/photos/kanakuk/4786917418/ Another good trust quote:“Trust is like a mirror, you can fix it if it's broken, but you can still see the crack in that mother fucker's reflection.” ! ― Lady Gaga! #LeanUX14 @playfulpixel @_themaj “Never trust anything that can think for itself if you can’t see where it keeps its brain.” ! - J.K. Rowling
- 11. Bubbles! Clearly define rolesand responsibilities Get a coffee Expose your vulnerabilities Check your ego Cookies Show you care #LeanUX14 @playfulpixel @_themaj Compromise Talk Co-attend meetings Overshare Avoid the urge to assume Chill with the jargon Memes Smile Educate Ask questions
- 12. How to Workwith Bastards If a bunch of kids from Staten Island could do it, so can you. ! R.I.P. ODB 11/15/68 - 11/13/04 Photo: http://en.wikipedia.org/wiki/Ol'_Dirty_Bastard #LeanUX14 @playfulpixel @_themaj
- 13. More Bubbles! Look inward Keepa record Keep it to yourself Get some emotional distanceVoodoo doll Get to know them (see previous slide) #LeanUX14 @playfulpixel @_themaj Figure out what motivates them Find something in common De-escalate (avoid an arms race) Keep it in context
- 14. #LeanUX14 @playfulpixel @_themaj “Build,measure, learn.” ! - Eric Ries The OG of Lean AND a Whiteboard - on ONE slide, ooh my!
- 15. “All right, stop, collaborateand listen.” ! - Vanilla Ice Photo: http://img2.ruliweb.daum.net/mypi/gup/136/3596_1.jpg #LeanUX14 @playfulpixel @_themaj Last One, We Swear: Pop-Culture Quote, No. 3
- 16. UX BA Personas, UX Research,Prototypes, IA Roles & Goals, Business Requirements, Process Flows, IA User Journey Process Flow Story Mapping A B C D Iteration Planning 1 2 3 4 MVP Planning Release Planning Inspired by Nan Chu from ThoughtWorks.Inspired by Nan Chu from ThoughtWorks. #LeanUX14 @playfulpixel @_themaj
- 17. UX Inspired by NanChu from ThoughtWorks. BA Branding Assets Style Guide Interaction Guide ! ! ! ! ! ! User Testing Value Statement Wireframe Interactions} Cross Functional Requirements System Integration Dependencies Business Constraints Industry Regulations ! ! ! ! ! ! ! User Acceptance Testing Narrative Acceptance Criteria Dependencies { As a... I want... So that... #001 Story Creation Development / QA Release #LeanUX14 @playfulpixel @_themaj
- 18. It is impossibleto be Lean until you’ve removed your interpersonal Waste (muda). ! ! ! #LeanUX14 @playfulpixel @_themaj
- 19. So, to recap: ! ! ! #LeanUX14@playfulpixel @_themaj
- 20. 2 Disciplines 1Product BAs are the voice of the business and UXers bring multiple perspectives together to form a cohesive view; to be successful both should be involved in all stages of the product’s lifecycle. #LeanUX14 @playfulpixel @_themaj
- 21. Understand Roles andResponsibilities Yes, the roles are very similar, and often overlap, but this provides learning opportunities on both sides, so that the team can be more effective and efficient. #LeanUX14 @playfulpixel @_themaj
- 22. You can't doshit without trust. Don't be afraid to try different ways to engage with your teammates. #LeanUX14 @playfulpixel @_themaj Establish Trust
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- 24. Sometimes people arebastards and you can't change that, but you can learn to work with them by spending time together and getting to know them. #LeanUX14 @playfulpixel @_themaj Learn to Work with Bastards
- 25. You never reallyknow what's going to come of intensely difficult work situations. Sometimes, a bastard might just become your best friend. #LeanUX14 @playfulpixel @_themaj Awww
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