Slides from the Invest NI Selling Through Online Marketplaces Beginners workshop.

1. Selling through Online
Marketplaces

2. Chris Dawson
www.tamebay.com

3. History
Selling through Online
Marketplaces
History
Why sell on Marketplaces?
What do consumers want today?
How you do you get started?
Selling with the eBay mobile App
The NEW eBay
Q&A

4. In the beginning...In the beginning...In the beginning...In the beginning...
...There were shops...There were shops...There were shops...There were shops

5. The aim was to reach the townThe aim was to reach the townThe aim was to reach the townThe aim was to reach the town

6. Maybe all Northern Ireland...Maybe all Northern Ireland...Maybe all Northern Ireland...Maybe all Northern Ireland...

7. Or the whole countryOr the whole countryOr the whole countryOr the whole country

8. Marketplaces open up...Marketplaces open up...Marketplaces open up...Marketplaces open up...
...the whole world....the whole world....the whole world....the whole world.

9. Where do you buy online?

10. eBay 108M active users in Q3 2012
Where do you buy online?
eBay 108M active users in Q3 2012
17m visitors per month in the UK
One in two online buyers in the UK
visits eBay.co.uk every month
Amazon 200M active users in Q4 2012
20m visitors per month in the UK

11. WhatWhatWhatWhat’s your impression ofs your impression ofs your impression ofs your impression of
marketplaces?marketplaces?marketplaces?marketplaces?

12. WhatWhatWhatWhat’s your impression ofs your impression ofs your impression ofs your impression of
marketplaces now?marketplaces now?marketplaces now?marketplaces now?

13. In the past a website was theIn the past a website was theIn the past a website was theIn the past a website was the
goal...goal...goal...goal...
...Today your customers are...Today your customers are...Today your customers are...Today your customers are...Today your customers are...Today your customers are...Today your customers are...Today your customers are
buying on eBay and Amazonbuying on eBay and Amazonbuying on eBay and Amazonbuying on eBay and Amazon

14. LinnworksLinnworksLinnworksLinnworks studystudystudystudy
---- 1500 UK ecommerce retailers1500 UK ecommerce retailers1500 UK ecommerce retailers1500 UK ecommerce retailers
---- 94% of sales on eBay/Amazon94% of sales on eBay/Amazon94% of sales on eBay/Amazon94% of sales on eBay/Amazon---- 94% of sales on eBay/Amazon94% of sales on eBay/Amazon94% of sales on eBay/Amazon94% of sales on eBay/Amazon
Source:Source:Source:Source: http://tamebay.com/2012/10/linnworkshttp://tamebay.com/2012/10/linnworkshttp://tamebay.com/2012/10/linnworkshttp://tamebay.com/2012/10/linnworks----studystudystudystudy----missedmissedmissedmissed----salessalessalessales----opportunities.htmlopportunities.htmlopportunities.htmlopportunities.html

15. Go where your customers are.Go where your customers are.Go where your customers are.Go where your customers are.
Allow them to buy when andAllow them to buy when andAllow them to buy when andAllow them to buy when and
where they want.where they want.where they want.where they want.where they want.where they want.where they want.where they want.
Customers are mobile!Customers are mobile!Customers are mobile!Customers are mobile!

16. Will your customers downloadWill your customers downloadWill your customers downloadWill your customers download
your app?your app?your app?your app?
Maybe!Maybe!Maybe!Maybe!

17. Your customers are alreadyYour customers are alreadyYour customers are alreadyYour customers are already
using the eBay andusing the eBay andusing the eBay andusing the eBay and
Amazon appsAmazon appsAmazon appsAmazon appsAmazon appsAmazon appsAmazon appsAmazon apps

18. To buy what they want, where they
What do consumers want?
To buy what they want, where they
want, when they want, however they
want.
But they are getting more demanding!

19. ConfidenceConfidenceConfidenceConfidence
---- Great ImagesGreat ImagesGreat ImagesGreat Images
---- Plain backgroundPlain backgroundPlain backgroundPlain background---- Plain backgroundPlain backgroundPlain backgroundPlain background
---- Multiple ImagesMultiple ImagesMultiple ImagesMultiple Images
---- All angles/details/blemishesAll angles/details/blemishesAll angles/details/blemishesAll angles/details/blemishes
---- DescriptionsDescriptionsDescriptionsDescriptions
---- ReturnsReturnsReturnsReturns
---- Business/Top Rated sellersBusiness/Top Rated sellersBusiness/Top Rated sellersBusiness/Top Rated sellers

20. SafetySafetySafetySafety
---- FeedbackFeedbackFeedbackFeedback
---- PayPal or Amazon paymentsPayPal or Amazon paymentsPayPal or Amazon paymentsPayPal or Amazon payments---- PayPal or Amazon paymentsPayPal or Amazon paymentsPayPal or Amazon paymentsPayPal or Amazon payments
---- RRRReeeessssoooolllluuuuttttiiiioooonnnn wwwwhhhheeeennnn tttthhhhiiiinnnnggggssss ggggoooo
wrongwrongwrongwrong

21. SelectionSelectionSelectionSelection
---- Multiple categoriesMultiple categoriesMultiple categoriesMultiple categories
---- Choice of productChoice of productChoice of productChoice of product
---- Choice of supplierChoice of supplierChoice of supplierChoice of supplier
---- Choice of buying formatChoice of buying formatChoice of buying formatChoice of buying format

22. ConvenienceConvenienceConvenienceConvenience
---- Buy in storeBuy in storeBuy in storeBuy in store
---- Buy on desktopBuy on desktopBuy on desktopBuy on desktop---- Buy on desktopBuy on desktopBuy on desktopBuy on desktop
---- Buy on tabletBuy on tabletBuy on tabletBuy on tablet
---- Buy on mobile appBuy on mobile appBuy on mobile appBuy on mobile app
Anywhere, any time, any how!Anywhere, any time, any how!Anywhere, any time, any how!Anywhere, any time, any how!

23. But when do they want it?But when do they want it?But when do they want it?But when do they want it?
Tomorrow!Tomorrow!Tomorrow!Tomorrow!
Today!Today!Today!Today!Today!Today!Today!Today!

24. Start selling on marketplaces!
How can you get started?
Start selling on marketplaces!

25. Sell on eBaySell on eBaySell on eBaySell on eBay

26. Sell on AmazonSell on AmazonSell on AmazonSell on Amazon

27. Let’s sell with the eBay mobile app
How easy is it really?
Let’s sell with the eBay mobile app

28. Get your listing to the top of search
eBay Best Match
Get your listing to the top of search

30. Use Multi Variation ListingsUse Multi Variation ListingsUse Multi Variation ListingsUse Multi Variation Listings
to increase recent sales scoreto increase recent sales scoreto increase recent sales scoreto increase recent sales score

31. Winning the Amazon Buy Box

33. New eBay Home Page
2013 Update
eBay Feed
New eBay Home Page
Buyers choose what they want to see
Always new and fresh

36. 1) eBay.co.uk
Where do I start?
1) eBay.co.uk
2) Amazon.co.uk
3) International eBay
4) International Amazon
5) Other Marketplaces

37. Selling through Online
Marketplaces
Q&AQ&AQ&AQ&A

38. ResourcesResourcesResourcesResources
Selling through Online
Marketplaces
ResourcesResourcesResourcesResources
tamebay.com tamebayguide.comtamebay.com tamebayguide.comtamebay.com tamebayguide.comtamebay.com tamebayguide.com