The media pack for       This tells me that the magazine‘Top of the Pops’        costs £2.99 to purchase, I could      Thi...
The information provided onthis tab on the website is forpeople that may want toplace adverts in themagazine. The other tw...
The media pack is very small and therefore doesn’t containmuch information at all, compared to the others I have looked at...
Top of the pops
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Top of the pops

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Top of the pops

  1. 1. The media pack for This tells me that the magazine‘Top of the Pops’ costs £2.99 to purchase, I could This also providesmagazine is much The first information base my magazine on this price as figures whichmore simple that the that is provided for the it will be in competition with mineothers I have looked readers may want to readers is data about as they are for the sameat. It is not a full find out or potential main points of the market, and I think they aremedia pack, it is just readers. magazine such as theirinformation that is offering a reasonable price as they readership anddisplayed on the have to take into consideration who percentages of whatmagazines website. is going to be buying it. gender it is most suitedIt is hard to find and to. The informationthen fairly shows that its targetdisappointing so I audience is mainlydon’t think it isbeing put to its best females although thereuse! There is not is a small amount ofmuch information males that purchasefor the readers to the magazine. It alsolook at compared to tells us that they areother between the ages ofmagazines, and you 11-15 so the magazinescannot download it contents has to beas one pack which is suitable for them toa disadvantage. see, it could also affectThe way it is the way the articles aredisplayed is alsoboring, I think they written as the jargonshould of used the could make it easier forsame colours as are them to read andused within the connect to.magazine, such aspink. This wouldmake it morepersonal andconnect it to themagazine. Althoughthe plain layout isclear.
  2. 2. The information provided onthis tab on the website is forpeople that may want toplace adverts in themagazine. The other twomedia packs I have analysedhave also included this, so itmust be a useful thing for thereaders to have. I think this isbecause it stops peoplecontacting the magazineitself and constantly askingfor the details so insteadthey are provided in a simpleformat that is easy to pull theright information out of.It shows the rates ofdifferent aspects of displaysand inserts that could bechosen. Which people maywant to know beforechoosing to place an advert.
  3. 3. The media pack is very small and therefore doesn’t containmuch information at all, compared to the others I have looked at.I think the magazine should have spent more time providing auseful tool for their readers as it may help them. The informationis kept to a minimum although on the website there is the optionto download files that have extra details such as the one above.They are for the use of media buyers or advertisers so that theycan find more out about how to do things and ad specifications. Ithink this is useful although they should put it all together in anonline media pack that can be downloaded easily as one. Theinformation within the files is much more detailed than what isavailable on the website. It gives links that can take you furtherto help you do things, which will help the magazine get moremoney through people advertising. This is useful for me as itshows ad specifications which I could use in my magazine.

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