The influence of inbound marketing in business strategy propels results, creates leads, and expands the customer base.

1. CASE STUDY: THINKSTRETCH BRAINFREEZE

2. WHO IS THINKSTRETCH?
ThinkStretch are the creators of a
comprehensive summer learning program
designed to prevent summer learning loss by
keeping kids engaged during summer break.

3. THE CHALLENGE
LIMITED
REACH
$$
SLOW
GROWT
H
INCONSISTEN
T
MESSAGING

4. 1. RESEARCH THE CHALLENGE
2. CREATE A COMPREHENSIVE DIGITAL STRATEGY:
 TARGET AUDIENCE, PERSONA
 TARGETED MESSAGING + OFFER(S)
 BEST CHANNELS + PLATFORMS
 COHESIVE SCHEDULE
3. ENGAGE AND DRIVE RESULTS
4. TEST, TRACK + REFINE
THE INGENEX PROCESS

5. THE CAMPAIGN: BRAINFREEZE
THE OFFER: A FREE MINI WORKBROOK FOR
WINTER BREAK
THE GOAL: TO KEEP CURRENT CUSTOMERS
ENGAGED WITH THE BRAND DURING THE
OFF-SEASON AND INCREASE LEADS FOR
THE PRIMARY SUMMER PROGRAM

6. TARGETED
LANDING
PAGE

7. TARGETED
EMAILS

8. TARGETED
SOCIAL

9. RESULTS

10. 2013:
2012:
VISITS
+ 197.58%
+ 376.47%
0
200
400
600
800
1000
1200
2011 2012 2013

11. BRAINFREEZE DOWNLOADS
2013:
2012:
+ 55.44%
+ 978.08%

12. SAMPLE DOWNLOADS
2013:
2012:
+ 52.17%
+ 100.97%

13. EMAIL SUBSCRIBERS
2012-2013: +76.24%

14. SUMMARY
INGENEX HAS ENABLED SIGNIFICANT
GROWTH YEAR OVER YEAR FOR BOTH
BRAINFREEZE AND THE COMPANY
OVERALL. A COMPREHENSIVE AND
TARGETED CAMPAGIN DRIVES RESULTS.