Simon Jones

1. CONFIDENTIAL | Plimus
May 2010
Close The Last Mile

2. CONFIDENTIAL | Plimus 2
Who Is Plimus?
• E-Commerce Handler for
• 5,500 Global Sellers
• 55,000 Global Affiliates
• Sold $200,000,000 for Clients in 2010, And Growing
• Connecting Online Buyers with Digital Goods, Products and Content for
High Revenues Every Day
• Clients You Know Include
• Autodesk, Namco, Blizzard, Whitesmoke, MyHeritage, and more.

3. CONFIDENTIAL | Plimus 3
75% Of Online Customers Abandon The Cart
Only 60% to 80% of Attempted Sales Close
A $1M Campaign Leaves $300K & More On The Table
Dedicate As Much Time to Closing Payment
as Sourcing Traffic

4. CONFIDENTIAL | Plimus 4
For a $1M Campaign, Accessing Just
1 in 10 of Abandoning Customers
Means An Extra $75,000

5. CONFIDENTIAL | Plimus 5
The Last Mile Is Always The Hardest

6. CONFIDENTIAL | Plimus 6
Will This Be Enough?

7. CONFIDENTIAL | Plimus 7
Once You Lead The Horse To Water…
Can You Make Him Drink?

8. CONFIDENTIAL | Plimus 8
5-Step Evolution of A Winning Offer
Assume We
Start With A
Campaign
That Would
Bring In $1M

9. CONFIDENTIAL | Plimus 9
Step 1: Optimize Payment Processing
Only 60% - 80% Of Good Deals Succeed

10. CONFIDENTIAL | Plimus 10
Are you (Globally) Covered?
Processors Don’t Recognize ‘Exotic’ Cards
Be Sure They Get Round-Robin’d

11. CONFIDENTIAL | Plimus 11
Example # 1:
Most Global Processors Don’t Aaccept
Carte Bleue (But 60% of The Market in France
Uses It..)
Example # 2:
50% of Online Orders in Germany
Are NOT via Credit Card

12. CONFIDENTIAL | Plimus 12
Re-Capturing 10% Of Those Can Add
$20k - $40k For Your $1M Campaign

13. CONFIDENTIAL | Plimus 13
Step 2: Deliver Confidence

14. CONFIDENTIAL | Plimus 14
>75% of Customers Abandon If They Don’t See:
Preferred Language…

15. CONFIDENTIAL | Plimus 15
>75% of Customers Abandon If They Don’t See:
Preferred Currency

16. CONFIDENTIAL | Plimus 16
>75% of Customers Abandon If They Don’t See:
Preferred Payment Method and Security Badge

17. CONFIDENTIAL | Plimus 17
Re-Capturing 10% Of Those Can Add
$75K For Your $1M Campaign

18. Step 3. Give a Smooth & Branded
CONFIDENTIAL | Plimus 18
Checkout Experience
Branded Affiliates Should Send to Order Pages
with Their Own Design

19. CONFIDENTIAL | Plimus 19
Step 4: Give ‘Em A….

20. CONFIDENTIAL | Plimus 20
Subscriptions & Terms Work
Ongoing Income For Everyone

21. CONFIDENTIAL | Plimus 21
Closing 5% More Through Terms Can Add
$50k To Your $1M Campaign

22. CONFIDENTIAL | Plimus 22
Step 5: Add Promotions
Be Sure You Can Add Complementary
Products From Other Vendors

23. CONFIDENTIAL | Plimus 23
Don’t Be Satisfied With Pre-Sale Promotions
Add Post-Sale Add-Ons To Maximize Spend

24. CONFIDENTIAL | Plimus 24
Adding Just 7.5% In Promotions
Adds $75k To Your $1M Campaign

25. CONFIDENTIAL | Plimus 25
You Know You Optimize Your Sales Page / Ads
Optimized Payment Converts Up To 150% Better

26. CONFIDENTIAL | Plimus 26
Increase Conversion By Just 15%
Adds $150k To Your $1M Campaign

27. 27
Let’s Do The Math
CONFIDENTIAL | Plimus
For Your $1M Campaign:
• 10% of Exotic Cards Re-Captured: $20 - $40K
• 10% Abandons Re-Captured: $75K
• 5% Increased Sales Through Terms: $50K
• 7.5% Increased Sales Through Promos: $75K
• 15% Increased Conversion on Optimization: $150K
• GRAND TOTAL $370 - $390k

28. CONFIDENTIAL | Plimus 28
75% Of Online Customers Abandon The Cart
Only 60% to 80% of Attempted Sales Close
A $1M Campaign Leaves $300K & More On The Table
Dedicate As Much Time to Closing Payment
as Sourcing Traffic

29. 29
For More – Visit Our Brand New Marketplace
CONFIDENTIAL | Plimus
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