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www.internetsociety.org
A Choice Of Internet Futures
Will Nonprofits Be Stuck In The Slow Lane?
2015 Nonprofit Technology ...
www.internetsociety.org
Administrivia
#15NTCnetadvocacy
Web: http://sched.co/2IUZ
Notes: http://po.st/xU00Jr
Eval: http://...
www.internetsociety.org
http://a4ai.org/
www.internetsociety.org
Who Are You?
Why Are You Here?
www.internetsociety.org
90 Minutes
www.internetsociety.org
www.internetsociety.org
www.internetsociety.org
www.internetsociety.org
?
www.internetsociety.org
Permissionless
Innovation
www.internetsociety.org
Internet
Of
Opportunity
www.internetsociety.org
Image: albaum on Flickr
www.internetsociety.org
Spoiler Alert
(I don’t have all the answers)
www.internetsociety.org
Symmetry
www.internetsociety.org
danyork.me
Books
Blogs
Podcasts
1980’s
Nonprofits
Corporations
Telecom
VoIP
Training
Linux
UNH
Sec...
www.internetsociety.org
What is the Internet Society?
The Internet Society (ISOC) is a cause-based organization that works...
www.internetsociety.org
How We Work To Protect Our Internet
Operating at the intersection
of policy, technology, and
devel...
www.internetsociety.org
History
Founded in 1992 by Internet pioneers
Vint Cerf and Bob Kahn as an
international nonprofit ...
www.internetsociety.org
Global Presence
108
Chapters
Worldwide
71,000+
Members and
Supporters
133
Organization
Members
18
...
www.internetsociety.org
Caveat
These are my personal views –
They may or may not reflect
Internet Society positions
Image:...
www.internetsociety.org
Past Present Futures Choices
www.internetsociety.org
In The Beginning…
www.internetsociety.org
In The Beginning…
(well, maybe lets start in the
1980’s… )
www.internetsociety.org
?
www.internetsociety.org
BBSs
AOL
www.internetsociety.org
Online
Services
www.internetsociety.org
Defining
characteristics?
www.internetsociety.org
• Messages only to other users
• Discussions not visible outside
• Some content only available on
...
www.internetsociety.org
“walled gardens”
www.internetsociety.org
Fractured
Disconnected
www.internetsociety.org
www.internetsociety.org
Connect
www.internetsociety.org
wired to interconnect
www.internetsociety.org
We tried
www.internetsociety.org
Telco standards
OSI, H.x, G.x, X.x …
www.internetsociety.org
UUCP
harvard!mv!srbci!ldy
www.internetsociety.org
FidoNet
www.internetsociety.org
And then…
www.internetsociety.org
IP
www.internetsociety.org
Internet Protocol
www.internetsociety.org
Internet
The one network to
interconnect them all
www.internetsociety.org
Slowly…
www.internetsociety.org
… until the walls
came down…
www.internetsociety.org
?
www.internetsociety.org
“Internet Invariants”
www.internetsociety.org
Global reach
www.internetsociety.org
General Purpose
You can do anything with it
www.internetsociety.org
http://listicle.io/cluetrain/
www.internetsociety.org
Permissionless
Innovation
www.internetsociety.org
Accessible
To connect, build, study
www.internetsociety.org
Basic agreements and
social behavior
between technologies and
between humans
www.internetsociety.org
Reusable building
blocks
Not tied to technology
www.internetsociety.org
No permanent
favorites
(Remember AltaVista?)
www.internetsociety.org
Internet Invariants
• Global Reach
• General Purpose
• Permissionless Innovation
• Accessible – co...
www.internetsociety.org
Distributed and
Decentralized
(ex. email, web)
www.internetsociety.org
End-to-end
“E2E”
www.internetsociety.org
Intelligence at
the edge
“Stupid” network
www.internetsociety.org
Connect
www.internetsociety.org
Connect
Communicate
www.internetsociety.org
Connect
Communicate
Create
www.internetsociety.org
Connect
Communicate
Create
Collaborate
www.internetsociety.org
Connect
Communicate
Create
Collaborate
Communities
www.internetsociety.org
Thought we had
it all…
www.internetsociety.org
Declaration of the
Independence of
Cyberspace
https://projects.eff.org/~barlow/Declaration-Final.h...
www.internetsociety.org
cluetrain.com
www.internetsociety.org
Messaging
Email, Jabber, IRC…
www.internetsociety.org
Discussion
USENET, forums, listserv…
www.internetsociety.org
Publishing
Web, gopher…
www.internetsociety.org
Connect
Communicate
Create
Collaborate
Communities
www.internetsociety.org
Unleasing the
creativity of
humanity on
a global scale
www.internetsociety.org
But a funny thing
happened on the
way to our utopia…
www.internetsociety.org
?
www.internetsociety.org
Past Present Futures Choices
www.internetsociety.org
Commerce
www.internetsociety.org
Image: epSos.de on Flickr
www.internetsociety.org
engine
of communication
and collaboration
www.internetsociety.org
… a
phenomenal
engine
of commerce!
www.internetsociety.org
One slight problem…
www.internetsociety.org
?
www.internetsociety.org
Destruction of the
gatekeepers
www.internetsociety.org
“Disintermediation”
www.internetsociety.org
Removal of the
intermediaries
www.internetsociety.org
Whole new industries
www.internetsociety.org
Amazing opportunities
www.internetsociety.org
Gatekeepers of old?
www.internetsociety.org
?
www.internetsociety.org
The telcos are calling…
… they want their
revenue back!
www.internetsociety.org
The governments
are calling…
… they want their
revenue back!
www.internetsociety.org
The media companies
are calling…
… they want their
revenue back!
www.internetsociety.org
The movie studios
are calling…
… they want their
revenue back!
www.internetsociety.org
The <insert disrupted
industry here>
are calling…
… they want their
revenue back!
www.internetsociety.org
The fundamental
point
www.internetsociety.org
Shockey’s Law:
Money is the answer.
What is the question?
www.internetsociety.org
Control
www.internetsociety.org
Who used to be
in charge?
www.internetsociety.org
?
www.internetsociety.org
Image: mosaaberisingon Flickr
www.internetsociety.org
(Skype, WhatsApp)
www.internetsociety.org
The telcos are calling…
… they want their
control back!
www.internetsociety.org
The governments
are calling…
… they want their
control back!
www.internetsociety.org
The media companies
are calling…
… they want their
control back!
www.internetsociety.org
The movie studios
are calling…
… they want their
control back!
www.internetsociety.org
The <insert disrupted
industry here>
are calling…
… they want their
control back!
www.internetsociety.org
Revenue
and
Control
www.internetsociety.org
Only one slight
problem…
www.internetsociety.org
… the new industries,
and the people,
don’t want to
give it back
www.internetsociety.org
But wait,
there’s more…
www.internetsociety.org
Convenience
(consumerization)
www.internetsociety.org
Consumers
www.internetsociety.org
Image: dehub on Flickr
www.internetsociety.org
“n00bs”
www.internetsociety.org
user@aol.com
www.internetsociety.org
Didn’t care HOW it
worked
Just wanted it TO work
www.internetsociety.org
The Internet is
merely a tool.
www.internetsociety.org
A new way to
get things done
www.internetsociety.org
Simplicity
www.internetsociety.org
User experience
“UX”
www.internetsociety.org
Consumption
www.internetsociety.org
Easier to consume
www.internetsociety.org
Easier to deliver
www.internetsociety.org
Telephone VoIP
www.internetsociety.org
TV
Video
Streams
www.internetsociety.org
Radio Podcasts
www.internetsociety.org
Newspapers
Web sites/
Feeds
www.internetsociety.org
CDs
MP3s
/streaming
www.internetsociety.org
<pick your
industry>
<something
new>
www.internetsociety.org
Connect
Communicate
Create
Collaborate
Communities
www.internetsociety.org
Commerce
Control
Convenience
Consumerization
Consumption
www.internetsociety.org
Internet
www.internetsociety.org
Trends
www.internetsociety.org
“If when you say internet,
you think of a computer,
then you probably don't live
in an African cou...
www.internetsociety.org
Mobile
www.internetsociety.org
MWC
www.internetsociety.org
Mobile Internet
(2015 Global Internet Report)
www.internetsociety.org
Next 4 Billion People?
www.internetsociety.org
Digital Divide?
www.internetsociety.org
Affordability?
www.internetsociety.org
Billions of things
www.internetsociety.org
Internet of Things
(IoT)
www.internetsociety.org
www.internetsociety.org
Security / Privacy
www.internetsociety.org
Identity
www.internetsociety.org
Security
Security
Security
www.internetsociety.org
Surveillance
www.internetsociety.org
Trust
www.internetsociety.org
Can we trust
the Internet?
www.internetsociety.org
Past Present Futures Choices
www.internetsociety.org
“The future is already here –
it’s just not very evenly
distributed.”
- William Gibson, author
www.internetsociety.org
Image: tedandjen on Flickr
www.internetsociety.org
Present
Accessible
/Innovative
Decentralized
Closed
/Fragmented
Centralized
www.internetsociety.org
Present
Accessible
/Innovative
Decentralized
Closed
/Fragmented
Centralized
www.internetsociety.org
The Internet
“we used to know”
www.internetsociety.org
Innovation
www.internetsociety.org
Competition
Choice
Diversity
www.internetsociety.org
Interoperability
www.internetsociety.org
Freedom of
expression
www.internetsociety.org
Security
Privacy
Trust
www.internetsociety.org
Internet Invariants
• Global Reach
• General Purpose
• Permissionless Innovation
• Accessible – co...
www.internetsociety.org
“Common Pool”
“Global Citizen”
www.internetsociety.org
Internet
Of
Opportunity
www.internetsociety.org
Present
Accessible
/Innovative
Decentralized
Closed
/Fragmented
Centralized
www.internetsociety.org
Balkanization
www.internetsociety.org
Fragmentation
www.internetsociety.org
Regional networks
www.internetsociety.org
Multiple “Internets”
www.internetsociety.org
Response to
pervasive
surveillance
www.internetsociety.org
Response to
revenue/control
loss
www.internetsociety.org
Lack of
interoperability
www.internetsociety.org
“Boutique networks”
www.internetsociety.org
Return of some
gatekeepers
www.internetsociety.org
Will need to go to each
regional network to
gain access
www.internetsociety.org
Present
Accessible
/Innovative
Decentralized
Closed
/Fragmented
Centralized
www.internetsociety.org
Fragmented
AND
Controlled
www.internetsociety.org
Government
Regulation
(and Taxes, too)
www.internetsociety.org
Corporate
Control
www.internetsociety.org
Gatekeepers
Everywhere
www.internetsociety.org
Permission
or
Payment
Required
www.internetsociety.org
Censorship
www.internetsociety.org
Surveillance
www.internetsociety.org
Fear
www.internetsociety.org
“Safety”
“Protection”
“… for the children”
www.internetsociety.org
Legitimate safety
issues, but can
be over-used
www.internetsociety.org
Islands
of
Disconnection
www.internetsociety.org
The scenario
none of us
want
www.internetsociety.org
Must be on guard…
… slippery slope.
www.internetsociety.org
Present
Accessible
/Innovative
Decentralized
Closed
/Fragmented
Centralized
www.internetsociety.org
A Big Quadrant
(Many nuances)
www.internetsociety.org
“Walled Gardens”
www.internetsociety.org
Massively Centralized
yet
Still Innovating
(for now)
www.internetsociety.org
Key Point:
You must ask (or pay)
the gatekeepers for
permission
www.internetsociety.org
WHO will be the
gatekeepers?
www.internetsociety.org
Already There
www.internetsociety.org
Remember AOL,
CompuServe,
Prodigy?
www.internetsociety.org
• Messages only to other users
• Discussions not visible outside
• Some content only available on
...
www.internetsociety.org
Facebook?
Google?
Twitter?
Apple?
www.internetsociety.org
Facebook Groups
Google+ Communities
LinkedIn Groups
Amazon Discussions
Twitter
www.internetsociety.org
• Messages only to other users
• Discussions not visible outside
• Some content only available on
...
www.internetsociety.org
Services are “free”
You are the product
www.internetsociety.org
Advertising-based
model
www.internetsociety.org
Eyeballs are needed!
www.internetsociety.org
Eyeballs are needed!
www.internetsociety.org
Obtaining more eyeballs
Bring the next
4 billion people
online!
www.internetsociety.org
Facebook – Internet.org
Google – Project Loon,
Project Titan
www.internetsociety.org
Great ideas…
… but always a
trade-off.
www.internetsociety.org
“Zero-rating”
Free mobile service
for particular content
(ex. Facebook)
www.internetsociety.org
Image: erictastad on Flickr
www.internetsociety.org
Creates the “lens”
through which
people experience
the “Internet”
www.internetsociety.org
“Internet” = Facebook
www.internetsociety.org
Image: dehub on Flickr
www.internetsociety.org
Facebook Messenger
vs
email?
www.internetsociety.org
Google Docs
for
conference notes
www.internetsociety.org
Why?
www.internetsociety.org
Convenience
www.internetsociety.org
Directory
and
Presence
www.internetsociety.org
Simplicity
www.internetsociety.org
User Experience
www.internetsociety.org
WHO will be the
gatekeepers?
www.internetsociety.org
App Stores
www.internetsociety.org
Closed, proprietary
devices
www.internetsociety.org
What apps can be
installed?
www.internetsociety.org
Apps can provide an
awesome user
experience, but…
www.internetsociety.org
… everytime you use
an app, a tiny bit of
the open Web dies.
www.internetsociety.org
http://listicle.io/cluetrain/
www.internetsociety.org
Convenience
www.internetsociety.org
Simplicity
www.internetsociety.org
Speed
www.internetsociety.org
User Experience
www.internetsociety.org
WHO will be the
gatekeepers?
www.internetsociety.org
Access Providers
www.internetsociety.org
Revenue/control
www.internetsociety.org
Paid prioritization
www.internetsociety.org
Throttling/Blocking
www.internetsociety.org
WHO will be the
gatekeepers?
www.internetsociety.org
Governments
www.internetsociety.org
Revenue/control
www.internetsociety.org
Legislation
Regulation
www.internetsociety.org
Do you want to go
around asking
for
permission?
www.internetsociety.org
Present
Accessible
/Innovative
Decentralized
Closed
/Fragmented
Centralized
www.internetsociety.org
Past Present Futures Choices
www.internetsociety.org
“If you choose not to decide,
you still have made a
choice.”
- “Free will” from Rush
www.internetsociety.org
Informationdiet.com
www.internetsociety.org
Consciously
choosing
www.internetsociety.org
Others ARE making
the choice
for us
www.internetsociety.org
It’s all about the
trade-offs.
www.internetsociety.org
“Open” is hard
www.internetsociety.org
“Open” is messy,
complex
www.internetsociety.org
No silver bullets
www.internetsociety.org
Network
Neutrality?
www.internetsociety.org
Victory in US with
FCC ruling on Feb 26?
www.internetsociety.org
Maybe
www.internetsociety.org
On the surface,
it sounds great:
• No Blocking
• No Throttling
• No Paid Prioritization
www.internetsociety.org
But…
www.internetsociety.org
1. We Don’t Know
What They Actually
Voted On
www.internetsociety.org
2. “Forbearance”
www.internetsociety.org
3. Strategically, we’ve
been saying:
The Internet is NOT the telephone network.
You cannot apply t...
www.internetsociety.org
Effectively, the FCC
said:
The Internet IS like the telephone network.
The old rules of telecom DO...
www.internetsociety.org
Is that a good thing?
www.internetsociety.org
I don’t know.
www.internetsociety.org
Good News
www.internetsociety.org
The FCC said the
right words.
www.internetsociety.org
Millions of people
woke up
to the issue.
www.internetsociety.org
It’s all about the
trade-offs.
www.internetsociety.org
What are we as
individuals
willing to trade in
return for convenience
and simplicity?
www.internetsociety.org
as
organizations?
www.internetsociety.org
as
nations?
www.internetsociety.org
as
a global society?
www.internetsociety.org
No single answer
www.internetsociety.org
Present
Accessible
/Innovative
Decentralized
Closed
/Fragmented
Centralized
www.internetsociety.org
Three Requests
www.internetsociety.org
1. Spread These
Conversations
www.internetsociety.org
Clueless
www.internetsociety.org
Talk to your members
Write articles/blog posts
Create podcasts / videos
Speak at events
(or invite...
www.internetsociety.org
What future do
we want for
the Internet?
www.internetsociety.org
Your help is
needed
www.internetsociety.org
human voice
www.internetsociety.org
your mission
www.internetsociety.org
1:30pm
MR 7
“Saving the Internet
with the Internet”
#15NTCsavewww
http://sched.co/2Dfv
www.internetsociety.org
2. Examine Your
Own Operations
www.internetsociety.org
Which future does
an action/usage
support?
www.internetsociety.org
What services are
you using?
www.internetsociety.org
How well do those
providers
support the
future you
want?
www.internetsociety.org
POSSE
www.internetsociety.org
indiewebcamp.com
www.internetsociety.org
Publish on your
Own
Site,
Syndicate
Elsewhere
www.internetsociety.org
First on your site,
THEN on Facebook,
Twitter, etc.
www.internetsociety.org
Caveat: sometimes
there is value in
specific content
for those sites.
www.internetsociety.org
3. Choose “open”
and “decentralized”
whenever possible
www.internetsociety.org
(Realizing that
sometimes
you can’t)
www.internetsociety.org
Three Requests:
1. Spread these
conversations
2. Examine your own
operations
3. Choose “open” when...
www.internetsociety.org
Resources
• Internet Society Future Scenarios
http://www.internetsociety.org/internet/how-its-evol...
www.internetsociety.org
We have a choice
of
Internet futures
www.internetsociety.org
We must choose
wisely…
www.internetsociety.org
… while we still can.
www.internetsociety.org
Image: Alan Stark (squeeks2569) on Flickr
www.internetsociety.org
Thank you!
#15NTCnetadvocacy
Web: http://sched.co/2IUZ
Notes: http://po.st/xU00Jr
Eval: http://po....
www.internetsociety.org
york@isoc.org
@danyork
www.internetsociety.org
Dan York
Senior Content Strategist
Thank You!
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A Choice Of Internet Futures: Will Nonprofits Be Stuck In The Slow Lane?

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In March 2015, I spoke at the 2015 Nonprofit Technology Conference (15NTC) on the topic of what the future of the Internet could be. More information about the session and the abstract can be found at: https://www.internetsociety.org/blog/public-policy/2015/02/speaking-nten-15ntc-conference-austin-about-our-choice-internet-futures

Warning: As you will see, these slides are done in the minimalist "Lessig style" and so there is not a great amount of value in these slides without hearing the actual session. Unfortunately there was no recording of the event.

Published in: Internet
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A Choice Of Internet Futures: Will Nonprofits Be Stuck In The Slow Lane?

  1. 1. www.internetsociety.org A Choice Of Internet Futures Will Nonprofits Be Stuck In The Slow Lane? 2015 Nonprofit Technology Conference (15NTC) 4 March 2015 Dan York, Senior Content Strategist
  2. 2. www.internetsociety.org Administrivia #15NTCnetadvocacy Web: http://sched.co/2IUZ Notes: http://po.st/xU00Jr Eval: http://po.st/OyzAfa
  3. 3. www.internetsociety.org http://a4ai.org/
  4. 4. www.internetsociety.org Who Are You? Why Are You Here?
  5. 5. www.internetsociety.org 90 Minutes
  6. 6. www.internetsociety.org
  7. 7. www.internetsociety.org
  8. 8. www.internetsociety.org
  9. 9. www.internetsociety.org ?
  10. 10. www.internetsociety.org Permissionless Innovation
  11. 11. www.internetsociety.org Internet Of Opportunity
  12. 12. www.internetsociety.org Image: albaum on Flickr
  13. 13. www.internetsociety.org Spoiler Alert (I don’t have all the answers)
  14. 14. www.internetsociety.org Symmetry
  15. 15. www.internetsociety.org danyork.me Books Blogs Podcasts 1980’s Nonprofits Corporations Telecom VoIP Training Linux UNH Security
  16. 16. www.internetsociety.org What is the Internet Society? The Internet Society (ISOC) is a cause-based organization that works with governments, industries, and others to ensure the technologies and policies that helped develop and evolve the Internet will continue into the future. Our programs cultivate an Internet that is open to everyone, everywhere and aim to ensure that it will continue to be a tool for creativity, innovation, and economic growth. MISSION: To promote the open development, evolution, and use of the Internet for the benefit of all people throughout the world.
  17. 17. www.internetsociety.org How We Work To Protect Our Internet Operating at the intersection of policy, technology, and development allows the Internet Society to be a thought leader on issues key to the Internet’s continued growth and evolution. Technology Development Policy
  18. 18. www.internetsociety.org History Founded in 1992 by Internet pioneers Vint Cerf and Bob Kahn as an international nonprofit organization. The Internet Society is the organizational home of the Internet Engineering Task Force (IETF), the primary entity responsible for establishing the Internet’s open standards and best practices. For more details, visit www.internetsociety.org/history
  19. 19. www.internetsociety.org Global Presence 108 Chapters Worldwide 71,000+ Members and Supporters 133 Organization Members 18 Countries with ISOC Offices 92 Countries with ISOC Chapters NORTH AMERICA LATIN AMERICA & CARIBBEAN EUROPE AFRICA THE MIDDLE EAST ASIA OCTOBER 2013Chapters
  20. 20. www.internetsociety.org Caveat These are my personal views – They may or may not reflect Internet Society positions Image: Christian Schnettelker (manoftaste-de) on Flickr
  21. 21. www.internetsociety.org Past Present Futures Choices
  22. 22. www.internetsociety.org In The Beginning…
  23. 23. www.internetsociety.org In The Beginning… (well, maybe lets start in the 1980’s… )
  24. 24. www.internetsociety.org ?
  25. 25. www.internetsociety.org BBSs AOL
  26. 26. www.internetsociety.org Online Services
  27. 27. www.internetsociety.org Defining characteristics?
  28. 28. www.internetsociety.org • Messages only to other users • Discussions not visible outside • Some content only available on that service (license agreements) • Only one service at a time (dial-up) • You paid $$$ for access (usually)
  29. 29. www.internetsociety.org “walled gardens”
  30. 30. www.internetsociety.org Fractured Disconnected
  31. 31. www.internetsociety.org
  32. 32. www.internetsociety.org Connect
  33. 33. www.internetsociety.org wired to interconnect
  34. 34. www.internetsociety.org We tried
  35. 35. www.internetsociety.org Telco standards OSI, H.x, G.x, X.x …
  36. 36. www.internetsociety.org UUCP harvard!mv!srbci!ldy
  37. 37. www.internetsociety.org FidoNet
  38. 38. www.internetsociety.org And then…
  39. 39. www.internetsociety.org IP
  40. 40. www.internetsociety.org Internet Protocol
  41. 41. www.internetsociety.org Internet The one network to interconnect them all
  42. 42. www.internetsociety.org Slowly…
  43. 43. www.internetsociety.org … until the walls came down…
  44. 44. www.internetsociety.org ?
  45. 45. www.internetsociety.org “Internet Invariants”
  46. 46. www.internetsociety.org Global reach
  47. 47. www.internetsociety.org General Purpose You can do anything with it
  48. 48. www.internetsociety.org http://listicle.io/cluetrain/
  49. 49. www.internetsociety.org Permissionless Innovation
  50. 50. www.internetsociety.org Accessible To connect, build, study
  51. 51. www.internetsociety.org Basic agreements and social behavior between technologies and between humans
  52. 52. www.internetsociety.org Reusable building blocks Not tied to technology
  53. 53. www.internetsociety.org No permanent favorites (Remember AltaVista?)
  54. 54. www.internetsociety.org Internet Invariants • Global Reach • General Purpose • Permissionless Innovation • Accessible – connect, build, study • Conventions and social behavior • Reusable tech building blocks • No permanent favorites
  55. 55. www.internetsociety.org Distributed and Decentralized (ex. email, web)
  56. 56. www.internetsociety.org End-to-end “E2E”
  57. 57. www.internetsociety.org Intelligence at the edge “Stupid” network
  58. 58. www.internetsociety.org Connect
  59. 59. www.internetsociety.org Connect Communicate
  60. 60. www.internetsociety.org Connect Communicate Create
  61. 61. www.internetsociety.org Connect Communicate Create Collaborate
  62. 62. www.internetsociety.org Connect Communicate Create Collaborate Communities
  63. 63. www.internetsociety.org Thought we had it all…
  64. 64. www.internetsociety.org Declaration of the Independence of Cyberspace https://projects.eff.org/~barlow/Declaration-Final.html
  65. 65. www.internetsociety.org cluetrain.com
  66. 66. www.internetsociety.org Messaging Email, Jabber, IRC…
  67. 67. www.internetsociety.org Discussion USENET, forums, listserv…
  68. 68. www.internetsociety.org Publishing Web, gopher…
  69. 69. www.internetsociety.org Connect Communicate Create Collaborate Communities
  70. 70. www.internetsociety.org Unleasing the creativity of humanity on a global scale
  71. 71. www.internetsociety.org But a funny thing happened on the way to our utopia…
  72. 72. www.internetsociety.org ?
  73. 73. www.internetsociety.org Past Present Futures Choices
  74. 74. www.internetsociety.org Commerce
  75. 75. www.internetsociety.org Image: epSos.de on Flickr
  76. 76. www.internetsociety.org engine of communication and collaboration
  77. 77. www.internetsociety.org … a phenomenal engine of commerce!
  78. 78. www.internetsociety.org One slight problem…
  79. 79. www.internetsociety.org ?
  80. 80. www.internetsociety.org Destruction of the gatekeepers
  81. 81. www.internetsociety.org “Disintermediation”
  82. 82. www.internetsociety.org Removal of the intermediaries
  83. 83. www.internetsociety.org Whole new industries
  84. 84. www.internetsociety.org Amazing opportunities
  85. 85. www.internetsociety.org Gatekeepers of old?
  86. 86. www.internetsociety.org ?
  87. 87. www.internetsociety.org The telcos are calling… … they want their revenue back!
  88. 88. www.internetsociety.org The governments are calling… … they want their revenue back!
  89. 89. www.internetsociety.org The media companies are calling… … they want their revenue back!
  90. 90. www.internetsociety.org The movie studios are calling… … they want their revenue back!
  91. 91. www.internetsociety.org The <insert disrupted industry here> are calling… … they want their revenue back!
  92. 92. www.internetsociety.org The fundamental point
  93. 93. www.internetsociety.org Shockey’s Law: Money is the answer. What is the question?
  94. 94. www.internetsociety.org Control
  95. 95. www.internetsociety.org Who used to be in charge?
  96. 96. www.internetsociety.org ?
  97. 97. www.internetsociety.org Image: mosaaberisingon Flickr
  98. 98. www.internetsociety.org (Skype, WhatsApp)
  99. 99. www.internetsociety.org The telcos are calling… … they want their control back!
  100. 100. www.internetsociety.org The governments are calling… … they want their control back!
  101. 101. www.internetsociety.org The media companies are calling… … they want their control back!
  102. 102. www.internetsociety.org The movie studios are calling… … they want their control back!
  103. 103. www.internetsociety.org The <insert disrupted industry here> are calling… … they want their control back!
  104. 104. www.internetsociety.org Revenue and Control
  105. 105. www.internetsociety.org Only one slight problem…
  106. 106. www.internetsociety.org … the new industries, and the people, don’t want to give it back
  107. 107. www.internetsociety.org But wait, there’s more…
  108. 108. www.internetsociety.org Convenience (consumerization)
  109. 109. www.internetsociety.org Consumers
  110. 110. www.internetsociety.org Image: dehub on Flickr
  111. 111. www.internetsociety.org “n00bs”
  112. 112. www.internetsociety.org user@aol.com
  113. 113. www.internetsociety.org Didn’t care HOW it worked Just wanted it TO work
  114. 114. www.internetsociety.org The Internet is merely a tool.
  115. 115. www.internetsociety.org A new way to get things done
  116. 116. www.internetsociety.org Simplicity
  117. 117. www.internetsociety.org User experience “UX”
  118. 118. www.internetsociety.org Consumption
  119. 119. www.internetsociety.org Easier to consume
  120. 120. www.internetsociety.org Easier to deliver
  121. 121. www.internetsociety.org Telephone VoIP
  122. 122. www.internetsociety.org TV Video Streams
  123. 123. www.internetsociety.org Radio Podcasts
  124. 124. www.internetsociety.org Newspapers Web sites/ Feeds
  125. 125. www.internetsociety.org CDs MP3s /streaming
  126. 126. www.internetsociety.org <pick your industry> <something new>
  127. 127. www.internetsociety.org Connect Communicate Create Collaborate Communities
  128. 128. www.internetsociety.org Commerce Control Convenience Consumerization Consumption
  129. 129. www.internetsociety.org Internet
  130. 130. www.internetsociety.org Trends
  131. 131. www.internetsociety.org “If when you say internet, you think of a computer, then you probably don't live in an African country.” http://edition.cnn.com/2015/02/19/africa/africa-mobile-internet/
  132. 132. www.internetsociety.org Mobile
  133. 133. www.internetsociety.org MWC
  134. 134. www.internetsociety.org Mobile Internet (2015 Global Internet Report)
  135. 135. www.internetsociety.org Next 4 Billion People?
  136. 136. www.internetsociety.org Digital Divide?
  137. 137. www.internetsociety.org Affordability?
  138. 138. www.internetsociety.org Billions of things
  139. 139. www.internetsociety.org Internet of Things (IoT)
  140. 140. www.internetsociety.org
  141. 141. www.internetsociety.org Security / Privacy
  142. 142. www.internetsociety.org Identity
  143. 143. www.internetsociety.org Security Security Security
  144. 144. www.internetsociety.org Surveillance
  145. 145. www.internetsociety.org Trust
  146. 146. www.internetsociety.org Can we trust the Internet?
  147. 147. www.internetsociety.org Past Present Futures Choices
  148. 148. www.internetsociety.org “The future is already here – it’s just not very evenly distributed.” - William Gibson, author
  149. 149. www.internetsociety.org Image: tedandjen on Flickr
  150. 150. www.internetsociety.org Present Accessible /Innovative Decentralized Closed /Fragmented Centralized
  151. 151. www.internetsociety.org Present Accessible /Innovative Decentralized Closed /Fragmented Centralized
  152. 152. www.internetsociety.org The Internet “we used to know”
  153. 153. www.internetsociety.org Innovation
  154. 154. www.internetsociety.org Competition Choice Diversity
  155. 155. www.internetsociety.org Interoperability
  156. 156. www.internetsociety.org Freedom of expression
  157. 157. www.internetsociety.org Security Privacy Trust
  158. 158. www.internetsociety.org Internet Invariants • Global Reach • General Purpose • Permissionless Innovation • Accessible – connect, build, study • Conventions and social behavior • Reusable tech building blocks • No permanent favorites
  159. 159. www.internetsociety.org “Common Pool” “Global Citizen”
  160. 160. www.internetsociety.org Internet Of Opportunity
  161. 161. www.internetsociety.org Present Accessible /Innovative Decentralized Closed /Fragmented Centralized
  162. 162. www.internetsociety.org Balkanization
  163. 163. www.internetsociety.org Fragmentation
  164. 164. www.internetsociety.org Regional networks
  165. 165. www.internetsociety.org Multiple “Internets”
  166. 166. www.internetsociety.org Response to pervasive surveillance
  167. 167. www.internetsociety.org Response to revenue/control loss
  168. 168. www.internetsociety.org Lack of interoperability
  169. 169. www.internetsociety.org “Boutique networks”
  170. 170. www.internetsociety.org Return of some gatekeepers
  171. 171. www.internetsociety.org Will need to go to each regional network to gain access
  172. 172. www.internetsociety.org Present Accessible /Innovative Decentralized Closed /Fragmented Centralized
  173. 173. www.internetsociety.org Fragmented AND Controlled
  174. 174. www.internetsociety.org Government Regulation (and Taxes, too)
  175. 175. www.internetsociety.org Corporate Control
  176. 176. www.internetsociety.org Gatekeepers Everywhere
  177. 177. www.internetsociety.org Permission or Payment Required
  178. 178. www.internetsociety.org Censorship
  179. 179. www.internetsociety.org Surveillance
  180. 180. www.internetsociety.org Fear
  181. 181. www.internetsociety.org “Safety” “Protection” “… for the children”
  182. 182. www.internetsociety.org Legitimate safety issues, but can be over-used
  183. 183. www.internetsociety.org Islands of Disconnection
  184. 184. www.internetsociety.org The scenario none of us want
  185. 185. www.internetsociety.org Must be on guard… … slippery slope.
  186. 186. www.internetsociety.org Present Accessible /Innovative Decentralized Closed /Fragmented Centralized
  187. 187. www.internetsociety.org A Big Quadrant (Many nuances)
  188. 188. www.internetsociety.org “Walled Gardens”
  189. 189. www.internetsociety.org Massively Centralized yet Still Innovating (for now)
  190. 190. www.internetsociety.org Key Point: You must ask (or pay) the gatekeepers for permission
  191. 191. www.internetsociety.org WHO will be the gatekeepers?
  192. 192. www.internetsociety.org Already There
  193. 193. www.internetsociety.org Remember AOL, CompuServe, Prodigy?
  194. 194. www.internetsociety.org • Messages only to other users • Discussions not visible outside • Some content only available on that service (license agreements) • Only one service at a time (dial-up) • You paid $$$ for access (usually)
  195. 195. www.internetsociety.org Facebook? Google? Twitter? Apple?
  196. 196. www.internetsociety.org Facebook Groups Google+ Communities LinkedIn Groups Amazon Discussions Twitter
  197. 197. www.internetsociety.org • Messages only to other users • Discussions not visible outside • Some content only available on that service (license agreements) • Only one service at a time (dial-up) • You pay $$$ for access (usually)
  198. 198. www.internetsociety.org Services are “free” You are the product
  199. 199. www.internetsociety.org Advertising-based model
  200. 200. www.internetsociety.org Eyeballs are needed!
  201. 201. www.internetsociety.org Eyeballs are needed!
  202. 202. www.internetsociety.org Obtaining more eyeballs Bring the next 4 billion people online!
  203. 203. www.internetsociety.org Facebook – Internet.org Google – Project Loon, Project Titan
  204. 204. www.internetsociety.org Great ideas… … but always a trade-off.
  205. 205. www.internetsociety.org “Zero-rating” Free mobile service for particular content (ex. Facebook)
  206. 206. www.internetsociety.org Image: erictastad on Flickr
  207. 207. www.internetsociety.org Creates the “lens” through which people experience the “Internet”
  208. 208. www.internetsociety.org “Internet” = Facebook
  209. 209. www.internetsociety.org Image: dehub on Flickr
  210. 210. www.internetsociety.org Facebook Messenger vs email?
  211. 211. www.internetsociety.org Google Docs for conference notes
  212. 212. www.internetsociety.org Why?
  213. 213. www.internetsociety.org Convenience
  214. 214. www.internetsociety.org Directory and Presence
  215. 215. www.internetsociety.org Simplicity
  216. 216. www.internetsociety.org User Experience
  217. 217. www.internetsociety.org WHO will be the gatekeepers?
  218. 218. www.internetsociety.org App Stores
  219. 219. www.internetsociety.org Closed, proprietary devices
  220. 220. www.internetsociety.org What apps can be installed?
  221. 221. www.internetsociety.org Apps can provide an awesome user experience, but…
  222. 222. www.internetsociety.org … everytime you use an app, a tiny bit of the open Web dies.
  223. 223. www.internetsociety.org http://listicle.io/cluetrain/
  224. 224. www.internetsociety.org Convenience
  225. 225. www.internetsociety.org Simplicity
  226. 226. www.internetsociety.org Speed
  227. 227. www.internetsociety.org User Experience
  228. 228. www.internetsociety.org WHO will be the gatekeepers?
  229. 229. www.internetsociety.org Access Providers
  230. 230. www.internetsociety.org Revenue/control
  231. 231. www.internetsociety.org Paid prioritization
  232. 232. www.internetsociety.org Throttling/Blocking
  233. 233. www.internetsociety.org WHO will be the gatekeepers?
  234. 234. www.internetsociety.org Governments
  235. 235. www.internetsociety.org Revenue/control
  236. 236. www.internetsociety.org Legislation Regulation
  237. 237. www.internetsociety.org Do you want to go around asking for permission?
  238. 238. www.internetsociety.org Present Accessible /Innovative Decentralized Closed /Fragmented Centralized
  239. 239. www.internetsociety.org Past Present Futures Choices
  240. 240. www.internetsociety.org “If you choose not to decide, you still have made a choice.” - “Free will” from Rush
  241. 241. www.internetsociety.org Informationdiet.com
  242. 242. www.internetsociety.org Consciously choosing
  243. 243. www.internetsociety.org Others ARE making the choice for us
  244. 244. www.internetsociety.org It’s all about the trade-offs.
  245. 245. www.internetsociety.org “Open” is hard
  246. 246. www.internetsociety.org “Open” is messy, complex
  247. 247. www.internetsociety.org No silver bullets
  248. 248. www.internetsociety.org Network Neutrality?
  249. 249. www.internetsociety.org Victory in US with FCC ruling on Feb 26?
  250. 250. www.internetsociety.org Maybe
  251. 251. www.internetsociety.org On the surface, it sounds great: • No Blocking • No Throttling • No Paid Prioritization
  252. 252. www.internetsociety.org But…
  253. 253. www.internetsociety.org 1. We Don’t Know What They Actually Voted On
  254. 254. www.internetsociety.org 2. “Forbearance”
  255. 255. www.internetsociety.org 3. Strategically, we’ve been saying: The Internet is NOT the telephone network. You cannot apply the old rules of telecom to the new world of the Internet.
  256. 256. www.internetsociety.org Effectively, the FCC said: The Internet IS like the telephone network. The old rules of telecom DO apply to the new world of the Internet.
  257. 257. www.internetsociety.org Is that a good thing?
  258. 258. www.internetsociety.org I don’t know.
  259. 259. www.internetsociety.org Good News
  260. 260. www.internetsociety.org The FCC said the right words.
  261. 261. www.internetsociety.org Millions of people woke up to the issue.
  262. 262. www.internetsociety.org It’s all about the trade-offs.
  263. 263. www.internetsociety.org What are we as individuals willing to trade in return for convenience and simplicity?
  264. 264. www.internetsociety.org as organizations?
  265. 265. www.internetsociety.org as nations?
  266. 266. www.internetsociety.org as a global society?
  267. 267. www.internetsociety.org No single answer
  268. 268. www.internetsociety.org Present Accessible /Innovative Decentralized Closed /Fragmented Centralized
  269. 269. www.internetsociety.org Three Requests
  270. 270. www.internetsociety.org 1. Spread These Conversations
  271. 271. www.internetsociety.org Clueless
  272. 272. www.internetsociety.org Talk to your members Write articles/blog posts Create podcasts / videos Speak at events (or invite speakers)
  273. 273. www.internetsociety.org What future do we want for the Internet?
  274. 274. www.internetsociety.org Your help is needed
  275. 275. www.internetsociety.org human voice
  276. 276. www.internetsociety.org your mission
  277. 277. www.internetsociety.org 1:30pm MR 7 “Saving the Internet with the Internet” #15NTCsavewww http://sched.co/2Dfv
  278. 278. www.internetsociety.org 2. Examine Your Own Operations
  279. 279. www.internetsociety.org Which future does an action/usage support?
  280. 280. www.internetsociety.org What services are you using?
  281. 281. www.internetsociety.org How well do those providers support the future you want?
  282. 282. www.internetsociety.org POSSE
  283. 283. www.internetsociety.org indiewebcamp.com
  284. 284. www.internetsociety.org Publish on your Own Site, Syndicate Elsewhere
  285. 285. www.internetsociety.org First on your site, THEN on Facebook, Twitter, etc.
  286. 286. www.internetsociety.org Caveat: sometimes there is value in specific content for those sites.
  287. 287. www.internetsociety.org 3. Choose “open” and “decentralized” whenever possible
  288. 288. www.internetsociety.org (Realizing that sometimes you can’t)
  289. 289. www.internetsociety.org Three Requests: 1. Spread these conversations 2. Examine your own operations 3. Choose “open” whenever possible
  290. 290. www.internetsociety.org Resources • Internet Society Future Scenarios http://www.internetsociety.org/internet/how-its-evolving/future-scenarios • Global Internet Report http://www.internetsociety.org/doc/global-internet-report • Mary Meeker – Internet Trends http://www.kpcb.com/internet-trends • Dr. Robert Pepper • (many others)
  291. 291. www.internetsociety.org We have a choice of Internet futures
  292. 292. www.internetsociety.org We must choose wisely…
  293. 293. www.internetsociety.org … while we still can.
  294. 294. www.internetsociety.org Image: Alan Stark (squeeks2569) on Flickr
  295. 295. www.internetsociety.org Thank you! #15NTCnetadvocacy Web: http://sched.co/2IUZ Notes: http://po.st/xU00Jr Eval: http://po.st/OyzAfa
  296. 296. www.internetsociety.org york@isoc.org @danyork www.internetsociety.org Dan York Senior Content Strategist Thank You!

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