2. 1. Audi night vision assistant
During the night life-sized, self-luminous wild animal figures were
put on the sides of roads - roads with frequent traffic but no lighting.
This stunt allowed the target group to experience the benefits of the
Audi Night Vision Assistant - without owning an Audi themselves.
3. 1. Audi night vision assistant
http://www.youtube.com/watch?v=YXTtjEGPr58&feature=player_embedded
4. 2. Ford: Fiestagram
To showcase the features of the ford fiesta, ford created an
instagram campaign called fiestagram. The campaign was run
through facebook via instagram where a new hashtag
associated with one of the fiesta’s high tech features, such as
#music, #hidden. People would submit photos with the hashtag
#fiestagram to enter.
There were weekly prize with the overall prize a ford fiesta.
6. 3. Durex – syncing the sexes
The campaign which is on Youtube shows two turntables playing 'Let's Get it
On' by Marvin Gaye at two different speeds, which slowly become in-sync
with each other to play the track coherently.
The ad is intended to emulate the properties of the new Durex Performax
Intense Condoms, which is described as "slowing him down and speeding
her up", designed to create a mutual climax for both partners.
The activity is being supported by a Facebook game called "How in-sync are
you?".
allowing consumers to be "in-sync" with their virtual gaming partner.
It will feature well-known tracks that consumers will need to speed up or slow
down in order to hear them correctly.
Couples will need to stay in-sync for 10 seconds to prove their "virtual
connection”.
7. 3. Durex – syncing the sexes
http://www.youtube.com/watch?v=JDAcP4B89iA&feature=player_embedded
8. 4. Kraft: golden voice of love
Ted williams is back! He stared in a valentine’s-centred social
media campaign for kraft mac & cheese. Tweet a message
for your valentine using the hash tag #voiceoflove and ted will
voice over the best ones.
Kraft donated 100 boxes (up to 100,000) of mac & Cheese for
every tweet received. Proceeds went to ‘feeding America’
charity.
9. 4. Kraft: golden voice of love
http://www.youtube.com/watch?v=8spsLM42f4A&feature=player_embedded
10. 5. Inside every good dog is a great dog – Purina
Pro Plan
Greatness lies in every dog, but it takes a motivated pet owner to bring it
out. This is the key insight behind the new Purina Pro plan integrated
marketing campaign, "Inside Every Good Dog is a Great Dog." The
campaign launches during the prestigious 136th Westminster Kennel Club
All Breed Dog Show in New York City, where Nestle Purina is the official
pet food sponsor of this year's show. Every dog breed, big or
small, purebred or mutt, has something amazing within them. Knowing
what your dog has been bred for could be the key to unlocking the
greatness inside. Find the greatness in your dog at
http://www.Facebook.com/ProPlan -the app is comprised of more than 180
different breed profiles outlining specific interests, unique and sometimes
little-known qualities, or even a breed's ability to learn new tasks and tricks.
the campaign champions the Purina Pro Plan brand as a key ingredient for
pet owners to uncover greatness in their dogs."
11. 5. Inside every good dog is a great dog – Purina
Pro Plan
http://www.youtube.com/watch?feature=player_embedded&v=6D3rwe-386c
Editor's Notes
Chrysler, like General Motors, was headed for the junk heap before the Bush and Obama administrations rode to the rescue with $12.5 billion from U.S. taxpayers. Now, both are roaring back from near death-hiring workers and posting strong profits. In January, the American auto industry put the pedal to the metal, selling cars at the fastest pace in nearly four years. (Chrysler has repaid all but $1.3 billion.)Ironically enough, Eastwood-the former Republican mayor of Carmel, Calif., opposed the bailout, telling the Los Angeles Times in 2010: “We shouldn’t be bailing out the banks and car companies. If a CEO can’t figure out how to make his company profitable, then he shouldn’t be the CEO.”
