By combining the efforts of business analysis and user experience design, building efficient, easy to use software that achieves the goals of both the business and the users is easier. User Experience and Business Analysis are two disciplines that apply analysis and design thinking during the product and software development process. Both roles are unique and the people that fill them have different strengths, but often times the roles overlap. In this talk, we'll explain how we worked through UX/BA clashes, what we learned from those experiences and provide you with new strategies to take back to your workplace that will help you to improve the collaboration across your teams and ultimately create a better product.

1. #LeanUX14
UX + BA
Working Together In Harm<3ny
Photo: http://www.bhmpics.com/wallpapers/george_washington_bridge_2-1920x1200.jpg
@playfulpixel @_themaj

2. #LeanUX14 @playfulpixel @_themaj
"The world isn't
interested in the
storms you
encountered, but
whether or not you
brought in the ship.”
!
- Raul Armesto
Thoughtful Quote, No. 1

3. #LeanUX14 @playfulpixel @_themaj
“Now we had a chance
to meet this young
man, and boy that's just
a straight shooter with
upper management
written all over him.”
!
- Bob Slydell
Requisite Quote From Pop-Culture, No. 1

4. Jacklyn Burgan
“JB”
Aaron Majcher
“Maj”
Pictures of Attractive Speakers, No. 1 and No. 2
#LeanUX14 @playfulpixel @_themaj

5. #LeanUX14 @playfulpixel @_themaj
“Successful design
projects require
effective collaboration
and healthy conflict.”
!
- Dan M. Brown
Thoughtful Quote, No. 2

6. #LeanUX14
The thoughts and voice of the
business.
!
Spreadsheets > Sketchpads
Photo: http://www.bhmpics.com/wallpapers/george_washington_bridge_2-1920x1200.jpg
@playfulpixel @_themaj

7. #LeanUX14
The eyes, ears, nose and sixth sense of
the users.
!
Mind mapping > Piles of documentation
!
Photo: http://www.bhmpics.com/wallpapers/george_washington_bridge_2-1920x1200.jpg
@playfulpixel @_themaj

8. #LeanUX14
…It’s complicated.
Photo: http://www.bhmpics.com/wallpapers/george_washington_bridge_2-1920x1200.jpg
@playfulpixel @_themaj

9. UX + BA Disciplines
UX:
Field research
Face to face interviewing
Creation and administering of tests
Documentation of personas and findings
Product design
Interaction design
Information Architecture
Usability
Prototyping
Interface layout
Interface design
Visual design
Presentation and speaking
Working tightly with programmers
Brainstorm coordination
Company culture evangelism
Communication to stakeholders
Taxonomy creation
Terminology creation
Assist with copy writing
Feature writing
Requirement writing
BA:
Gathers and writes business requirements
Prioritizes business requirements
Business plan
Product road-map
Functional requirements
Technical specifications
Data models
Business cases, use case scenarios
Reports
Liaison between users, stakeholders and development team
Identify opportunities for improvement
Organizes and holds UAT
Identify project milestones
Monitor project progress
Build vs. buy analysis
Gap analysis
Cost analysis
Skills analysis
Acts as the product manager
Acts as the project manager
Creates functional specification documents: screen mockups, flowcharts, etc.
#LeanUX14 @playfulpixel @_themaj

10. Pop-Culture Quote, No. 2
Photo: http://www.flickr.com/photos/kanakuk/4786917418/
Another good trust quote:“Trust is like a mirror, you can fix it if it's broken, but you can still see the crack in that mother fucker's reflection.” !
― Lady Gaga!
#LeanUX14 @playfulpixel @_themaj
“Never trust anything
that can think for itself
if you can’t see where it
keeps its brain.”
!
- J.K. Rowling

11. Bubbles!
Clearly define roles and
responsibilities
Get a
coffee
Expose your
vulnerabilities
Check your ego
Cookies
Show you
care
#LeanUX14 @playfulpixel @_themaj
Compromise
Talk
Co-attend
meetings
Overshare
Avoid the
urge to assume
Chill with the jargon
Memes
Smile
Educate
Ask
questions

12. How to Work with Bastards
If a bunch of kids from
Staten Island could do
it, so can you.
!
R.I.P. ODB
11/15/68 - 11/13/04
Photo: http://en.wikipedia.org/wiki/Ol'_Dirty_Bastard
#LeanUX14 @playfulpixel @_themaj

13. More Bubbles!
Look inward
Keep a
record
Keep it to yourself
Get some emotional distanceVoodoo
doll
Get to know them (see
previous slide)
#LeanUX14 @playfulpixel @_themaj
Figure out
what motivates
them
Find something
in common
De-escalate
(avoid an arms
race)
Keep it in
context

14. #LeanUX14 @playfulpixel @_themaj
“Build, measure, learn.”
!
- Eric Ries
The OG of Lean AND a Whiteboard - on ONE slide, ooh my!

15. “All right, stop,
collaborate and
listen.”
!
- Vanilla Ice
Photo: http://img2.ruliweb.daum.net/mypi/gup/136/3596_1.jpg
#LeanUX14 @playfulpixel @_themaj
Last One, We Swear: Pop-Culture Quote, No. 3

16. UX
BA
Personas, UX Research, Prototypes, IA
Roles & Goals, Business Requirements,
Process Flows, IA
User Journey Process Flow Story Mapping
A B C D
Iteration Planning
1 2 3 4
MVP Planning
Release Planning
Inspired by Nan Chu from ThoughtWorks.Inspired by Nan Chu from ThoughtWorks.
#LeanUX14 @playfulpixel @_themaj

17. UX
Inspired by Nan Chu from ThoughtWorks.
BA
Branding
Assets
Style Guide
Interaction Guide
!
!
!
!
!
!
User Testing
Value Statement
Wireframe
Interactions}
Cross Functional
Requirements
System Integration
Dependencies
Business Constraints
Industry Regulations
!
!
!
!
!
!
!
User Acceptance
Testing
Narrative
Acceptance Criteria
Dependencies {
As a...
I want...
So that...
#001
Story Creation
Development / QA
Release
#LeanUX14 @playfulpixel @_themaj

18. It is impossible to be Lean until you’ve
removed your interpersonal Waste (muda).
!
!
!
#LeanUX14 @playfulpixel @_themaj

19. So, to recap:
!
!
!
#LeanUX14 @playfulpixel @_themaj

20. 2 Disciplines 1 Product
BAs are the voice of the business and UXers
bring multiple perspectives together to form
a cohesive view; to be successful both should
be involved in all stages of the product’s
lifecycle.
#LeanUX14 @playfulpixel @_themaj

21. Understand Roles and Responsibilities
Yes, the roles are very similar, and often
overlap, but this provides learning
opportunities on both sides, so that the team
can be more effective and efficient.
#LeanUX14 @playfulpixel @_themaj

22. You can't do shit without trust. Don't be
afraid to try different ways to engage with
your teammates.
#LeanUX14 @playfulpixel @_themaj
Establish Trust

23. #LeanUX14 @playfulpixel @_themaj
Superheroes

24. Sometimes people are bastards and you can't
change that, but you can learn to work with
them by spending time together and getting
to know them.
#LeanUX14 @playfulpixel @_themaj
Learn to Work with Bastards

25. You never really know
what's going to come of
intensely difficult work
situations. Sometimes,
a bastard might just
become your best
friend.
#LeanUX14 @playfulpixel @_themaj
Awww

26. Thank you.
#LeanUX14 @playfulpixel @_themaj