Inbound Marketing: ThinkStretch Case Study
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Inbound Marketing: ThinkStretch Case Study

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The influence of inbound marketing in business strategy propels results, creates leads, and expands the customer base.

The influence of inbound marketing in business strategy propels results, creates leads, and expands the customer base.

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  • Numbers pulled from Sample downloads in Wufoo “Download a sample book”: <br /> <br /> Dec-feb <br /> ’13: 486 <br /> ‘12: 377 <br /> ‘11: 172 <br /> <br />
  • May ‘13: 13,035 + 541import  mar’14 – 31,730 +659import do you want these based off of a certain email campaign? <br /> <br /> First existing, second imported <br /> Jan 29510+1179 <br /> Feb 30,665 + 1139 <br /> Dec 22280+90444 <br /> Nov 17394+606

Inbound Marketing: ThinkStretch Case Study Presentation Transcript

  • 1. CASE STUDY: THINKSTRETCH BRAINFREEZE
  • 2. WHO IS THINKSTRETCH? ThinkStretch are the creators of a comprehensive summer learning program designed to prevent summer learning loss by keeping kids engaged during summer break.
  • 3. THE CHALLENGE LIMITED REACH $$ SLOW GROWT H INCONSISTEN T MESSAGING
  • 4. 1. RESEARCH THE CHALLENGE 2. CREATE A COMPREHENSIVE DIGITAL STRATEGY:  TARGET AUDIENCE, PERSONA  TARGETED MESSAGING + OFFER(S)  BEST CHANNELS + PLATFORMS  COHESIVE SCHEDULE 3. ENGAGE AND DRIVE RESULTS 4. TEST, TRACK + REFINE THE INGENEX PROCESS
  • 5. THE CAMPAIGN: BRAINFREEZE THE OFFER: A FREE MINI WORKBROOK FOR WINTER BREAK THE GOAL: TO KEEP CURRENT CUSTOMERS ENGAGED WITH THE BRAND DURING THE OFF-SEASON AND INCREASE LEADS FOR THE PRIMARY SUMMER PROGRAM
  • 6. TARGETED LANDING PAGE
  • 7. TARGETED EMAILS
  • 8. TARGETED SOCIAL
  • 9. RESULTS
  • 10. 2013: 2012: VISITS + 197.58% + 376.47% 0 200 400 600 800 1000 1200 2011 2012 2013
  • 11. BRAINFREEZE DOWNLOADS 2013: 2012: + 55.44% + 978.08%
  • 12. SAMPLE DOWNLOADS 2013: 2012: + 52.17% + 100.97%
  • 13. EMAIL SUBSCRIBERS 2012-2013: +76.24%
  • 14. SUMMARY INGENEX HAS ENABLED SIGNIFICANT GROWTH YEAR OVER YEAR FOR BOTH BRAINFREEZE AND THE COMPANY OVERALL. A COMPREHENSIVE AND TARGETED CAMPAGIN DRIVES RESULTS.