This document provides guidance on developing youth ventures using a SMART approach and effective marketing strategies. It outlines the SMART goals framework which emphasizes making goals specific, measurable, attainable, relevant and time-bound. It then discusses key aspects of marketing a social venture such as identifying the target audience and key messages, and delivering these through the 4Ps of marketing - product, price, place and promotion. Effective branding and evaluating the success of marketing efforts are also highlighted.
15. MARKETING IN SOCIAL VENTURE FOR BEGINNER Why Market? It enables you to spread the word about your Venture. Marketing will help educate the community, recruit more volunteers, and hold more effective fundraisers, etc.
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17. 4Ps of Marketing Product: What is your product or service? How does it achieve your goal? Price: What are you asking of your audience? How can they get involved your venture? Place: Where will your project be conducted? Promotion: How people know /aware about your project?
29. How will you know your marketing efforts have been successful?BUILD YOUR PROJECT BRAND!
30. Presented by: ImanUsman (Ashoka Young Changemaker 2011) Web: www.imanusman.com / e: imanusman@gmail.com Pics are taken from google images References: genv.net | global-changemakers.net | takingitglobal.org | personal experience