Marketing in Today’s World Chapter 13 Brown & Crow
Objectives  <ul><li>SWBAT </li></ul><ul><ul><li>List the functions of marketing </li></ul></ul><ul><ul><li>Identify the im...
Basics of Marketing <ul><li>Market </li></ul><ul><ul><li>A group of customers who share common wants and needs </li></ul><...
Functions of Marketing <ul><li>Distribution </li></ul><ul><ul><li>Moving goods services from one place to the end user </l...
Functions (cont.) <ul><li>Pricing </li></ul><ul><ul><li>What price to charge for a product so a company can make a profit ...
Marketing Mix <ul><li>Also known as the 4 p’s </li></ul><ul><ul><li>Product </li></ul></ul><ul><ul><ul><li>Is there a dema...
Market Research Gather and study information to determine what kind of goods and services to produce.
Demographics Facts about the population in terms of age, gender, location, income and education.
Product Development <ul><li>Generating ideas </li></ul><ul><li>Screening ideas </li></ul><ul><li>Developing a Business Pro...
Product Development (cont) <ul><li>Test marketing the Product </li></ul><ul><li>Introducing the Product </li></ul><ul><li>...
Channels of Distribution <ul><li>Channel of distribution </li></ul><ul><ul><li>A particular way to direct products to cons...
Channel Members <ul><li>Distributors </li></ul><ul><ul><li>This intermediary represents a single manufacturer in a geograp...
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Marketing in today’s world 8part2

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  • Effective marketing puts the product in the hands of its target customers
  • Read the development piece in the book pages 202-203
  • Marketing in today’s world 8part2

    1. 1. Marketing in Today’s World Chapter 13 Brown & Crow
    2. 2. Objectives <ul><li>SWBAT </li></ul><ul><ul><li>List the functions of marketing </li></ul></ul><ul><ul><li>Identify the importance of market research </li></ul></ul><ul><ul><li>Explain how channels of distribution work. </li></ul></ul>
    3. 3. Basics of Marketing <ul><li>Market </li></ul><ul><ul><li>A group of customers who share common wants and needs </li></ul></ul><ul><li>Marketing </li></ul><ul><ul><li>The process of creating, promoting, and presenting a product to meet the wants and needs of customers </li></ul></ul><ul><li>Marketing concept </li></ul><ul><ul><li>Knowing customer’s needs and wants in order to make a profit </li></ul></ul><ul><li>Target marketing </li></ul><ul><ul><li>Find and analyze potential customers in the market </li></ul></ul>
    4. 4. Functions of Marketing <ul><li>Distribution </li></ul><ul><ul><li>Moving goods services from one place to the end user </li></ul></ul><ul><li>Financing </li></ul><ul><ul><li>Businesses decide if customers can pay with credit or other payment options </li></ul></ul><ul><li>Marketing Information Management </li></ul><ul><ul><li>Making informed decisions through market research and development </li></ul></ul>
    5. 5. Functions (cont.) <ul><li>Pricing </li></ul><ul><ul><li>What price to charge for a product so a company can make a profit </li></ul></ul><ul><li>Product/Service Management </li></ul><ul><ul><li>Obtaining information, developing and maintaining products </li></ul></ul><ul><li>Promotion </li></ul><ul><ul><li>Media communication to get a business’s product out into the hands of the public </li></ul></ul><ul><li>Selling </li></ul><ul><ul><li>Provides customers with goods and services </li></ul></ul>
    6. 6. Marketing Mix <ul><li>Also known as the 4 p’s </li></ul><ul><ul><li>Product </li></ul></ul><ul><ul><ul><li>Is there a demand for the product </li></ul></ul></ul><ul><ul><li>Place </li></ul></ul><ul><ul><ul><li>Where to sell the product to the right customer </li></ul></ul></ul><ul><ul><li>Price </li></ul></ul><ul><ul><ul><li>What price to charge </li></ul></ul></ul><ul><ul><ul><ul><li>Customer willing to pay </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Competitive </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Can company make a profit </li></ul></ul></ul></ul><ul><ul><li>Promotion </li></ul></ul><ul><ul><ul><li>Making the customer aware of the product </li></ul></ul></ul>
    7. 7. Market Research Gather and study information to determine what kind of goods and services to produce.
    8. 8. Demographics Facts about the population in terms of age, gender, location, income and education.
    9. 9. Product Development <ul><li>Generating ideas </li></ul><ul><li>Screening ideas </li></ul><ul><li>Developing a Business Proposal </li></ul><ul><li>Developing the product </li></ul>
    10. 10. Product Development (cont) <ul><li>Test marketing the Product </li></ul><ul><li>Introducing the Product </li></ul><ul><li>Evaluating customer acceptance </li></ul>
    11. 11. Channels of Distribution <ul><li>Channel of distribution </li></ul><ul><ul><li>A particular way to direct products to consumers </li></ul></ul><ul><li>Direct distribution </li></ul><ul><ul><li>Occurs when the goods or services are sold directly to the customer </li></ul></ul><ul><li>Indirect distribution </li></ul><ul><ul><li>Involves one or more intermediaries </li></ul></ul>
    12. 12. Channel Members <ul><li>Distributors </li></ul><ul><ul><li>This intermediary represents a single manufacturer in a geographic area. </li></ul></ul><ul><ul><ul><li>Cosmetics, cars, furniture and shoes </li></ul></ul></ul><ul><li>Wholesalers </li></ul><ul><ul><li>Receives large shipments of products from many producers, break them into smaller batches for resale. </li></ul></ul><ul><li>Retailers </li></ul><ul><ul><li>Sells goods directly to the customer. This is the final step the channel of distribution </li></ul></ul>
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