Presented on May 3, 2012 for InnoTech Oregon. All rights reserved

1. Amplifying Timely Content

2. The Growth Of Social Media Users & Content
Number of Users in 2007: 464,437,000
Number of Users in 2012: 1,430,000,000*
Social Media Users Worldwide
1,430,000,000
464,437,000
2007 2012
ComScore: http://bit.ly/Ix1cBm
Search Engine Watch: http://bit.ly/Jl0B7H *Estimated

6. Is The Source

7. • Monthly active users now total 901 million (up
from 680 million a year ago).
• Daily active users are up to 526 million (up from
372 million last year).
• Monthly mobile users now total 488 million.
• 300 million photos are uploaded to the site each
day.
• 3.2 billion Likes and Comments are posted daily.
• 125 billion friendships are forged per day.

8. EdgeRank Algorithm – Relevancy Calculation
• Affinity: User relationship
• Weight: Type of object (Photo, Video, Link)
• Time Decay: The older the content, the lower
the score

9. • Post Photos and Videos: Posts including a photo album, a
picture or a video generate about 180%, 120%, and 100% more engagement than
the average post, respectively.*
• Be Seasonable and Timely: Posts mentioning Independence
Day on July 4th generated about 90% more engagement than all posts published
on that day.*
• Use Bold Visuals In Ads: Top performing ads feature close-up
images and a single color that stands out.

13. 1. Larger Reach (organic post only reach 13-16% of
PAGE FANS)
2. Upgraded Insights
3. Low Cost Conversions and Impressions (If done
properly)
88.4%
$.30 Per Fan
Conversion
Rate

14. • Post photos and videos that are compelling,
seasonal and relevant
• Offer Facebook Fans exclusivity and develop
content that is interactive yet simple to
comprehend
• Allocate advertising budget to Facebook to
amplify social marketing efforts

16. Users 2007: 340,000 - 2,000 new users per day
Users 2012: 465,000,000 (100,000,000
active) – 1,000,000 Accounts added
every day
44% Follow 69% follow 31% follow
because it was because it was because of
suggested by suggested by promotions
Twitter friends
Mediabistro http://bit.ly/I6Vme8

20. Facts:
Only 1.63% of all retweets happen
in the second hour
Only 0.94% in the third hour
97% of all replies happen within the
first hour.

30. • Find a unused content launch date
– Days to Avoid: major sporting
events, holidays, entertainment award shows, popular
TV show premiers, popular movie premiers, Tuesdays
(DVD, Book, Music releases) & Fridays (Movie
Premiers)
• Create tweets using topical and relevant hashtags
and measurable hyperlinks
– 7 days of tweets at 23 per day (161 planned tweets)
• Identify appropriate time zones for largest
audience
• Do not redundantly repost (auto removes from

31. • Allocate advertising budget to promote your
tweets for 7 days
• Allocate budget to promote your profile to follow
• Analyze results via link analytics, hashtag usage
and follower growth for both Advertising and
Organic efforts
• Your Goals Should be:
– Follower Increase
– Increased Click-Throughs
– Hashtag Usage
– Trending Topic (regional and globally)

32. Key Takeaways for Twitter Campaigns
1. Stop wasting time and resources on pure
organic trend creation
2. Amplify positive brand and trending
conversations
3. Strategically use Twitter advertising to save
time and resources while increasing your
odds to trend