The largest independent search marketing agency in Europe, headquartered in London, and with offices in New York.
Clients across Europe, the US, and Asia with a track record of delivering results in competitive and aggressive online markets. Clients include P&G, Starwood Hotels, Expedia, American Express, RBS, Asda Wal-Mart, and more.
An established specialist organisation with 7 years experience …providing total search engine marketing …. and nothing else.
The only SEO agency in Europe with its own publisher network, making us the fastest link builders in the industry
Our Paid Search team is the only phd-driven Paid Search division in the UK, powered by a unique Search Science team with cutting edge technologies and systems.
So where do you need to be? Rankings need to be HIGH!
A database containing an index of the content of the Internet, which returns to the user a list of web pages that match a search query performed on that database. What is a Search Engine? 2. Software programs called Spiders are sent out by search engines to scour the web, looking for web pages to add to the INDEX. 1. The Internet contains billions of websites and documents. 3. A user searches a Search Engine for whatever they want. 4. The Search Engine queries its spider-compiled index for matches to the query, and ranks them in order of relevancy. ? 5. The Search Engine returns a results page of websites to the user
A database containing an index of the content of the Internet, which returns to the user a list of web pages that match a search query performed on that database. The Key Issues ? Accessibility e.g. Links to Product pages cannot be followed by spiders because navigational menu is unfriendly to Search Engine Spiders. X X X X Cheap flight to Spain No mention of flights or Spain! X Relevancy Your site and its pages need to be relevant for every conceivable search term that is relevant to your products, services, brand, and reflective of your business objectives. How popular are these sites? Credibility Search engines factor in the link popularity of sites before deciding on where to rank them.
Credibility – Context Hilton hotel deals Cheap hotels Cheap hotels hotel deals hotel rooms New york hotels New york hotels hotel deals Discount hotels New York Hotel rooms travel deals Cheap hotels Book hotels hotels hotel guide hotel guide
Identify the full breadth of keywords and phrases that users might be searching for where you would like your site to appear. This should include all brand and product names, the main generic terms relating to your products or services, any relevant combinations of these (eg. with location words)
Use keyword generation tools eg. Google AdWords Suggestion tool
Use server traffic referral KWs to understand which words you are currently being found under
Use PPC campaign keywords to further reveal the long tail of possible search queries
Prioritise the full list according to:
Natural Search Volume (use Google Volume Estimator tool)
Rank (look for weak keywords where you do not rank on Page 1)