The Many Faces of Google
For
Economic Intelligence
June 2009
www.intelegia.com
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Introduction
• Quick Question
• The Many Faces Of Google
• Google Labs
• Things To Remember
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Quick Question?
Which of the following tools is NOT a Google application?
B) Google Alerts
C) Google Finance
D) Google Blog Search
E) Google CoSearch
F) Google Groups
ANSWER: D)
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The Many Faces of Google
A) Google Alerts
B) Google Blog Search
C) Google Finance
D) Google Groups
E) Google News
F) Google Video
Call Isabelle Poirier, Investment Strategist, at +1 (514)
276-1700 Ext. 104 to inquire about your customized
seminar solution to learn about these Google
applications plus others for economic intelligence.
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The Many Faces of Google: Google Alerts
Ideal For:
• Keyword(s) monitoring
• Competitor tracking
A valid email address is needed to receive
the alerts. You select the frequency that
the alerts are sent to you:
5) Once a day
6) Once a week
http://www.google.com/alerts
7) “As it happen”
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The Many Faces of Google:Google Blog Search
Ideal For:
• Trend analysis research
• Tracking opinions
• Identify experts and thought leaders
• News that is not published in the traditional
news outlets on the web
http://www.google.com/alerts
http://blogsearch.google.com/
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The Many Faces of Google: Google Finance
Ideal For:
• Company profiles
• Stock information
• Company financial statements
• Company specific news
http://www.google.com/finance
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The Many Faces of Google: Google Groups
Ideal For:
• Searching archives of Usenet
• Discussion group postings
• Tracking opinions on products / services
http://groups.google.com/
Call Isabelle Poirier, Investment Strategist, at +1 (514)
276-1700 Ext. 104 to inquire about your customized seminar
solution to learn about this Google applications plus others
for economic intelligence.
8 © Intelegia, 2009

The Many Faces of Google: Google News
Ideal For:
• Real-time news search
• Archive news search
• Company news search
• Industry news search
http://news.google.com/
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The Many Faces of Google: Google Video
Ideal For:
• Broadcast news search
• Special news report search
• Corporate profiles
http://video.google.com/
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Google Labs
Google Labs is the location on the Google
website in which the company tests out new
tools. Some of the tools that are in beta testing
include (as of June 2009):
• Google Squared
• Google News Timeline
• Google Similar Image
http://www.googlelabs.com/
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Things To Remember
• Google does NOT index EVERYTHING on the web
however; it is attempting to
• Test out the tools in Google Labs
• Be familiar with the advanced search function for
each application
• Be sure to have a solid search methodologies when
using the array of tools
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About Intelegia
Intelegia, a subsidiary of E&B DATA, is a company that strives to
assist individuals in understanding the changes in the business
environment through internet intelligence. Via training, consulting
and publications, Intelegia aims to provide the best approaches
and tools to obtain the best information and utilize decision-
making frameworks.
Call Isabelle Poirier, Investment Strategist, at +1 (514)
276-1700 Ext. 104 to inquire about your customized
seminar solution to learn about more about Google
applications plus others for economic intelligence.
13 © Intelegia, 2009