11. PILLARSOF Content Writing? Editorial Tone/Style Creativity Client Brief Professional Corporate Like Flowery Level of vocabulary used Target audience
13. UNDERSTANDING CREATIVITY Corporate/Professional Writing ( eg. Website Content Writing) - Creativity with JARGONS and not adjectives - Stating FACTS than fluff - Creativity with PRESENTATION than words - Example
14. UNDERSTANDING CREATIVITY Article Writing ( eg. CWD, Rolex) - Creative in the beginning – ENGAGING rather than mundane - Keeping it INTERACTIVE - UNIQUE/FRESH Vs TRITE - Usage of QUOTATIONS (and molding them) - Example
28. CREATING KILLER CONTENT A Strong Beginning Breaking of content Insightful Content PUT THE BAIT HERE Make the content - Persuasive - Informative - Though Provoking - Engaging
29. CREATING KILLER CONTENT A Strong Beginning Breaking of content Insightful Content Each subset of information comes in one paragraph