Howazit is an online reviews management system. The system enable satisfied customes to add immediate positve reviews at main reviews sites such as Tripadvisor, and handles unhappy customers by providing a communication with Hotels management

1. Howazit
Review Sites Optimization
Basic Beginners’ Guide

2. System’s principles
Sending short questionnaire (very short!) to all checked-out customers
Dividing the customers into 3 groups based on their response:
Promoters – Directed immediately to Tripadvisor review site to add a review
Neutrals – No action taken. Thanking them
Detractors (Unhappy customers) – Asked for reason/s and receive response from the Hotel
All responses are immediate and personal from the Hotel

3. System operation main points
Fully automated
After setup the system works automatically with no need for human intervention.
(Although it is highly recommended to deal with unhappy customers)
Operating the system
Can be done using your email box with no need to login.
Management reports
Weekly/monthly Sent to your email box and include statistical information
Back office
Enabling detailed information of every customer, taking actions and statistics

4. Login Page
https://admin.howazit.com/login

5. Control Panel

6. Control Panel
Hoover to open help window
on each component

7. Control Panel
Selecting display
dates

8. Control Panel
Performance Funnel

9. Control Panel
Trip Advisor info

10. Control Panel
Rating – Your
Tripadvisor overall score

11. Control Panel
Ranking, Popularity

12. Control Panel
Your ranking in your
relevant search terms

13. ‫הבקרה‬ ‫לוח‬ ‫מסך‬
# of reviews listed in the
selected period

14. Control Panel
Changes recorded in your
ranking in the selected period

15. Control Panel
Booking.com Data

16. Control Panel
Click to open menu

17. Control Panel
Click to open
Interaction screen

18. Customers’ Management Screen
Default menu to customer’s
satisfaction: Any

19. Customers’ Management Screen
Default menu for customer
status: Open cases

20. Customers’ Management Screen
Click the search button to
display filtered customers list

21. Customers’ Management Screen
Open cases: Neutrals and
unhappy customers

22. Customers’ Management Screen
Click the row to open
customer’s detailed info

23. Customer file
Customer
details

24. Customer file
Customers classification color code
Red: Unhappy customer
Orange: Neutral
Green: Satisfied customer – agreed to
recommend add review

25. Customer file
Communication (interaction)
details with the customer
including date, time and type

26. Customer file
Option of
interactions

27. Customer file
Click to view
interaction details

28. Customer file
‫בפרטי‬ ‫לצפייה‬ ‫לחץ‬
‫האורח‬ ‫עם‬ ‫התקשורת‬

29. Summary
The system’s goal: Increase # of positive reviews, decrease # of negative
reviews as means to promote hotel online ranking.
Dividing customers to 3 categories: Satisfied, Neutral and detractors
Reaching 100% of customers
Management of each category in a predesigned process
Happy customers are immediately directed to Tripadvisor to add a review
Immediate response to unhappy customer to reduce chances of negative
reviews
Fully automated system. Can be managed from your email box.