The Many Faces Of Google For Economic Intelligence

The Many Faces of Google For Economic Intelligence June 2009 www.intelegia.com www.twitter.com/citweetz

Introduction • Quick Question • The Many Faces Of Google • Google Labs • Things To Remember 2 © Intelegia, 2009

Quick Question? Which of the following tools is NOT a Google application? B) Google Alerts C) Google Finance D) Google Blog Search E) Google CoSearch F) Google Groups ANSWER: D) 3 © Intelegia, 2009

The Many Faces of Google A) Google Alerts B) Google Blog Search C) Google Finance D) Google Groups E) Google News F) Google Video Call Isabelle Poirier, Investment Strategist, at +1 (514) 276-1700 Ext. 104 to inquire about your customized seminar solution to learn about these Google applications plus others for economic intelligence. 4 © Intelegia, 2009

The Many Faces of Google: Google Alerts Ideal For: • Keyword(s) monitoring • Competitor tracking A valid email address is needed to receive the alerts. You select the frequency that the alerts are sent to you: 5) Once a day 6) Once a week http://www.google.com/alerts 7) “As it happen” 5 © Intelegia, 2009

The Many Faces of Google:Google Blog Search Ideal For: • Trend analysis research • Tracking opinions • Identify experts and thought leaders • News that is not published in the traditional news outlets on the web http://www.google.com/alerts http://blogsearch.google.com/ 6 © Intelegia, 2009

The Many Faces of Google: Google Finance Ideal For: • Company profiles • Stock information • Company financial statements • Company specific news http://www.google.com/finance 7 © Intelegia, 2009

The Many Faces of Google: Google Groups Ideal For: • Searching archives of Usenet • Discussion group postings • Tracking opinions on products / services http://groups.google.com/ Call Isabelle Poirier, Investment Strategist, at +1 (514) 276-1700 Ext. 104 to inquire about your customized seminar solution to learn about this Google applications plus others for economic intelligence. 8 © Intelegia, 2009

The Many Faces of Google: Google News Ideal For: • Real-time news search • Archive news search • Company news search • Industry news search http://news.google.com/ 9 © Intelegia, 2009

The Many Faces of Google: Google Video Ideal For: • Broadcast news search • Special news report search • Corporate profiles http://video.google.com/ 10 © Intelegia, 2009

Google Labs Google Labs is the location on the Google website in which the company tests out new tools. Some of the tools that are in beta testing include (as of June 2009): • Google Squared • Google News Timeline • Google Similar Image http://www.googlelabs.com/ 11 © Intelegia, 2009

Things To Remember • Google does NOT index EVERYTHING on the web however; it is attempting to • Test out the tools in Google Labs • Be familiar with the advanced search function for each application • Be sure to have a solid search methodologies when using the array of tools 12 © Intelegia, 2009

About Intelegia Intelegia, a subsidiary of E&B DATA, is a company that strives to assist individuals in understanding the changes in the business environment through internet intelligence. Via training, consulting and publications, Intelegia aims to provide the best approaches and tools to obtain the best information and utilize decision- making frameworks. Call Isabelle Poirier, Investment Strategist, at +1 (514) 276-1700 Ext. 104 to inquire about your customized seminar solution to learn about more about Google applications plus others for economic intelligence. 13 © Intelegia, 2009

The Many Faces Of Google For Economic Intelligence

by Intelegia Group on Jun 10, 2009

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