Ps101 Bazaarvoice Century

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Presentation to the Bazaarvoice Retail Lunch at the Century Club, London on 2 March, 2010.

Fresh from teaching the students on the MSc in Internet Retailing, Ian Jindal reflects on the essential requirement in turning generic, widely available technology and capability into a compelling and sustainable retail strategy... "Give a Toss [tm]"

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  • So what then is there to do? I’ve only picked on companies with vast resources, the best technology and the best people. The common denominator is that they don’t sufficiently Give a Toss. Need to get down and dirty – connect with customers
  • Ps101 Bazaarvoice Century

    1. 1. <ul><li>Giving a Toss™ </li></ul><ul><li>Bazaarvoice “Century Club” Lunch </li></ul><ul><li>London, March2010 </li></ul><ul><li>www.ianjindal.com </li></ul>
    2. 2. … of engagement
    3. 3. When the network knows more than anyone
    4. 4. <ul><li>Over 100 million customers profiled </li></ul><ul><li>40% active across multiple retailers </li></ul><ul><li>70 billion user-generated reviews </li></ul><ul><li>4.2 billion reviews served each month </li></ul><ul><li>575 retailers (October 2009) </li></ul><ul><li>http://www.texastechpulse.com/bazaarvoice_releases_traffic_stats/s-0021683.html </li></ul>When the network knows more than anyone
    5. 5. Retailing – ‘retailler’
    6. 6. Some antipatterns of caring…
    7. 7. Data
    8. 8. Data
    9. 9. “ Irrelevancy”
    10. 10. “ Irrelevancy”
    11. 11. “ Irrelevancy”
    12. 12. “ Irrelevancy”
    13. 13. Coherence
    14. 14. Relevance? Discovery?
    15. 16. … if the juice is worth the squeeze…
    16. 17. … if the juice is worth the squeeze… … Give a Toss™
    17. 18. Performance and KPIs Topseller Loser Problem Opportunity CR VISITS
    18. 19. Performance? Topseller Loser Problem Opportunity CR VISITS
    19. 20. “ Cowards do not start, and the weak die on the way”
    20. 21. Thank you
    21. 22. www.ianjindal.com www.internetretailing.net www.innoparticularorder.com www.europeanecommerceforum.org http://twitter.com/ianjindal Thank you

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