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Presentation to the Bazaarvoice Retail Lunch at the Century Club, London on 2 March, 2010....

Presentation to the Bazaarvoice Retail Lunch at the Century Club, London on 2 March, 2010.

Fresh from teaching the students on the MSc in Internet Retailing, Ian Jindal reflects on the essential requirement in turning generic, widely available technology and capability into a compelling and sustainable retail strategy... "Give a Toss [tm]"

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etail internet retailing epiphenomenology social marketing customer give a toss ecommerce social commerce

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