This document discusses the development of a new ecommerce website for a mapping business to replace an outdated existing site. Key points include: - The existing site was developed years ago and is no longer SEO friendly, responsive, or easy to maintain. - The new site was built using Magento and integrated with Salesforce for product data. It features responsive design, improved site structure and navigation, and SEO best practices. - Additional features include links to custom and print-on-demand maps from other publishers, an interactive product locator map, and plans for future modules like shipping and dealer location features. The new site aims to better serve customers and the mapping business into the future.

1. eCommerce for Map
Businesses & Changing
Internet Space
Mani Singh

2. Problem Statement

3. Common Issues with most...
Existing site developed many years ago
Updating & maintenance requires
programming effort
Is not very SEO friendly
Design is outdated and not responsive
Maintenance is nearly impossible

5. CartoGraphics.com.au

6. Westprint.com.au

7. GlobalMapping.uk.com

8. NatGeoMaps.com

10. What really changed...

11. What really changed...

12. What really changed...

13. What really changed...

14. What the user sees...
All three URLs lead to the same webpage
● natgeomaps.com/ti_1504
● natgeomaps.com/TI00001504
● natgeomaps.com/appalachian-trail-bailey-gap-to-calf-mountain-virginia

16. Framework - Selecting Magento
Scalable, Modular &
Customizable
SEO Friendly
Open Source & has large
community

17. Built interactions using
Salesforce’s Php APIs
Development was done in
Sandbox
Framework - Salesforce

18. Workflow - Import & Updates
Mapping Salesforce fields
with Magento
Setting up categories and
linkages
Updating fields for filters &
search in Magento
Defining daily automated
sync process

19. Site Structure
Getting the structure right
Aligning Root Categories,
Product Families & Sub-
Categories

20. Design
Mobile friendly responsive
design
Keeping design consistent
with existing style
Additional new
components

21. Product Families
Most Popular
New & Updated Titles
Design - Home

22. iFrame maps linked to
ArcGIS
Tiled boxes linking back to
product pages
Design - iFrame Maps

23. Product Name
Product Name with map
code
Popularity by Sales
Design - Sort

24. Hosting
Security & Support
Reliability of Service
Scalability
Budget

25. SEO Related
Old URL protection with
Redirections
New URLs indexed with
Google
In built HTML header tags

26. Nofollow for external links
Easy URLs with three
different links for each
product
SEO Related

27. Maintenance & Upkeep
●Daily backups
●Automated
Products update
Cron Job
●Server Health

29. Links Magento stores to
MapSherpa’s online
marketplace
Access to POD maps
from publishers
around the globe
Custom & POD Maps

30. Adds variety & depth to
product range without
stocking
End customer orders
like any other product
on the site & retailer
prints & ships the map
Custom & POD Maps

31. OpenStreetMap or
Google Maps as map
backdrop
Creates product
overlays with links to
product pages on the
store.
Interactive Product Locator

32. Product info pop-ups
linking directly to
product pages.
Easily Embedded
without modifying the
website code.
Interactive Product Locator

33. Interactive Product Locator
Different maps
embedded for different
product categories
Works within existing
website’s look and
feel.

34. Maps Business related
Custom & Print on Demand Maps
Interactive Product Locator
Shipping Module for maps &
globes
Dealer locator for publishers
Linkages to retail partner sites
DropBox integration for images
CRM Integration like Salesforce
eCommerce Suite
Site Development
New responsive website
Database & URL Migration
Hosting & Maintenance
Online Marketing

35. Thank You...
Mani Singh
mani@nextbyte.in