We have listed the five main tactics inbound marketing professionals utilize within the digital realm below. Note that this is only scratching the surface of what can be done in order to generate traffic online, but without exploring any of the following channels of digital marketing, your website may not be able to get ahead of the competition.

1. Inbound Marketing 101:
Five Tactics to Optimize
Your Ecommerce Business
SEARCH ENGINE OPTIMIZATION (SEO):
Build your web presence organically on search
engines by optimizing your website for keywords that
best describe your products. Ensure that your website
is also mobile-friendly now that Google is using
mobile usability as a ranking factor.
SOCIAL MEDIA MARKETING:
Leverage the power of social media platforms such as
Facebook and Twitter to convert users into brand
loyals and advocates. Pinterest, Instagram, and
YouTube are also ideal for ecommerce brands with
sharable multimedia content.
PAY-PER-CLICK ADVERTISING (PPC):
Generate immediate traffic to your website with paid
search and display advertising on Bing and Google.
Store owners can also launch product-based
campaigns, such as Google Shopping, that replace
traditional ads with product listings.
CONTENT MARKETING:
Complement your marketing efforts by producing
relevant content in the form of blogs, infographics,
whitepapers, and more. Syndicate content through
social media platforms to increase awareness and
generate new backlinks from other sites.
EMAIL REMARKETING:
Encourage users to subscribe to your newsletter
and remarket to them strategically. Actively
emailing your database can help you increase
the overall customer lifetime value.