Ημερίδα 3 Ιουνίου 2015 "Μεταφορά τεχνολογίας από την έρευνα στη βιομηχανία" Αμφιθέατρο Α.Ε.Ι. Πειραιά Τ.Τ. 1ο workshop «Παράγοντες επιτυχίας στη μεταφορά τεχνολογίας» Παρουσίαση: «Από την Έρευνα στη Καινοτομία – Η εμπειρία του ΣΕΒ», Παράγοντες επιτυχίας στη μεταφορά τεχνολογίας, Κώστας Τρούλος εκπρόσωπος του ΣΕΒ

1. From Research to Innovation:
The experience of SEV
Costas Troulos
Project Manager
Hellenic Federation of Enterprises

2. ΜεταφοράΤεχνολογίας από την Έρευνα στη Βιομηχανία3 June 2015
Business pre-acceleration and
acceleration – research
commercialization
Brings entrepreneurship closer to
the scientific community
Support for 150 entrepreneurial
teams and startups
Established in 2013, a ΣΕΒ initiative
Has currently 4 offices
Athens (2), Volos (1), Crete (1)
About Ekinisi Lab

3. ΜεταφοράΤεχνολογίας από την Έρευνα στη Βιομηχανία3 June 2015
Observation 1: The Greek Research - Industry Gap
Significant body of research -
publications, scientific papers,
participation in EU funded
projects
Few exploitation plans, fewer
patents, even fewer startups
Researchers do not solve the real
problems of the industry and the
market
Industry imports technology and
innovation

4. ΜεταφοράΤεχνολογίας από την Έρευνα στη Βιομηχανία3 June 2015
Observation 2: Innovation is a tough nut to crack
Innovation can be viewed as the application of better solutions that
meet new requirements, inarticulated needs, or existing market needs.
The term innovation can be defined as something original and, as a
consequence, new, that "breaks into" the market or society.
Wikipedia
Innovation is seeing what everyone else has seen and
thinking what no one else has thought
Albert Szent-Gyorgi,1937 Nobel Prizefor Medicine
Source: TEDX talks - Ernesto Sirolli Case Study: The Isolator

5. ΜεταφοράΤεχνολογίας από την Έρευνα στη Βιομηχανία3 June 2015
Challenge 1: Define your product and service well
Source: Ten Types of Innovation: The Discipline of Building Breakthroughs by Larry Keeley
Customer Profiles
Features
Service Delivery
Research &
Development
Production
Technical Support
Business
Case
Make the product simple and intuitive
Ensure that the product addresses well defined market needs
Be ahead of your time but not too much
Work the numbers
Money Technology Market Product

6. ΜεταφοράΤεχνολογίας από την Έρευνα στη Βιομηχανία3 June 2015
Challenge 2: Protect your intellectual rights
Patents, trademarks and copyright
Patents are not scientific papers – they are expensive
– You need to have an exploitation plan before you apply for a patent
– Think about the timing of the patent: It is a critical element for the
ultimate success
You can’t talk money with someone if you don’t have a patent
for something patentable
Mask out critical information when talking to outsiders

7. ΜεταφοράΤεχνολογίας από την Έρευνα στη Βιομηχανία3 June 2015
Conclusions
Policy makers should bring closer the worlds of industry and the academia
– Technology driven research + Market driven applications = Innovation
Innovators should maintain proximity between the two worlds (industry and
academia)
– Blend the best from the two worlds
Before trying to do breakthrough innovation start with the basics first
– Align innovation with the business strategy
Venturing researchers have the courage; they only need to find the strength

8. ΜεταφοράΤεχνολογίας από την Έρευνα στη Βιομηχανία3 June 2015
Questions and Answers
Costas Troulos, Project Manager
Entrepreneurship Unit, Hellenic Federation of Enterprises
ktroulos@sev.org.gr
211 500 61 34
210 650 32 87