InMobi sv android keynote 7 oct 2010
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InMobi sv android keynote 7 oct 2010

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Limvirak Chea's presentation from Android Bootcamp at CTIA in San Francisco.

Limvirak Chea's presentation from Android Bootcamp at CTIA in San Francisco.

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  • Each has strengths and weaknessesSome model are more appropriate than others
  • Each has strengths and weaknessesSome model are more appropriate than others
  • Always-on, 3G driving usage of mobile phones and smart phones

InMobi sv android keynote 7 oct 2010 InMobi sv android keynote 7 oct 2010 Presentation Transcript

  • 10/11/10
    1
    World’s Largest IndependentMobile Ad NetworkLimvirak CheaAndroid Bootcamp @ CTIA Wireless, 7 October 2010
  • 10/11/10
    2
    Limvirak Chea
    Head of Business Development, Europe and Middle East
    InMobi
    @LimC
    limvirak@inmobi.com
    @inmobi
  • 10/11/10
    3
    About Us: Global Ad Platform
    • 185m Consumers reached View slide
    • 150 employees View slide
    • 2000+ Advertisers
    • 21 Billion impressions
    • 6 Offices
    • Live in 115 countries
    London
    San Francisco
    Tokyo
    Bangalore
    Singapore
    Johannesburg
  • 10/11/10
    4
    A Selection of Partners
  • Android outselling iPhone and Blackberry in past 6 months
    10/11/10
    5
  • Let’s look globally
    10/11/10
    6
    iPhone:Android ratio in InMobi’s network
    5x
    2x
    10x
    But where is growth coming from ?
  • How to monetize your apps across the world
    Six different ways to make money (at least):
    10/11/10
    8
    Paid Download
    Subscription
    Freemium
    Sponsorship
    Advertising
    In App Purchase
    Mix models depending on growth stage
  • 10/11/10
    9
    The Antenna
  • 10/11/10
    10
    Mobile advertising is global
    Take advantage of global markets from the beginning
  • Think Globally
    eCPMs vary globally but not by a big margin
    10/11/10
    11
    Index by region
    Sourced from our Network
    129
    125
    101
    90
    70
  • eCPMs Top 20 Countries
    10/11/10
    12
  • InMobi World Developer Fund
    10/11/10
    13
    • 100% revenue share on Android and iPhone!!
    • Create your account now at InMobi.com
    2$ Million Dollar World Developer Fund
    Normally ad networks share revenue with publishers
    We offer you 100% of revenue earned
    Program lasts until the fund is gone
    Real support for developers
  • Case Study: Invictus Games
    10/11/10
    14
  • 10/11/10
    15
    Limvirak Chea
    Head of Business Development, Europe and Middle East
    InMobi
    @LimC
    limvirak@inmobi.com