2. The media pack for This tells me that the magazine
‘Top of the Pops’ costs £2.99 to purchase, I could This also provides
magazine is much The first information
base my magazine on this price as figures which
more simple that the that is provided for the
it will be in competition with mine
others I have looked readers may want to readers is data about
as they are for the same
at. It is not a full find out or potential main points of the
market, and I think they are
media pack, it is just
readers. magazine such as their
information that is offering a reasonable price as they
readership and
displayed on the have to take into consideration who
percentages of what
magazines website. is going to be buying it.
gender it is most suited
It is hard to find and to. The information
then fairly
shows that its target
disappointing so I
audience is mainly
don’t think it is
being put to its best females although there
use! There is not is a small amount of
much information males that purchase
for the readers to the magazine. It also
look at compared to tells us that they are
other between the ages of
magazines, and you 11-15 so the magazines
cannot download it contents has to be
as one pack which is suitable for them to
a disadvantage.
see, it could also affect
The way it is
the way the articles are
displayed is also
boring, I think they written as the jargon
should of used the could make it easier for
same colours as are them to read and
used within the connect to.
magazine, such as
pink. This would
make it more
personal and
connect it to the
magazine. Although
the plain layout is
clear.

3. The information provided on
this tab on the website is for
people that may want to
place adverts in the
magazine. The other two
media packs I have analysed
have also included this, so it
must be a useful thing for the
readers to have. I think this is
because it stops people
contacting the magazine
itself and constantly asking
for the details so instead
they are provided in a simple
format that is easy to pull the
right information out of.
It shows the rates of
different aspects of displays
and inserts that could be
chosen. Which people may
want to know before
choosing to place an advert.

4. The media pack is very small and therefore doesn’t contain
much information at all, compared to the others I have looked at.
I think the magazine should have spent more time providing a
useful tool for their readers as it may help them. The information
is kept to a minimum although on the website there is the option
to download files that have extra details such as the one above.
They are for the use of media buyers or advertisers so that they
can find more out about how to do things and ad specifications. I
think this is useful although they should put it all together in an
online media pack that can be downloaded easily as one. The
information within the files is much more detailed than what is
available on the website. It gives links that can take you further
to help you do things, which will help the magazine get more
money through people advertising. This is useful for me as it
shows ad specifications which I could use in my magazine.