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Post-Click Marketing: Taking Landing Page Optimization Out of the Weeds
1. PubCon Las Vegas 2009 Post-Click Marketing TakingLanding Page OptimizationOut of the Weeds by Scott Brinker (@chiefmartec), President & CTO, www.ioninteractive.com
46. Think of post-click marketing as the safety rope for pursuing bold marketing ideas. From “risk averse”to “risk neutral”—a huge advantage.
47. The goal of post-click marketing:breakthrough achievements.
48. The TaoofPost-Click Marketing All clicks are not created equal. The road from click to conversion must be paved with continuity. Landing pages are both part of your ads and part of your site. Landing pages can have more than one page. Experimentation is the pathway to discovery. Landing page creative is limited only by your imagination. Testing without a strategy is like fishing without water. There are a thousand ways to segment your audience. Incentivized self-identification reveals true segmentation. Landing page management is greater than any single landing page.